I picked Tire Wax up from Target for something under $3, and it gives a great low-gloss look that I like, especially on a black car. It doesn't last as long as Meguiar's Endurance, but it doesn't sling and there's a lot to love about the shine. It doesn't make tires brown, either. I prefer Endurance simply because it lasts longer, but I use Tire Wax because it is very cheap, it is very easy to apply, it's not as messy as Endurance, and it keeps the tires black longer than most products (but not Endurance). For the price, it's unbeatable.