Relabeling Question-Safe to ask?

snowskate said:
I did a search and realize it IS a big topic. I'll do some reading up over time to piece the puzzle together.



FWIW: From a poll by DavidB in 2005 before my time.

==============================





At the time I started that poll I was not aware of the "the whole truth". In fact, I have been face-to-face lied to by a company who claims to be a mfg when in fact they are a nothing but a seller for the mfg.



So what! People are going to lie to get money, feed their ego, bla, bla, bla.



Here's the fact. Almost no one in this business makes their own chemicals. That's because the chemical makers can't market and the marketers can't make chemicals.



Here's the next fact that all of you who are going after the "re-bottlers" as if they owe you something don't realize. It's a very simple fact, so please pay attention.



Just because xyz chemical company makes a product for abc marketer company, that does not mean it's the same product that's going into bottles for another brand.



Now, I realize that some of you who are being antagonistic towards brands who you think are nothing more than "re-bottlers", "re-labelers", etc. may be thinking "oh, come on... how much can you change a product to make it worth twice as much?" The answer is, a lot. Smart branders have unique formulas and lock up that formula in an exclusive production contract.



I'm willing to stand up here today and take a shellacking for my original post on this subject because I was wrong. Aside from being lied to by a company who does not manufacture who claims to, I'm completely okay with my new understanding of how brand marketers work with with chemical manufacturers to produce a unique product.



I can say this with authority because I have been in the room with a manufacturer when one of the brand owners mentioned in this bash-a-thon was in the room beating a chemist about the head and shoulders to make a change that was going to cost money.



For the sake of a few folks up on their soapbox, let me say this in clear terms. I was wrong, and I apologize to anyone I may have offended with my original post way back when. Moving forward, If you don't have first hand knowledge of what is actually inside a bottle (who made it and the exact formula), then you are speculating. If you speculate loudly enough that you damage a company's reputation or harm their business, you and you alone have the opportunity to be held responsible for your actions. If you don't understand what I mean, let me explain. A company has a right to earn money. Anything you do to harm their reputation (preventing them from earning an income) makes you responsible for that lost income. This is the law in most countries and courts across the land.



This community does not condone the course this thread has taken or the comments by those who feel it is their right to know the private relationships between a brander and their suppliers. If you like a brand, please buy from them. If you don't, please buy from someone else. In all cases regarding this thread, "BASHING" is against the rules of community conduct and will be enforced. Please keep the conversation civil.



:hifive:
 
JuneBug said:
I took David's advice and read that whole 17 page thread, realized I had read it earlier, but like a good movie, it kept me interested the second time. OK, I'm on vacation, weather turned ugly, wife and 1 daughter are shopping, other daughter ain't feeling good so she's chillin and I'm on the PC / thinking about this whole thing.



Here's my take: if you can get the same product from the source at bulk prices, say gallon vs 16 oz sizes, then it doesn't make sense to buy the Uncle Joe's Wonder Wax for a lot more money. However, some guys like DavidB, AG and PAC get the companies like Menzerna to do specific products that may work better or fill a requirement a bit better, would I pay a little more? Sure would!



as would I



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JuneBug said:
I took David's advice and read that whole 17 page thread, realized I had read it earlier, but like a good movie, it kept me interested the second time. OK, I'm on vacation, weather turned ugly, wife and 1 daughter are shopping, other daughter ain't feeling good so she's chillin and I'm on the PC / thinking about this whole thing.



Here's my take: if you can get the same product from the source at bulk prices, say gallon vs 16 oz sizes, then it doesn't make sense to buy the Uncle Joe's Wonder Wax for a lot more money. However, some guys like DavidB, AG and PAC get the companies like Menzerna to do specific products that may work better or fill a requirement a bit better, would I pay a little more? Sure would!





I think the question comes, what do they add that make the product better? It's not a question of destroying someone's business, but a curiosity - why isn't it added at the source to improve the product and lower costs to everyone?



I think cost plays a huge part. Like S100 vs P21S. Might it be the same thing? Possibly. But even if it isn't, there's people who think it's close enough, especially at the price difference.
 
CocheseUGA said:
I think the question comes, what do they add that make the product better? It's not a question of destroying someone's business, but a curiosity - why isn't it added at the source to improve the product and lower costs to everyone?



I think cost plays a huge part. Like S100 vs P21S. Might it be the same thing? Possibly. But even if it isn't, there's people who think it's close enough, especially at the price difference.



This is an excellent question.



Regarding the comment about P21S vs. S100, these products were intended for two completely different markets. S100 was created for motorcycle shops. For many years, it was the dominant brand and found in most of the bike shops I visited. P21S did not have as clear a market and was created to complete as a boutique brand against Zymol. The Internet exposed P21S and S100 as sister brands. What people fail to realize and understand is that S100 outsells P21S 10:1, allowing the cost for S100 to be much lower. Plus, Zymol established a higher sale value for products in the boutique arena. This drives up sales and marketing costs.



As to the first comment about ingredients, I can answer this from a recent experience. While working with 3D to help them create the new HD line, I was not at all happy with the product they were proposing for the VLRP. To me it had a "generic" quality. I pushed to have a product with a more luxurious feel and final appearance. Three ingredients were changed and one new ingredient was added. It just so happens that the "new ingredient", the one that gives it the right "feel" comes from cosmetology chemicals. This one ingredient increased the chemical cost per ounce by $.12, plus it added a expensive step in the manufacturing process (it has to go through homogenization) . When you multiply this by the 600 gallon minimum batch, the cost goes way up, and most brands do not want to incur the expense. Plus, when a new formula is created like this for a specific brand, they (the brand) don't want it shared with their competitors. If the brand pays for the development of a new chemical, they have a right to keep it as an exclusive formula.



db
 
Not to mention that the added cost of the additional ingredient has an impact in other ways. If the added component is not sourced from the same supplier theres additional costs, if the mixture is completed on site versus at one of the suppliers or bottler theres an added cost. Labor, overhead, etc all play a role in this game... its not as simple as just mix 3 parts ingredient A with 1 part ingredient B and ignore the additional time and cost.
 
DavidB said:
This is an excellent question.



Regarding the comment about P21S vs. S100, these products were intended for two completely different markets. S100 was created for motorcycle shops. For many years, it was the dominant brand and found in most of the bike shops I visited. P21S did not have as clear a market and was created to complete as a boutique brand against Zymol. The Internet exposed P21S and S100 as sister brands. What people fail to realize and understand is that S100 outsells P21S 10:1, allowing the cost for S100 to be much lower. Plus, Zymol established a higher sale value for products in the boutique arena. This drives up sales and marketing costs.



As to the first comment about ingredients, I can answer this from a recent experience. While working with 3D to help them create the new HD line, I was not at all happy with the product they were proposing for the VLRP. To me it had a "generic" quality. I pushed to have a product with a more luxurious feel and final appearance. Three ingredients were changed and one new ingredient was added. It just so happens that the "new ingredient", the one that gives it the right "feel" comes from cosmetology chemicals. This one ingredient increased the chemical cost per ounce by $.12, plus it added a expensive step in the manufacturing process (it has to go through homogenization) . When you multiply this by the 600 gallon minimum batch, the cost goes way up, and most brands do not want to incur the expense. Plus, when a new formula is created like this for a specific brand, they (the brand) don't want it shared with their competitors. If the brand pays for the development of a new chemical, they have a right to keep it as an exclusive formula.



db





Cool, thanks for the insight.
 
FWIW, I don't agree that it is fair to the consumer to push a product as if you are the designer, chemist, and mixer when in fact you are just buying a bulk product an putting it in 16 ounce bottles. However, that's they way things work in almost every industry. You think Wal-Mart has a Sam's Choice bottling factory somewhere? I seriously doubt it. They're not openly admitting that Sam's Choice is relabeled bulk cola either.



Walmart isnt on every message board promoting their product as a better than XYZ product and trying to sell it at the same price. Thier selling something cheap with no if ands or butts thats its not better than the name brand stuff, its just cheaper.
 
The Walmart in my "hood" saves me 50-60 bucks a week on groceries, over the other stores. Walmart is the whipping boy for a lot of folks, not me, only thing I don't like is ........40 check-outs, 3 people working, wait in one of their lines or go insane at the self-check-out machine!
 
JuneBug said:
Walmart is the whipping boy for a lot of folks, not me, only thing I don't like is ........40 check-outs, 3 people working, wait in one of their lines or go insane at the self-check-out machine!



I've told my Home Depot story before about the 22 or 24 lanes with only 2 open...then they had the balls to take out half of them...guess what, they took out 1-12...and left the remaining numbered 13-24! Psychology, I guess...then they redid the store, and I still think they start at 13, but 16-24 are self-serve, with 1 full serve open..if ur lucky. Every time I use the darn self-check I think I'm going to get arrested!
 
My wife was at Kroger, self check, had maybe 8 things, 2 of them being Corona 12 packs (in the can) so she scans one, lights go off, this nice little asst manager rushes over, apologizes about the alarm - explains that they have to card everybody (wife's 45 ) she laughs - he then loads her cart and pushes it out the door for her. OK - she gets home and realizes he didn't scan the second 12 pack - he just put it in the cart, I LOVE FREE BEER!
 
JuneBug said:
My wife was at Kroger, self check, had maybe 8 things, 2 of them being Corona 12 packs (in the can) so she scans one, lights go off, this nice little asst manager rushes over, apologizes about the alarm - explains that they have to card everybody (wife's 45 ) she laughs - he then loads her cart and pushes it out the door for her. OK - she gets home and realizes he didn't scan the second 12 pack - he just put it in the cart, I LOVE FREE BEER!





Funny s**t!!!! this is what happens when the BEAN counters and people who are SMARTER than everyone else are in charge.............."stepping over the dimes to pick up the penny's".



As for the Home Depot thing or Lowe's, I shop at a local Ace hardware which has mostly what I need and cost's 10% more but is staffed with retired guys who know what they are doing.



Sorry to thread jack............. everything is a re-label anyway(lmao).
 
I am not a great detailer, nor do I know much, but I do know how to scour the internet for cheap prices.



Warner Chemicals/InstaFinish/CG are all the same, and I don't think they try to hide it. Different marketing channels? Sure, but it's not a big deal since most people know about CG on these forums (where the prices are slightly lower).



However, for other brands (that have been mentioned in this thread), I understand that they may have Warner reformulate some things and charge extra, but how do you explain the "consumable" products. The degreasers, the undercarriage cleaners, the detailers etc. I honestly do not believe that much reformulating goes into those kinds of products (I may be wrong) and as such, it really irks me to even think about these other relabeling brands.



Easy way to spot a relabeler - if they have a whole range of products under their own brand, from polishes to compounds to waxes to sealants to quick detailers to cleaners etc - just ask yourself, how can this small company produce so many products? And if they are reformulating these products, how can such a small company come up with that many reformulations, agree to purchase the minimum commitment value amount (which as David pointed out...is astronomical), and at the same time provide quality customer service to the retail channel? From a business perspective....that's one tall task.



Personally, I go with the main brands that Superbee mentioned in this thread. Plus CG since they're local and their prices are definitely the best compared to all the reformulated products.
 
stupenal,



I understand and appreciate all of your points. I'd have to say that I agree with you differently.



As a brander myself (I have been responsible for or had a part in the development of 7 car care brands), I can tell you that very few well-known brands source chemicals from a single manufacturer. To do so is suicide. The smart branders pick the products they like from several sources. You may simply be "supposing" or "guessing" that brand x APC is being made by xyz, when in fact it's not.



There are other costs a brand incurs that you may not think about. I was on the phone the other day with Adam. I said, "Hey, brother Adam, what are you doing?" He says, "I'm receiving 6,000 sample bottles of my new waterless wash for the show this weekend." I have not talked with Adam since to find out if he gave away all 6,000 samples, but knowing Adam as I do, I suspect that he did.



What do you think it costs to give away that many samples of a new product? So, again, I think that you can't look at the costs of the bottle of product alone and make a judgment. The judgment has to be made on "perceived value". Someone who knows what they are buying and does not need education and support can buy a bulk chemical at a low price and feel good about the perceived value. Someone who needs education, support and likes their association with a brand will feel perceived value in buying that boutique brand.
 
DavidB said:
I have not talked with Adam since to find out if he gave away all 6,000 samples, but knowing Adam as I do, I suspect that he did.



Using a paraphrased line from Monty Python's Life of Brian, "what has rebottlers/labelers done for us"?



- a web site to talk to real people

- info that actually helps you detail

- real customer service

- free samples

- free detaling clinics

- access to knowledgeable experts

- slick magazines

- sponsors of car shows



..right..not much...buy from someone who wants your sale.
 
Local guys - Majestic Solutions, blends their tire and other dressings, some of the best I've used. They do just relabel their wheel bright - Megs, they are the Megs distributor for NC. But what the hey, I buy it. And they sell some of the Detail line as well as Mirror Glaze. But the cleaners like Super Green and Tidal Wave, I don't think these are relabeled, and they are extremely top notch products.
 
agpatel said:
SGS is not a relabel, they blend that as well.



I am sure recipes for all purpose cleaners is well known...just like any chocolate chip recipe. It has a few basic ingredients and most is just water and if you buy in 55 gallon drums (or larger) you can mix it yourself.
 
Bunky said:
I am sure recipes for all purpose cleaners is well known...just like any chocolate chip recipe. It has a few basic ingredients and most is just water and if you buy in 55 gallon drums (or larger) you can mix it yourself.



This is true.
 
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