"well i can just go to carspa"

8

8Banger

New member
every time i try to sell a detail, even if it's just a basic wash/clay/wax everyone uses the excuse "i can just go to car spa and get the same thing for $30" or some other place. ill explain to them the differences between washing 25 cars in 1 hour and me washing 1 car in 4 hours. people just dont seem to understand and would rather waste their money to have their car run through the brushes.





do you guys ever get this kind of stuff?



dont get me wrong, there are people out there that would rather have my services, but for the most part people would rater just get their paint swirled and interior greased up...i guess?

:grrr
 
Exactly bro sell yourself!



It looks like once they drop that line you become defenseless. Perhaps when you are exclaiming to them about the price increase, visually show them the differance in your services compared to the "brush".



People want to see what there results are going to look like as in a picture, rather than exclaimed in words what it could look/will look like. Give that reassurance.



Try to keep your car, or a just detailed vehicle in site as an advertisement for people to see. Rather there driving by, or talking to you next to a vehicle that is BLINDING them from the sunlight gleaming off of it.



Sounds like it would be fustrating, but tell yourself that you are not allowing "carspa" have this client!
 
Do you actually explain to them that claybaring is like exfoliating the paint and getting out all the contamination, like a deep cleansing? or are you just telling them you take alot longer to wash a car??



Do you explain to them how oil based interior products atract dust and dry out the vinyl and leathers??



Sounds like you need to educate yourself about your products so you'll have a winning arguement.



So tell us what makes you better then car spa?
 
I got this off of their site. Detail Packages





It should be easy to beat this crappy service. Look at the first package where they do polishing. What exactly does "Precision applied" high quality polish mean. Do they use a DA or Rotary? What type of correction are they really going to accomplish if they hand polish? Not very much, unless Scottwax is doing it. ;)



Just on this fact alone you should be able to sell your customer on your services and get them away from CarSpa. This list makes me angry, with the kind of wool they try to pull over customer's eyes. :mad: :bat



$99.00 for a crap detail, that probaly damaged the car more than helping it.



Seriously study this list and see where your services differ. The best way of getting customers is studying your enemy. Believe me, this enemy should not be that hard to beat with the crap that they are offering.
 
Man Josh! You really know what you are talking about here! lol... I feel like an idiot! I am defiantly going to keep an eye on this thread because i have to be able to beet these hacks verbally! Im defenatly remembering about the oil based products on leather and vinyl and all the other stuff you said!
 
JoshVette said:
Do you actually explain to them that claybaring is like exfoliating the paint and getting out all the contamination, like a deep cleansing?
Click to expand...





Good one. Just when I was patting myself on the back about marketing:thx





Give the client an EXPERIENCE and they will pay you.





Example: I am getting $700+ per car right now from my clients. Granted I only do 1 per week, its a weekend thing. But I am investigating partnering with a local shop that is getting $400 to start, average bill $500, for a detail. He is a marketing machine, pumping a true spa like experience down the throats of local car owners.



Sell, Sell, Sell.
 
Maybe you are not projecting a professional image to your potential customers. How are these people hearing about you? Do you detail as a profession, or just part time? Are you licensed and insured? Do you have business name, and what is it. If people do not perceive you as being 'professional' they may be reluctant to pay you for a quality detail no matter how good you explain the process.
 
I agree with alot of the previous posts. You need to present yourself professionally and arm yourself with all the right info. Have the answers for your customer because one of you are going to be sold. You are going to sell your customers on why you are better by having the ultimate in product and the skill sets to get the job done right, or they are going to sell you on why they cant spend the money and I dont know about you but, them selling me anything is just simply not an option.



You are always going to have someone you just cant tell anything. Those kind of customers are out there for sure but a little preperation and knowledge is probably just what you need to be a more effective salesman! They came to you because they want to spend the money, you just need to give them permission to buy! :)



Happy selling! I think you will get alot of good out of this thread. Keep us posted on your success!



.......................................................Chris :)
 
jsatek said:
Good one. Just when I was patting myself on the back about marketing:thx





Give the client an EXPERIENCE and they will pay you.





Example: I am getting $700+ per car right now from my clients. Granted I only do 1 per week, its a weekend thing. But I am investigating partnering with a local shop that is getting $400 to start, average bill $500, for a detail. He is a marketing machine, pumping a true spa like experience down the throats of local car owners.



Sell, Sell, Sell.
Click to expand...





$700 per car is great? or do you mean $700 per week no matter how many cars you do?? I'm a bit confused?



If $700 per car, that's a great average, what are you doing for that price?



Josh
 
JoshVette said:
$700 per car is great? or do you mean $700 per week no matter how many cars you do?? I'm a bit confused?



If $700 per car, that's a great average, what are you doing for that price?



Josh
Click to expand...







Yeah really.... That's a good market around there, all high end cars I'd assume.
 
JoshVette said:
$700 per car is great? or do you mean $700 per week no matter how many cars you do?? I'm a bit confused?



If $700 per car, that's a great average, what are you doing for that price?



Josh
Click to expand...



1 car = $700.00. I only provide one service to my customers, a full detail.



I have a F/T business, non-car related, which I run during the week that keeps me fully exhausted from M-F. I just love to clean cars, I cant help it.

At $700 per visit, its currently not debatable by my wife as a waste of a Saturday or Sunday. I give her the money I make detailing to spend as she likes, minus supplies.
 
asleepz said:
Yeah really.... That's a good market around there, all high end cars I'd assume.
Click to expand...



To simplify my business, I build trading floors for banks. I project manage all of the market data, cabling, electricity, and furniture through the selection, installation, configuration, and day-to-day operation. Positively riveting huh?



The people I meet and service that buy these trading floors make insane cash. To say they make millions and millions just doesn't do it justice. I turned a few car nuts into clients from time to time and they tell all of their buddies to bring their car to me. They think I am "one of them" but just love to clean the cars. I don't have enough detailing business to pay my home and office bills, and I don't have the physical stamina to do this F/T. 1 per week is sufficient to satisfy my entrepreneurial spirit and exotic car appetite. My wife is actually getting sick of it.
 
Wow, what a great business model. What do you do for $700?



By the way, I am also in the IT business. The nice thing about detailing is immediate results, as opposed to the long sales cycles in IT. After a 6 month sales cycle, a 2 day detail seems like immediate feedback.
 
Hence my need for some detailing action.



I signed my current client in January 06, its now Jan 08 and we still are not done with their build out!



I have plenty of the $40 guys near me also. I just haven't channeled into their business. I personally wouldn't hire their car clients to mow my lawn. My clients like experience, trust, confidence, and service over price. I'm 36, own 2 homes, employ 10 project managers, and design and deploy money making IT tools to global financial institutions.



When they hand me the keys to their $200,000 Gallardo Spyder for the weekend, they aren't too worried.



Its service, experience, and trust.



1. I service. I have my office receptionist answer my detailing extension properly. She takes all info and schedules appointments. Should the caller need selling, I jump right on the call.



2. I give an experience. (Im now adding the exfoliating analogy to my sales pitch) I resurface the factory clear coat then shield it form the elements with highly-engineered boutique lotions. I vaporize dirt and debris from the engine, carpets, and seating surfaces. Post sealing, I hand apply pure carnauba wax which is stored at 42 degrees Fahrenheit to slow the molecular decomposition and improve surface adhesion. I deliver all cars under 500 Watt halogens and go panel by panel with the client. I point out all defects I could not correct before the client does. I also give them a bottle of Z-8 and 2 microfibers to wipe the car down with should they need to.



3. Trust. I come recommended. The past work and satisfied clients sell for me. They all get excited to talk about the work to a friend.



I have not yet had a price negotiation with a potential client, they know what it costs before they call me.
 
Don't be mistaken. I know people have bills to pay and cant always "pick and choose" what work they want to take. Most jobs will be the $250 mini-van with no gratification once completed. I also know not all areas of the country have people that want to spend $$$more money than is realistic to have their car cleaned. I just knifed this niche in my area because I WANTED IT. I needed a little fun outlet like this to work. I make it a point to make the clients believe they should not have their car detailed by anyone else.



My model is a part-time model. One of my clients asked me to do a quick clean-up of his sons M3 when he was home for winter break last week. I told him, no problem Ill be over to pick it up. He wanted just a wash and wax, I told him I personally couldn't do it, but I would get it done for him. I contacted a local shop I have just made an alliance with and drive the car there. The shop knows what type of work I expect and we have an agreement. I paid the shop owner our agreed $250.00 for a clean-up and I charged my customer $400. The customer is happy, actually thrilled he didn't have to waste time driving cars around with his son all day. I do the same service for body work and mechanical service with my regulars. I just cant say no to money if people want to spend it.
 
"The last 4 cars i detailed each cost over $100,000.. they would never take their car to carspa"



"Whens the last time you've seen a Ferrari at car spa? well i've detailed two this week alone"



"Do you want a 14 year old washing your car? Well i suppose your car isn't a Ferrari so you wouldn't care"



"Feel free to get car spa to rub silicone oil all over your dash. In a few years when it cracks and will cost $1000 to replace all of a sudden my services seem much cheaper."



Best thing i like to do is get a thin plastic bag and do the claybar test. One microfibre, quick detailer and a claybar is all you need to show the customer. Rub the paint hard and show how no matter how hard you rub with a sponge you can not remove the roughness. The thin plastic bag will amplify the roughness. Then you quickly clay the surface and then show the customer again. They will be blown away by the smoothness.



Then explain that you will clay the entire car. Also explain that most places do not even know what a claybar is. Then explain the shops that do re-use the claybar 100 times as they are expensive and this will increase the chances of scratching. Say that you use a fresh piece of clay on every car so no scratches are added to the paint. Then explain this is why the price is higher but your services are so much higher quality than carspa that you cannot compare the two.



I'd even tell them that if they dont plan on keeping the car for a long time they may as well take it to car spa as they may sell the car by the time the dash cracks and the paint becomes scratched. That would actually be honest, as its not cost effective doing a big detail on a brand new car that they will be selling in a year or two. However by saying this if the customer plans on keeping the car for a long period of time you have guranteed they will now be a customer, by being honest that your services aren't for everyone.
 
baseballlover1 said:
Man Josh! You really know what you are talking about here! lol... I feel like an idiot! I am defiantly going to keep an eye on this thread because i have to be able to beet these hacks verbally! Im defenatly remembering about the oil based products on leather and vinyl and all the other stuff you said!
Click to expand...



Just keep reading and listening and researching.....



The more you know about how these car products work the better off you are. I always try to find ways to compare it all to skin care since poeple can really relate to that, plus it really is a lot like skin care. Sealants are like Sunblock, claybar is kind of like exfoliation....etc...etc.....



Seems to work well for the clients and people I've talked to.
 
JoshVette said:
Just keep reading and listening and researching.....



The more you know about how these car products work the better off you are. I always try to find ways to compare it all to skin care since poeple can really relate to that, plus it really is a lot like skin care. Sealants are like Sunblock, claybar is kind of like exfoliation....etc...etc.....



Seems to work well for the clients and people I've talked to.
Click to expand...



OK Josh, next you are going to start a cosmetic line. :D



Just Jokin. Josh is 100% on this one, people have to be able to relate to something they know. Skin car seems to be the closet fit.
 
jsatek said:
1 car = $700.00. I only provide one service to my customers, a full detail.



I have a F/T business, non-car related, which I run during the week that keeps me fully exhausted from M-F. I just love to clean cars, I cant help it.

At $700 per visit, its currently not debatable by my wife as a waste of a Saturday or Sunday. I give her the money I make detailing to spend as she likes, minus supplies.
Click to expand...





Nice:xyxthumbs

What do you do for that price?? full paint correction or just a good clay, sealant and interior??

Sounds like a nice set up the way you're doing it.:bow
 
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