What do you mobile guys charge????

Add $50 for SUV's and trucks.



My basic detail is Full wash, Full interior and a spray sealant starts at $125 figure 1 1/2-2 hours (rarely do I ever do this process alone)



Wash, Clay, Seal and full interior starts at $175

Stage 1 Polishing (wash, clay, polish with PC once, seal and full interior) starts at $250 figure 2 1/2-3 hours (very popular process)



Full Polish (paint correction and interior) $75 per hour, figure no less then 6-7 hours. Average $600-$800 (my second most popular process)



Show Car Process $75 per hour, figure 20-30 hours. Average $1500-$2000.



New Car Prep is wash, light clay on top surfaces, 2 x's sealant and leather conditioned, this does not include any polishing which starts at $75 per hour, starting at $175 figure about 2-3 hours.



My most popular processes are the clay, seal and interior for $175 and the full polish for about $600.
 
JoshVette, with your Basic Detail, specifically the full interior part...is that shampooing as well? If so, how do you manage to finish it so quickly?
 
kaval said:
JoshVette, with your Basic Detail, specifically the full interior part...is that shampooing as well? If so, how do you manage to finish it so quickly?
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Sorry, no that does not include shampoo'ing or stain removal. I have just a couple add ons that I didn't list, Shampoo'ing add $50, Engine Detail add $50 and also extra Zaino Shots at $20 per extra layer.



Interior process includes, thoroughly dust everything, vacuum, 303 wipe down, and leather treated.



Exterior Full Wash includes, pre rinse, rims, tires, wheels wells, inner rims cleaned, tires treated and shined, full two bucket wash, rinse, leaf blow dry, touch up with MF towel and Zaino Z8, windows cleaned, door jams cleaned and exhaust tips restored.



It'll usually take me a good 35min - 1 hour to do an interior, then figure about another hour to fully wash it.



Josh
 
This is for the guys with “menu� style pricing:



Do you think clients know anything about why they would want any of these services? Questions I can right off the bat are: How is a glaze for $25 going to benefit my car? What is an “interior shampoo� for $22.50?

Too many choices equals too much confusion in my experience. Unless these Ala-Carte items are self-explanatory to an end user, I don’t see the value add.



I also don’t see anyone talking about work quality or client benefits in their descriptions, only features and a dollar amount. I’ve looked at some of your sites also. Unless you are running a competitively priced, fast food franchise style super production operation, which is fine, I don’t think these price lists add any value, but hurt you in the end. Production shops need a rigid model to follow, and competitive process to match. But for the guys that spend thousands of dollars on boutique chemicals and do lengthy write ups with photos from $1000 cameras and call themselves “master of paint correction�, I think this menu pricing model doesn’t fit.
 
jsatek said:
This is for the guys with “menu� style pricing:



Do you think clients know anything about why they would want any of these services? Questions I can right off the bat are: How is a glaze for $25 going to benefit my car? What is an “interior shampoo� for $22.50?

Too many choices equals too much confusion in my experience. Unless these Ala-Carte items are self-explanatory to an end user, I don’t see the value add.



I also don’t see anyone talking about work quality or client benefits in their descriptions, only features and a dollar amount. I’ve looked at some of your sites also. Unless you are running a competitively priced, fast food franchise style super production operation, which is fine, I don’t think these price lists add any value, but hurt you in the end. Production shops need a rigid model to follow, and competitive process to match. But for the guys that spend thousands of dollars on boutique chemicals and do lengthy write ups with photos from $1000 cameras and call themselves “master of paint correction�, I think this menu pricing model doesn’t fit.
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I couldnt agree more.:2thumbs:



I keep my price list as SIMPLE to understand as I possibly can, but yet, its as detailed as I can possibly get it. Right now, I have 4 "packages" aside from correction (and ive been thinking of knocking it down to 3 cause I still think it is confusing to my customers) that I explain in descriptive detail exactly what is being done to their vehicle. Every car has a different pricetag on it IMHO, therefore all of my prices are stated to be "Starting from $xx.xx" and I also let them know that customized packages are available to tailor the specific needs of their car. One thing you must always assume is that the customer looking at your website or pricelist knows ABSOLUTELY NOTHING about detailing and everything needs to be explained to them as if you were talking to an infant. I feel that by doing all this, ive already set myself apart from "the other guy" and they havent even seen my work yet.
 
jsatek said:
This is for the guys with “menu� style pricing:



Do you think clients know anything about why they would want any of these services? Questions I can right off the bat are: How is a glaze for $25 going to benefit my car? What is an “interior shampoo� for $22.50?

Too many choices equals too much confusion in my experience. Unless these Ala-Carte items are self-explanatory to an end user, I don’t see the value add.



I also don’t see anyone talking about work quality or client benefits in their descriptions, only features and a dollar amount. I’ve looked at some of your sites also. Unless you are running a competitively priced, fast food franchise style super production operation, which is fine, I don’t think these price lists add any value, but hurt you in the end. Production shops need a rigid model to follow, and competitive process to match. But for the guys that spend thousands of dollars on boutique chemicals and do lengthy write ups with photos from $1000 cameras and call themselves “master of paint correction�, I think this menu pricing model doesn’t fit.
Click to expand...





Not sure who exactly you are talking about, but I agree with you. That is the reason why detailers like myself who charge top dollar only have 2 basic processes and then everything else is per hour with an general estimation based on the "typical" average amount of time it takes to do full correction or show car process.



As well I have an entire section of my website dedicated soley to educating and explaining my processes and techniques so the client can learn how for themselves or just understand about the quality of my services.



BTW, my camera only cost $500.:rofl



Josh
 
On each one of my packages I list out each individual service (hand wash, towel dry, etc.). When someone runs their cursor over each line item, the user will see a pop-up description of the line item to help them understand what that step is and what it does. I only offer starting prices on my site and explain to people that I can't give them a price until I see what the vehicle needs. I also allow for mixing/matching of exterior and interior packages. This way, if the exterior needs a lot and the interior does not, they can choose something like the Full Detail for the exterior, and something like the Express Detail for the interior. I'll work with them to figure out what I think they need and also what they want done.
 
jsatek said:
This is for the guys with “menu� style pricing:



Do you think clients know anything about why they would want any of these services? Questions I can right off the bat are: How is a glaze for $25 going to benefit my car? What is an “interior shampoo� for $22.50?

Too many choices equals too much confusion in my experience. Unless these Ala-Carte items are self-explanatory to an end user, I don’t see the value add.



I also don’t see anyone talking about work quality or client benefits in their descriptions, only features and a dollar amount. I’ve looked at some of your sites also. Unless you are running a competitively priced, fast food franchise style super production operation, which is fine, I don’t think these price lists add any value, but hurt you in the end. Production shops need a rigid model to follow, and competitive process to match. But for the guys that spend thousands of dollars on boutique chemicals and do lengthy write ups with photos from $1000 cameras and call themselves “master of paint correction�, I think this menu pricing model doesn’t fit.
Click to expand...



Is this aimed at me?
 
TH0001 said:
Is this aimed at me?
Click to expand...



No, and someone stole my D80 when I moved in November.



Its directed to the people that write up the menu of individual services with prices next to it. I want to know if any of their clients acutally upsell themselves after reading the menu. I've never seen it happen in any industry. Customers dont know why they want "xyz", they need to be sold "xyz".



For the guys that charge non-production rates, and spend a day or a week on a single car, a menu of ala-carte services seems way too production like. I don't see a customer for this type of service reading a checklist and saying, saying, "Yes to the extra $40 glaze, yes to the second Armor All for $11, my new total is $731.00. Its a different business model.



Do your 4 day $5,000 per car customers ask you anything except, "will it be perfect when you are done?" A few may be interesed in the details as they are car lovers, most know a lot goes into producing the end result and are happy to pay the rate. If I hired you to detail my 1986 Testarossa and you asked me for $1,400, I'd pay you. I wouldnt look at a checklist to add services, I'd ecpect you to know what I need and deliver without hesitation. Different customer.



So the question is, Do these price lists actually generate revenue or are they mental masturbation?
 
I can understand what he is saying.



The "a-la-carte" type of billing structure doesn't work on the really high end details. The only people that are going to be interested in that structure are the people that are price conscious. It gives them the ability to pick and choose what is important to them without having to pay full tilt for some things that they may not necessarily want.



The customer that wants the high end detail isn't going to care too much about the price, meaning that they aren't going to worry about you charging them for stuff like armor all or an engine cleaning. They want everything done, the price isn't as important as the end result.
 
I had the discussion on "ala-carte" options with another detailer a few days ago..



He asked me why I do not offer ala-carte options and I told him that does not attract the clients I am seeking..



IMO, if you offer ala-carte options your are opening the door for some one to come to you and say "Well how about I wash the car myself, then you polish it and do the engine bay and then I will just put the wax and dressing myself"... Not the business model I am following..
 
MotorCity said:
I had the discussion on "ala-carte" options with another detailer a few days ago..



He asked me why I do not offer ala-carte options and I told him that does not attract the clients I am seeking..



IMO, if you offer ala-carte options your are opening the door for some one to come to you and say "Well how about I wash the car myself, then you polish it and do the engine bay and then I will just put the wax and dressing myself"... Not the business model I am following..
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Pretty much exactly what I was saying.
 
I am quickly noticing that the clientele that I had in VA was very different than the clientele here. The people there wanted to see different packages and what they would get for the money, so thats what I did. Here in FL they are much more interested in the quality of work and the products that I use. I will be making a change shortly to accommodate my new clientele base.
 
I try to stick with package system as much as possible. Customers seem to understand and appreciate simple bundled services. My prices and descriptions are as follows:



Executive Wash...the wash for the busy professional.

Prices: Cars - $35.00 & up Trucks/SUVs - $45.00 & up

Exterior: Gentle hand wash with premium shampoo, dried with scratch-free microfiber towels. Tires dressed, ext. glass cleaned.



Interior: Floor mats vacuumed, dash dusted, Interior glass wiped cleaned.







Recommended weekly.





--------------------------------------------------------------------------------







Sport Wash...hand wash perfection.

Prices: Cars - $50.00 & up Trucks/SUVs - $65.00 & up





Exterior: Same as above with the addition of wheels cleaned, tires dressed, ext. glass cleaned and application of high grade spray wax/sealant.



Interior: Floor mats vacuumed, dash dusted and conditioned. Interior glass cleaned.



- Recommended monthly.









--------------------------------------------------------------------------------







Show & Shine Detail...our most popular package.

Prices: Cars - $140.00 & up Trucks/SUVs - $175.00 & up





Exterior: Same as above with addition of bug and tar removal and our Premium 1-Step Polish/Wax applied by hand and buffed to a gleaming finish.



Interior: Same as above.







- Recommended every two months.





--------------------------------------------------------------------------------







Luxury Detail...show your car how much you care.

Prices: Cars - $200.00 & up Trucks/SUVs - $250.00 & up





Exterior: In addition to above we’ll Clay Bar your car’s paint to remove embedded dirt, tar, sap and droppings that dull your shine, followed by our 2-Step Paint Recondition Process of premium polishes and 100% pure Carnauba Wax.



Interior: Same as above with addition of floor mat shampoo, leather surfaces conditioned and fragrance scent added.



- Recommended quarterly.









--------------------------------------------------------------------------------







The Hi Def Detail...the detail so good we stake our name on it.

Prices: Call for quote*



Exterior: Complete prep wash including engine detail, chrome wheels and trim and windows polished. We top it all off with our 3-Step Paint Rejuvenation Process which will remove unsightly swirl marks and scratches, polished to brilliance and finished with the protection of a 6-month Paint Sealent.



Interior: Same as above with addition of shampoo carpet and seats, stains removed.



- Recommended annually.





--------------------------------------------------------------------------------







Ala Carte Services

Engine Detail - $40.00







Full Clay Bar - $50.00







Spot Clay Bar - $25.00







Full Wheel Detail - $60.00







Leather Seat Conditioning - $30.00







Upholstery Stain Removal - $20.00







Upholstery Shampoo (starting at) - $40.00







Interior Detail (starting at) - $80.00







Exterior Detail (starting at) - $100.00



*Extra charges for oversized and excessively dirty vehicles. Final estimate provided upon inspection.
 
I use to think that you guys were over priced,but after detailing for 20 plus years,I know why we charge what we do. My hourly rate is around $40 to $50.



















Showroom Shine Auto Detailing LLC :getdown
 
jsatek said:
This is for the guys with “menu� style pricing:



Do you think clients know anything about why they would want any of these services? Questions I can right off the bat are: How is a glaze for $25 going to benefit my car? What is an “interior shampoo� for $22.50?

Too many choices equals too much confusion in my experience.
Click to expand...

I couldn't agree more, some of these menu's are so complicated and confusing that it may even turn away customers or they wont return as the detail wasn't as expected.



DETAILING PACKAGES



Mini Detail - $99
  • Hand wash using filtered rainwater
  • Road film, bugs and tar removed
  • Dried using soft microfibre cloths
  • Wheels cleaned & dressed
  • Interior vacuumed
  • Exterior paint polish
  • Hand applied wax
  • Improved gloss and slickness





Deluxe Detail - $199

All steps from the Mini Detail plus:
  • + Two step machine polish
  • + Light swirls and scratches removed
  • + Full interior vacuum
  • + Leather and vinyl conditioned
  • + Synthetic paint protection
  • + Topped with a carnauba wax
  • + Faded Paint rejuvenated
  • + Returned to show room condition



Ultimate Package - $299
  • One Deluxe Detail valued at $199
  • FIVE follow up exterior washes
  • Using soft microfibres and filtered rainwater
  • Thats only $20 per wash!
  • Great value for regular customers



So if someone turns up with a car covered in **** the cheapest package i offer is $99. That should cover the worse interior or exterior without me having to increase the prices. Im not going to offer a $35 wash if there is a risk of it taking more than an hour. So i instead include washes in my "ultimate package" the cars are so easy to clean once it has a high end carnauba on the paint.
 
I did ala-carte a long time ago. Now I have two package prices as a guide, but always quote based on an hourly rate. So ya... basically the only variable in my pricing is how much paint correction I will need to do on the car. I don't do interiors. I know, weird.
 
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