Spring Advertising Flyers Feedback (already)

T

tpgsr

New member
Yeah, up here where it is still icy cold and snowing, i am starting to get bored and restless wanting the snow to clear and the detailing to pick back up. So what do i do, I start creating my flyers and other marketing stuff. This is the first flyer that i have drawn up, it is printed using a combination of printers (laser for the text, photo ink jet for the photos, color jet for the color text) This process causes it to take me a little longer to print them, but since it is still snowing i have nothing better to do.



Check these out, and let me know what you think of them, and maybe anything you would change. I have never really had trouble designing or creating the content, but this one gave me trouble with both the design and layout, and the content. So i am going to post it here and open my mind for comments and review so critique away! :xyxthumbs



Edit: I removed my commercial info from the flyer to make it comply with autopia guidelines



spring04flyer.jpg
 
I like it. It's a very good start. Cool catchy phrase and nice use of a before / after pic.



I would move the 15% off coupon to a different spot. It interferes with your description.



Also, down below, it gets kind of jarbled. I would have all your contact info up top below your company name utilizing the same font. I would reduce the size of the web address. You can put it on 2 lines so it is incorporated with your company name.



I would put the "We are mobile" along the bottom on one line.



I would put the "Why Diamond Detailing" above the Spring Cleaning box. Currently it's stuck at the bottom right-hand corner!
 
I'm sold, when can you be here?



Check on the consistancy of your phrasing capitalization. For example, the "Why Diamond Detailing" part has three bullets and one is capitalized. I like the simplification of all processes and the angles of the sample vehicle are perfect glamour shots (I'm assuming your customers don't need the "1000W halogens directly on the paint" shot) :)



I'd keep the Mention this Flyer part in the current font and color, but I'd bump it down (still within the center box) to below the interior processes. Right now it looks like two categories.
 
Overall, I really like your flyer (and, mind you, I'm a VERY picky editor! :o ) Just a couple of very minor points.



* Within the box text, you say (in the left column) that you polish the glass and (in the right column) that you clean the glass. Those are redundant. You can probably merge them to save a line of text.



* I too would move the "mention this flyer for 15% off" outside the box.



* In the box, you promise to remove ALL salt stains and spots. Can you really stand behind that 100%? :nixweiss Folks may bring some hideous cars to you, that are beyond ANYBODY's abilities. I just want to be sure nobody hammers you needlessly.
 
Just a suggestion, never use% off. Always use dollars off. The general public does not want to figure out how much they will be saving.
 
Lynn said:




* In the box, you promise to remove ALL salt stains and spots. Can you really stand behind that 100%? :nixweiss Folks may bring some hideous cars to you, that are beyond ANYBODY's abilities. I just want to be sure nobody hammers you needlessly.
Click to expand...



Beat me to it, Lynn!



I have this disclaimer on my website:



While detailing can make a dramatic improvement in a vehicle's appearance, it cannot correct deep scratches or peeling clear coats, and some interior stains may be permanent. Swirl and buffer marks can be removed or dramatically reduced in most cases. We also use clay detailing when needed to remove imbedded dirt and paint overspray. We can also remove most paint oxidation as well. Only a complete visual inspection can determine what defects can be corrected and those that cannot. Because vehicle conditions can vary greatly, our pricing policy is a only a general guideline.
 
Scottwax said:
Beat me to it, Lynn!



I have this disclaimer on my website:



While detailing can make a dramatic improvement in a vehicle's appearance, it cannot correct deep scratches or peeling clear coats, and some interior stains may be permanent. Swirl and buffer marks can be removed or dramatically reduced in most cases. We also use clay detailing when needed to remove imbedded dirt and paint overspray. We can also remove most paint oxidation as well. Only a complete visual inspection can determine what defects can be corrected and those that cannot. Because vehicle conditions can vary greatly, our pricing policy is a only a general guideline.
Click to expand...



absolutely - don't forget the CYA (cover your @ss) clauses, or else you'll have people complaining and demanding their money back.
 
I thought about the CYA clause when i was making it, but i really can get all of the salt out, it is in fact the stains that dont always come out, i wil have to try and re-word the line to make it better...



R2 coming in 10 min!
 
Scottwax - would you mind if I borrowed your disclaimer in part or in whole? I think it is just about perfect.
 
This is Revision 2:

Compared to R1, what should be put back where it was, or where should other things go, i think i liked it better before, but that is because i had made it that way, let me know, and thanks again for taking your time to look over my work :up



spring04flyerR2a.jpg
 
tpgsr said:
but i really can get all of the salt out
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Famous last words. What happens when that soccer mom with her 10 year old astro van comes to you, having hauled a van full of kids who just hiked across salt flats and ground goodness knows what into that carpet? Granted that's an extreme, but it doesn't even take nearly that degree to make detailing tough. I've seen even high powered heated extractors strugle to get results out of some jobs that maybe didn't look all that tough, but were.



oh, and I fail to see a difference with R2 when it comes to the salt stains. You would be better off to just say "salt removed and stains treated" or something to that effect - you want to give the impression that you'll get out everything you can within the constraints of a mobile operation (which frankly, even a shop with unlimited equipment cannot guarantee 100% results)



If you do decide to make those claims, good luck. You may find that people expect more than they're realistically going to get. :xyxthumbs
 
Shiny Lil Detlr said:
you'd better hope he doesn't take that literally :p



(seriously, I knew a kid in 5th grade who'd punch his own lights out for a quarter :shocked)
Click to expand...



LOL! Now that's some funny stuff.





Originally posted by Scottwax

Knock yourself out.
Click to expand...



Thank you very much, sir :xyxthumbs
 
I know that i cant get the stains out 100%, but i have had some of those nice minivans with years of salt built up so high that the carpet is barely visible under the white crust, it takes forever but with enough water, you can disolve any ammount of salt and effectivly remove it, but with the # of respected individuals saying bad idea, i have removed it, (look at r2 again it is now gone :) )



and as for that kid, i would bring a roll of quarter into school just for fun :lol:
 
I like REV #2.



But, I would change a couple of things IMO.



1. I would use capital letters instead of lower case. Lower case may work well with certain fonts and certain themes, and also lower case works better on websites, etc.



2. Use bullets under the "Why Diamond Detailing" section.



3. I would remove "Remember we are mobile, we work......."



4. The last line I would change to "I Come To You" or "We Come To You", etc.



Your logo really helps bring out the flyer. Remember, there has to be one thing that stands out on the flyer visually as soon as the potential customer picks it up, and that one thing has to keep them interested long enough to read the remaining info.



Other than that, it looks very professional and I think you'll be getting some results!:xyxthumbs



Good luck!
 
tpgsr said:
Check these out, and let me know what you think of them, and maybe anything you would change.
Click to expand...





tpgsr,



You do very good work. However, I am really not sure that your flyer does much to meet many of the basic components of a good print advertisement.



I hope it was okay that I started a new thread, 'A few tips...About Advertising', that is more specific to this subject.
 
Looks much better. Remove the "We are mobile" line and use that space for the "Why Diamond Detailing"



You already mention you are mobile.



Also, get rid of the salt damage and car wash sentence. It is poorly worded.



You can say something like this. I just thought of it off the top of my head:



Rejuvenate your automobile from the damaging effects of the winter elements and save it from those harsh, automatic car washes.
 
Allright i have made a few changes taking on a lot of the suggestions that all of you have sent this way.



Frank, i ahve read your other post, and i see most of the elements that you mention, there are a few that i am trying to leave out intentionally.



Splichy, thanks for the better wording, my brain has been pretty fried lately, that is why i think i have been having sooo much trouble with this flyer. I took that sentence pretty closly if that is ok with you



Auto Care USA, I never use a $ ammount because the prices of my services vary greatly. Say one customer wants a full detail at $200, and another wants a wash for $30, if i hasve a $15 off cupon, then i get hit on the second of the two. There are percentages all the time in both advertising and daily life. No prices are even mentioned, so when someone calls, i will just tell them the discount price, and they dont have to worry about any math



I have included the .psd for anyone with photoshop who wants to maybe try and give me a better layout or make some changes, or even modify it to use for themselves



Right click save as for .PSD



spring04flyerR3.jpg
 
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