posted flyers....for business advertisement
- Thread starter Envious Eric
- Start date
GearHead_1
Long Time Member
doged said:
Being the self proclaimed end-all marketer, you go first. No need for a PM as I'm sure all would like to know.
doged said:
It is obvious that you think your way is the "right" way, and maybe it is... for you. However, there are many different approaches that can be successful for the individual situation at hand. What is "right" for you may not be right for someone else that is offering the EXACT SAME SOLUTION.
As for my "references", I am a product manager within the marketing department for a Fortune 500 company. We offer multiple products THAT DO THE EXACT SAME THING. Each product is marketed differently to a different market segment (broken out by company size, vertical market, geographic market, etc.). What is successful for one offering (individual situation) is not necessarily the best or most successful for a different offering (individual situation).... but in the end ALL OF THE PRODUCTS ARE SUCCESSFUL in their market space/segment.
Maybe you should just agree to disagree and leave it at that? :nixweiss
Spilchy
New member
ET Awful said:
Ya think? :lol
Envious Eric
New member
I was thinking something along the lines of
name of business
mobile detailing
orange county
services listed
call for appointments and estimates
name and number....
in that order....i am doing it in publisher so there is not a set guideline that I have to follow...place things where I want them....I dont have a logo, do you think I should come up with one???
is there something in particular that has worked for you guys that I should stay away from or add?
name of business
mobile detailing
orange county
services listed
call for appointments and estimates
name and number....
in that order....i am doing it in publisher so there is not a set guideline that I have to follow...place things where I want them....I dont have a logo, do you think I should come up with one???
is there something in particular that has worked for you guys that I should stay away from or add?
Spilchy said:
I was born in America but both my parents are Italian Nationals. When I was about one we moved back to Italy as my father was a Automotive Engineer. I lived and went to school in Italy for 27 years. English is my third language so pardon spelling and Grammatik..
Like I said before, I’m a idea guy, the money and the risk taker. Any marketing that I send to the public is gone over by a variety of marketing experts, copyright, photographer, etc, etc. It is very hard to understand why so many give marketing advise when it is so evident they have no marketing experience as a business owner. Teenage kids are on this “professional� forum arguing with proven business professionals about marketing??? Scottwax couldn’t identify the most basic problems with a ad but professes he puts out professional flyers. I just don’t see it.
The most humorous joke on this professional board is a person who sells detail training material but doesn’t use clay or microfiber towels in there own detailing business. Have I made my point about poor advice and information in this Pro forum???
doged said:
I'd say that Scott IS a "proven business professional." He has his own business, makes good money at it, is quite successful at it and remains fully booked for his time well in advance.
Sorry, but if I was going to trust someone to help me with marketing, I'd trust someone who has proven their success, not someone who can see that success but still says "that way doesn't work, listen to me."
The most humorous joke on this professional board is someone who looks at a successful business, says it doesn't work, and tries to persuade people that there's no way they can succeed using the same methods an already successful business has used.
It puzzles me that anyone who can look at the obvious successes Scott has had can turn around and try to tell people that he isn't a "proven business professional."
"Proven" means tried and shown to work, I'd say Scott's method fits that description nicely.
doged said:
Must be tough being perfect.
When I was a Jack in the Box manager, I did a lot of local marketing. Must have done alright too, my store (out of 96) was #7 in sale increase, #2 in profit increase and (even though not marketing related), had the 3rd lowest turnover. I also took a couple marketing classes in college.
You should have posted the actual ad, I just went over the problems with the layout as you posted it.
There is not disputing that flyers worked for me. None. You cannot make a case otherwise. You weren't there with me in late 1992 when I first started out part time.
And yes, for the early to mid 90s, this was a very professional looking flyer, especially compared to a few others I saw. Strarting out today, I'd probably use a brochure with full color photos. Just wasn't an option back then, with what little budget I had.
So because Frank doesn't use some of the new developments in detailing means his marketing and training is completely invalid?
Envious Eric
New member
hahaha scott, it says no power buffers used....really??? i hate doing cars by hand....get real tiring real fast.....that was just back in the day right....
but that is something like what I am coming up with....I am trying to get some peoples perspectives on it to get a more professional outlook on it.....i came up with one already, but I was told it looks too juvenile because of all the blocked colors I was using to try and make it stand out....but now its a little easier to read and less colors....
on a side note, with posted flyers (not handouts) what color would attract the most....I can make the lettering whatevery color, but I was thinking the flyer should be a different color to stand out from the one next to it so that it catches someone eye and they read it
but that is something like what I am coming up with....I am trying to get some peoples perspectives on it to get a more professional outlook on it.....i came up with one already, but I was told it looks too juvenile because of all the blocked colors I was using to try and make it stand out....but now its a little easier to read and less colors....
on a side note, with posted flyers (not handouts) what color would attract the most....I can make the lettering whatevery color, but I was thinking the flyer should be a different color to stand out from the one next to it so that it catches someone eye and they read it
Scottwax said:
To keep this on track, did you want me to help “you� and repair your flyer???
Your experience was “Jack In the Box� before you stared a detailing business and your giving advice to people about business and marketing???
Quote Scottwax. “There is not disputing that flyers worked for me. None.�
LOL. Maybe the spelling and grammar people should be helping you!!!
Scottwax.....The lesson is, you should be asking people like myself for marketing help, not giving it to start-ups.
“Frank�??? I never said it was Frank!!!
Frank “does use� clay & microfiber, correct???
Joushua,,,,,,, I’m not too concerned with kids leaving me bad karma!!! You should be concerned that I contacted your mommy and she is pulling your web access. Something about cleaning your room and not taking the garbage out LOL.............. :spot
ET Awful said:
Scottwax Flyer is full of many marketing errors. Maybe Scottwax made it himself and maybe it was a “graphic artist� ?. Either way it “wasn’t� done by someone with the experience of a marketing professional. If your going to do marketing of any kind, make sure it’s the best it can be!!! The point of this exercise was to teach people how easy it is to do poor marketing and how not to spend your money and time. I have said this before, lead follow or get out of the way. One thing is for sure, don’t complain about it, just do it.
The only complaining I've seen is from you telling others that what has worked for them is wrong and doesn't work.
Once again, Scott has a successful business, is booked completely well in advance and looks to make pretty good money.
All you've shown us is that you can attack what worked for others, insult people who have had successful experiences using methods you don't like, insulted others for errors you yourself have made repeatedly, and basically just tell everyone except yourself "you're wrong."
If Scott's methods were so flawed, he wouldn't be booked so far in advance, and wouldn't have a successful business.
As to business experience, I don't claim to be an expert, but I know a successful business when I see one. Scott appears to have one. The only experience YOU have shown us is . . . none. What is your experience. Please post YOUR references. What business do you run? Please provide us with actual data showing a calculable benefit by a business using you and your marketing "expertise".
You haven't shown anyone anything except rhetoric and insults.
I don't need to show you anything, I'm not the one telling everyone that what works for them doesn't work. I do know that using mailing lists such as you suggest wasn't successful any time that I've used them, they ended up being a waste of money.
I have worked for ad agencies and PR firms (with clients ranging from AMD to Dunkin' Donuts being our primary clientele). Currently I work for a small pharmaceutical company that deals not with the public but with other pharmaceutical companies providing radiopharmaceuticals and reagents for laboratory testing. Your "expertise" is hardly useful to me.
You have yet to provide a single example of your "success". Scott, however, seems to be well respected around here, and has shown himself to be successful. You . . . well, we've all seen what you've done.
As to how not to spend money . . . well, if ScottWax spends $50 to make copies of fliers and $100 to distribute them, then gets even 50 clients from that investment, he has spent his money wisely.
If someone spends the huge amount of money to make your fliers, acquire your mailing list, pay postage, then see mails returned because they're no longer valid and gets that same 50 clients, they have not invested their money wisely.
That's kind of the way it works.
Once again, Scott has a successful business, is booked completely well in advance and looks to make pretty good money.
All you've shown us is that you can attack what worked for others, insult people who have had successful experiences using methods you don't like, insulted others for errors you yourself have made repeatedly, and basically just tell everyone except yourself "you're wrong."
If Scott's methods were so flawed, he wouldn't be booked so far in advance, and wouldn't have a successful business.
As to business experience, I don't claim to be an expert, but I know a successful business when I see one. Scott appears to have one. The only experience YOU have shown us is . . . none. What is your experience. Please post YOUR references. What business do you run? Please provide us with actual data showing a calculable benefit by a business using you and your marketing "expertise".
You haven't shown anyone anything except rhetoric and insults.
I don't need to show you anything, I'm not the one telling everyone that what works for them doesn't work. I do know that using mailing lists such as you suggest wasn't successful any time that I've used them, they ended up being a waste of money.
I have worked for ad agencies and PR firms (with clients ranging from AMD to Dunkin' Donuts being our primary clientele). Currently I work for a small pharmaceutical company that deals not with the public but with other pharmaceutical companies providing radiopharmaceuticals and reagents for laboratory testing. Your "expertise" is hardly useful to me.
You have yet to provide a single example of your "success". Scott, however, seems to be well respected around here, and has shown himself to be successful. You . . . well, we've all seen what you've done.
As to how not to spend money . . . well, if ScottWax spends $50 to make copies of fliers and $100 to distribute them, then gets even 50 clients from that investment, he has spent his money wisely.
If someone spends the huge amount of money to make your fliers, acquire your mailing list, pay postage, then see mails returned because they're no longer valid and gets that same 50 clients, they have not invested their money wisely.
That's kind of the way it works.
ET Awful said:
So suddenly everyone is a PR or a marketing expert, works for F500 co’s on the Forum. LOL........... I don’t think that’s probable.
I thought I did explain my background!!! I was willing to go further but why???
This is for free.
My final words to you and others before I go for good.
1)Read as many sales and marketing books you can get your hands on.
2) Look for proven “marketing experts� to seek advice from in your community.
3) The best people in business are usually arrogant. You kind of have to suck it up when they share the wisdom with you. By the way, I took arrogant and condescending as complements.
Little hint, if someone takes arrogant as a compliment, they'd never get any business from me or be taken seriously in any context.
Arrogance is a sign of insecurity in ones self.
Also, you once again misrepresented what I said. Or is twisting someones words a sign of arrogance? I've worked for Hill Holliday and for Brodeur Worldwide, never said in what context, and specifically said I'm no expert.
But instead, you decide to twist those words and further show your inability to be honest.
If twisting words, misrepresenting facts, arrogance and condescension are since of your "expertise" then you're not an expert.
The quickest and surest way to lose my business is to be arrogant and condescending.
By the way, why did you say back earlier in the thread "I don’t believe I’m arrogant, just honest," but now say you're arrogant?
You wouldn't be back-tracking and trying to change history now would you?
Arrogance is a sign of insecurity in ones self.
Also, you once again misrepresented what I said. Or is twisting someones words a sign of arrogance? I've worked for Hill Holliday and for Brodeur Worldwide, never said in what context, and specifically said I'm no expert.
But instead, you decide to twist those words and further show your inability to be honest.
If twisting words, misrepresenting facts, arrogance and condescension are since of your "expertise" then you're not an expert.
The quickest and surest way to lose my business is to be arrogant and condescending.
By the way, why did you say back earlier in the thread "I don’t believe I’m arrogant, just honest," but now say you're arrogant?
You wouldn't be back-tracking and trying to change history now would you?
Thomas Dekany
New member
doged said:
I am terrible at marketing myself. Would you have a site or some form of example as far as how you market yourself? What about the article? Can I get a copy of that?
Is this a good example of what you are trying to teach us?
http://www.miracledetail.co.uk
doged....for being a "big shot" in marketing as you say...in my book you're a "big ***"
Quote: Joushua,,,,,,, I’m not too concerned with kids leaving me bad karma!!! You should be concerned that I contacted your mommy and she is pulling your web access. Something about cleaning your room and not taking the garbage out LOL..............
And then you dare to say scottwax needs help with spelling and grammar, I believe you should look at some of your posts :think: you're pathetic - When are the moderators going to pull the plug on your access here?
Quote: Joushua,,,,,,, I’m not too concerned with kids leaving me bad karma!!! You should be concerned that I contacted your mommy and she is pulling your web access. Something about cleaning your room and not taking the garbage out LOL..............
And then you dare to say scottwax needs help with spelling and grammar, I believe you should look at some of your posts :think: you're pathetic - When are the moderators going to pull the plug on your access here?
doged said:
You help me? :rofl
Based on your attitude towards me and others in this thread, I don't even want to know you, let alone entertain any of your marketing ideas.
Apparently must have missed where I said I hadn't put out flyers in several years; that flyer is probably 9 or 10 years old.
Holy irony, Batman! :LOLOL
You and I both know exactly who you were referring to.
I may not always agree with Frank but he regularly gives excellent advice to everyone on this board. Unlike you, he has never been personally nasty towards anyone.