The ultimate detailer???

It got to the stage where manufacturers like Mercedes-Benz, Rolls-Royce, Bentley and Ferrari were recommending that owners only use cold water to wash their cars
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Dumb question of the day... I always use hot soapy water to wash my car....Should I be using colder water? should I use "moderate" water. This was something I never paid much attention to....What would I use and why???
 
doged said:
This is a good chance to analyze some very creative marketing. Forget about the “detailing� and concentrate on the marketing position. The wording and list of testimonials is astounding!!! Check out the selected wording and catch phrases. The question is not if he can do what he says, its who does his marketing?
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Dave Pickett said:
Thats spot on. This guy is no doubt good but I doubt any better that many on here. What he has is good marketing, A reputation, and gets a lot of work from providing a good service to a (wealthy) client who then recommends him to his (wealthy) mates, often in posh car clubs I suspect. He has a limited market, but I am sure he lives very well on it and good luck to him!!! Think we can all learn something from the way he goes about getting business...
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Agreed.



:bigups
 
ybajwa said:
from his site: "Of particular note is Zymol Royale, a £6275 wax with a staggering 73% White Carnauba concentration" ...



this doesn't make sense, a misprint?



also 73% concentration? i thought the most possible was well below 50%
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What I have been told by wax makers that's BS. The highest I am told is around 30% but most are in the teens to 20's. Besides, it's not the wax that is making the paint shimmer and shine nor is it the more carnauba the more shine you get but rather it enhances and protects the polishing work. Wax is a sacrificial barrier between your polish work and the elements.



The guy knows how to market, he created for himself a very nice niche BUT again as for the work, I am not impressed at all, sorry.



Anthony
 
Anthony Orosco said:
What I have been told by wax makers that's BS. The highest I am told is around 30% but most are in the teens to 20's. Besides, it's not the wax that is making the paint shimmer and shine nor is it the more carnauba the more shine you get but rather it enhances and protects the polishing work. Wax is a sacrificial barrier between your polish work and the elements.



The guy knows how to market, he created for himself a very nice niche BUT again as for the work, I am not impressed at all, sorry.



Anthony
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We all would certainly agree!!! The crystal case and those high class seals turns ordinary wax into something rare and unattainable. What else would this person say he used? Believe me, those people that have money have brains too. What they love to do is spend a ton of money on the best of something (branding). They purposely want to overpay for something so they can brag. It has to look great, smell great and make them feel great.
 
After going deeper into his site....
wrxweak.gif




I have a real hard time believing 3 layers of any carnauba is going to last a year unless it is a garage queen. Plus, I too noticed most of his pics have the car in the shade.
 
But still, that's a helluva Website!



I'm quite impressed by the marketing, not the layering or 'leveling'.



Jim
 
I have sent the following invitation, asking Paul to join us here at Autopia.



---------------------------------------------------------------

Mr. Paul Dalton,

Just wanted to extend an invitation and say that you are welcome to join us at the Autopia Detailing Forums. Also, I have attached a link to the following thread about you being the worlds best. The title of the thread is 'The Ultimate Detailer'.

http://autopia.org/forum/showthread.php?t=67907



Most sincerely,
 
mirrorfinishman said:
I have sent the following invitation, asking Paul to join us here at Autopia.



---------------------------------------------------------------

Mr. Paul Dalton,

Just wanted to extend an invitation and say that you are welcome to join us at the Autopia Detailing Forums. Also, I have attached a link to the following thread about you being the worlds best. The title of the thread is 'The Ultimate Detailer'.

http://autopia.org/forum/showthread.php?t=67907



Most sincerely,
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His marketing person is who I am interested in!!! :welcome
 
Scottwax said:
After going deeper into his site....
wrxweak.gif




Plus, I too noticed most of his pics have the car in the shade.
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But the ones with the lights on look swirl free though.



I am pretty sue he does excellent work.
 
I flipped through the site and I LOVE it, really put together well. The cars in the gallery that I saw looked swirl free, the worked looked top notch to me.



One things for sure, this guy would be a huge asset to this community. I would love to pick his brain about various aspects of detailing.



Props to him.
 
tdekany said:
But the ones with the lights on look swirl free though.



I am pretty sue he does excellent work.
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Probably does but sun shots really show the work best and any flaws that might remain. My only real problem is the overselling of the cost of the Zymol waxes and his durability assertations. Pretty good marketing though, seems to work for him.
 
I've seen better "miracle details" here on Autopia and from guys like Mike Phillips. Plus, the moment he mentioned Zymol, I was like :hm
 
Yep interesting website

Zymol for me is overpriced crud and there is no such thing as natural "WHITE" carnuaba

It's probably #1 yellow wax bleached and why would anyone pay that kind of money for a wax

Collinite and TOL pizzaz at $30 USD for a pot does the job for me



Still be great to have him on here.
 
The point is, he has carved out a niche in the market. It doesn't matter if he uses TW, nufinish, or any other brand. The customer obviously believes in him, his marketing skills are fantastic, and from what I can see, he is a great detailer.



I say we do whatever it takes to get him here. I would love to see this guy become a regular.



Good for him, I am glad for him and would love to hear his thoughts.
 
ebpcivicsi said:
The point is, he has carved out a niche in the market. It doesn't matter if he uses TW, nufinish, or any other brand. The customer obviously believes in him, his marketing skills are fantastic, and from what I can see, he is a great detailer.



I say we do whatever it takes to get him here. I would love to see this guy become a regular.



Good for him, I am glad for him and would love to hear his thoughts.
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My thoughts exactly.
 
ebpcivicsi said:
I say we do whatever it takes to get him here. I would love to see this guy become a regular.
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I sent an email to Paul a few days ago and have not hear back from him. Maybe a few more of us should shoot him an email and let him know that he is welcome to join us here at Autopia.



Here's his email address;http://autopia.org/forum/showthread.php?t=66577&page=1&pp=12]click here to see why this link was pulled, note posts 13, 15, and 23 in particular[/url].
 
From what I saw he is nothing that special, way above my standard but I am sure many on here could match him. What he has done well is marketing and built a reputation and an aura around what he does, and good luck to him!!!!
 
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