If you do not know already, I use the rotary exclusively for all polishing activities.
After playing with polishes from Meguiar's, Gliptone, Poorboy's, Menzerna, and Sonus, I have come to the conclusion that Menzerna seems to match the best. I use these mostly with my trusty 7.5" Lake Country White Polishing Concaved Pad.
Before I begin using the machine (initially), I mist it with some PB S+W, then lay down the bead of product onto the surface of the paint. I turn the machine on slowly and move over the surface very quickly to spread the product around. Then I begin at a chosen starting point moving slowly and steadily over the surface not really adding any downward pressure. If tilting, I BARELY tilt the pad at all...this is usually done to keep any sling to a minimal. Work the polish until translucent and remove with a MF.
The most trusty form of lighting to check with is the sun, then metal hallide, then halogen.
Hologramming occurs for MANY reasons, but the main being too much cutting which can occur from too agressive of a pad, pressure, speed, or polish.
Hope this helps out.