posted flyers....for business advertisement

Scottwax said:
Like Frank said, it may not yield a lot of customers but you will probaby get a few. Always worth getting your name out.
Click to expand...





It is always a good idea to do everything you can to give someone the chance to discover your business. Usually, the best returns from your advertising efforts will come from your ability to give someone an opportunity to discover your business. You will know that your advertising efforts are working when a new client feels good about discovering your business. That feeling of discovery goes a long way in establishing a good customer. Every flyer you post, every person you talk to and every business card you hand out all work towards the goal of establishing a new customer.



Something else to think about is when you are in the start-up phase of developing your new business you will usually have more time and less money to spend on advertising. This is a good time to go out there and reach as many people in as many new and creative low cost ways as possible. Have fun. And remember, you never know when someone is going to discover your business and turn into your next paying customer.
 
Joshua312 said:
Decided to edit this post..its not worth my time to even try so im just gonna leave you with this....

You should open your ears and eyes to other's perspectives and ideas - it goes a long way to look outside your box.

:sosad
Click to expand...



I guess your not in on the “Running Joke� about the care photos? :lol
 
doged said:
Sorry the truth hurt so much but those are the facts. I hate to see fellow business people get inaccurate information. If you don’t show me your books then all I can only is go by the available information. Why walk miles a day pissing people off when you can use your head? Hey, your also encouraging people do the same when they don’t know the other side of your story. If your not appreciative of my professional direction then I will set back and watch, no big!!!
Click to expand...



You aren't hurting me at all. At this point, your arrogance is more amusing than irritating. I am not discounting any marketing approach you have taken but you seem to have a need to belittle my business and my approach to marketing when I started out. I didn't have a huge budget for advertising and until the new phone books came out with my small insert ad, I used mostly flyers to get the word out. Sure, maybe a few people didn't like them but I got enough calls to make it worth the effort.



People just getting into detailing professionally here are often like I was. Starting off slow, gradually building a loyal client base. Easing themselves into a new career like I was. The person starting this thread was asking if flyers can work and in my case they did. I passed that along to him and you came into the thread and said flyers only get you low end business. I disagree because of personal experience. Why you can't leave it at that, I don't know.



I am not looking to have a large fixed location or have several vans running around town. I like having a business that operates on a more personal level. If you want a larger business, more power to you. The opportunity is out there, but just because someone doesn't want the same type of business as you or chooses to market in a different way is no reason to insult their approach.
 
Scottwax said:
You aren't hurting me at all. At this point, your arrogance is more amusing than irritating. I am not discounting any marketing approach you have taken but you seem to have a need to belittle my business and my approach to marketing when I started out. I didn't have a huge budget for advertising and until the new phone books came out with my small insert ad, I used mostly flyers to get the word out. Sure, maybe a few people didn't like them but I got enough calls to make it worth the effort.



People just getting into detailing professionally here are often like I was. Starting off slow, gradually building a loyal client base. Easing themselves into a new career like I was. The person starting this thread was asking if flyers can work and in my case they did. I passed that along to him and you came into the thread and said flyers only get you low end business. I disagree because of personal experience. Why you can't leave it at that, I don't know.



I am not looking to have a large fixed location or have several vans running around town. I like having a business that operates on a more personal level. If you want a larger business, more power to you. The opportunity is out there, but just because someone doesn't want the same type of business as you or chooses to market in a different way is no reason to insult their approach.
Click to expand...



I don’t believe I’m arrogant, just honest. What I said was true, your business is exactly the way I explained. I understand that you want to keep your business small but that’s not the issue. You could of been the size you are now, 8 to 9 years ago and you really didn’t need to expand after that. What I have explained is how a different time line would of looked if you had done marketing differently. I’m not attacking your detailing skills. I’m speaking directly of your marketing skills. You jumped in and said, hey look at my business, I market that way. The last think we need is more detailers putting more crap on cars and houses, pissing people off. If you haven’t noticed, the perception of a professional detailer is not good. I offer alternative solutions.
 
I wouldn't want anyone to put a business card or flyer on my car. I do think that a flyer on a bulletin board could be beneficial if you put it in the right place.

Word of mouth is the most beneficial marketing tool. I would just find a couple *key* people and detail their cars for free. If you choose the right people, they will bring you more business and the expansion will be underway.
 
doged said:
The last think we need is more detailers putting more crap on cars and houses, pissing people off. If you haven’t noticed, the perception of a professional detailer is not good. I offer alternative solutions.
Click to expand...



Yea scott quit pissing people off and leaving signs on cars so you can make $80,000 off of them :chuckle: It's working for Scott and many others...so just leave it alone
 
Turning a hobby into a growing business is a slow process. A slow process that takes time. Time to learn and gather experience. Time to try to find new ways of attracting new customers. Time to begin to understand what growing a business is all about. No one person has all of the answers and contrary to what some people would like to have you believe, there are no magical alternative marketing solutions.



Like Scottwax said, as long as what you are doing has a professional look to it, you can get business from it. And once you get business from it, go ahead and let your customers and your good work do your advertising for you.
 
doged said:
The last think we need is more detailers putting more crap on cars and houses, pissing people off. If you haven’t noticed, the perception of a professional detailer is not good. I offer alternative solutions.
Click to expand...



I'm sorry, I must have missed the memo about you being the one who has the final say on how to market detailing services. :rolleyes:



The perception of professional detailing is not great because of hackers who leave swirls all over cars, not because some chose to use flyers. I must have put out 8000-10,000+ flyers and never received a single complaint. Sure, some people probably just tossed them but apparently no one was angry enough to call me and tell me about it. I respected those homes that had no soliciting signs on them and I didn't walk across people's yards.



Door hangers and flyers can be effective if they look professional and you don't constantly put them on people's doors. I marketed that way and it was effective for me. That was the initial question in this thread and I answered it. I have no idea why you continue to dispute the results I got. Once I had an insert ad in the phone book, I was able to pretty much stop putting out flyers.



One point about the yellow pages though...I get calls on more crappy cars from people who found me in the phone book than I ever got putting out flyers.
 
doged said:
Wow, Really in your Carrier??? I do 15,000 mailers in 6 weeks time frames. Are you starting to figure this out yet?
Click to expand...



And when you put out 8 to 10,000 fliers you can choose who you give them to and more effectively target your advertising.



If you do a bulk mailing, you buy a mailing list from someone else, you pay the postage to send to random people and hope to get your money back.



When you put out fliers, you can make sure fliers don't go to someone who owns a '74 Ford Ltd. with mismatched fenders.



Sounds to me like you and Scott are using two entirely different philosophies of marketing. Scott is using the time-test approach which works in any industry of targeting a select market and focusing his advertising on that select market.



Your approach sounds more akin to advertising feminine hygiene products during a Bassmasters fishing tournament. Sure it may be cheap and it may go to thousands of people, but are those people really your intended market?
 
ET Awful said:
And when you put out 8 to 10,000 fliers you can choose who you give them to and more effectively target your advertising.



If you do a bulk mailing, you buy a mailing list from someone else, you pay the postage to send to random people and hope to get your money back.



When you put out fliers, you can make sure fliers don't go to someone who owns a '74 Ford Ltd. with mismatched fenders.



Sounds to me like you and Scott are using two entirely different philosophies of marketing. Scott is using the time-test approach which works in any industry of targeting a select market and focusing his advertising on that select market.



Your approach sounds more akin to advertising feminine hygiene products during a Bassmasters fishing tournament. Sure it may be cheap and it may go to thousands of people, but are those people really your intended market?
Click to expand...



Fist off NO. This is a highly developed demographic marketing procedure that most marketing experts use. You don’t buy mailing lists, you rent them. I suggest if your receiving� famine hygiene mailers� that you are in that demographic. :nervous2:

It is not cheap!!! '74 Ford Ltd. ??? I suspect you have very little experience with marketing considering the reply. This is only one of many avenues of marketing.
 
I am coming up with some flyers and am going to post them in lots of areas....I am just starting out and need to get my name out there....I want the 300dollar details only, but those are not only whats out there....I need to just spread the word and in time, my name will get spread around and I will be detailing too many cars that I will have to eventually hire help! That is my goal in 3 years
 
doged said:
Fist off NO. This is a highly developed demographic marketing procedure that most marketing experts use. You don’t buy mailing lists, you rent them. I suggest if your receiving� famine hygiene mailers� that you are in that demographic. :nervous2:

It is not cheap!!! '74 Ford Ltd. ??? I suspect you have very little experience with marketing considering the reply. This is only one of many avenues of marketing.
Click to expand...



Did you even read what I said?



Nobody said it was cheap. Then, of course, you take my comment about misdirected adverstising out of context, twist it and misrepresent it (you ARE in marketing, you can twist truth with the best of 'em).



Sounds like the same "demographic marketing procedure" that gets me mailings regarding home equity loans despite the fact that I live in an apartment.



Sorry, but it's obvious that Scott's method has worked for him. It continues to work for him (and MANY others).



Paying to use a mailing list (which as you well know typically contains a high number of outdated addresses, mistargeted addresses, addresses that fall outside your desired demographic, etc.). Yup, I've used those "leased" mailing lists for businesses before (for instance, wholesale musical instrument sales), It was a very poor investment.



If it works for Scott, then it's obviously effective for him. For you to sit here and tell him he's doing it wrong is at the very least misleading.



He can target the recipients of his advertising far better than he could with a leased or purchased mailing list.



If it works for you, great. But it seems pretty obvious to me that Scott knows what he's doing and has profitted by it.
 
ET Awful said:
Did you even read what I said?



Nobody said it was cheap. Then, of course, you take my comment about misdirected adverstising out of context, twist it and misrepresent it (you ARE in marketing, you can twist truth with the best of 'em).



Sounds like the same "demographic marketing procedure" that gets me mailings regarding home equity loans despite the fact that I live in an apartment.



Sorry, but it's obvious that Scott's method has worked for him. It continues to work for him (and MANY others).



Paying to use a mailing list (which as you well know typically contains a high number of outdated addresses, mistargeted addresses, addresses that fall outside your desired demographic, etc.). Yup, I've used those "leased" mailing lists for businesses before (for instance, wholesale musical instrument sales), It was a very poor investment.



If it works for Scott, then it's obviously effective for him. For you to sit here and tell him he's doing it wrong is at the very least misleading.



He can target the recipients of his advertising far better than he could with a leased or purchased mailing list.



If it works for you, great. But it seems pretty obvious to me that Scott knows what he's doing and has profitted by it.
Click to expand...



Please stop!!! The marketing list does not go to apartments. You used what list?

You just don’t purchase a list from anybody.
 
Gee, the marketing list doesn't go to apartments? You must never have dealt with clients in New York, Boston, Los Angeles or any other city for that matter.



The mailing list we used (and this was about 8 years ago) came from (and this was 8 years ago so memory may be foggy), All Media if memory serves.



Marketing lists don't go to apartments? You better not tell that to a typical New York City business, they'll laugh you out of the state. In a large city, if you don't advertise with people that live in apartments, you're missing a very large number of people who have not only a huge amount of money, but very nice vehicles which they'd like to have detailed and such regularly.
 
ET Awful said:
Marketing lists don't go to apartments? You better not tell that to a typical New York City business, they'll laugh you out of the state. In a large city, if you don't advertise with people that live in apartments, you're missing a very large number of people who have not only a huge amount of money, but very nice vehicles which they'd like to have detailed and such regularly.
Click to expand...



I've picked up some very well to do clients who live at The Lofts in Los Colinas. :)
 
doged said:
Wow, Really in your Carrier??? I do 15,000 mailers in 6 weeks time frames. Are you starting to figure this out yet?
Click to expand...



I've figured out that currently by doing nothing, I am booked consistantly 7-10 days in advance and you are spending a lot of money on direct mailers.



Whatever works for you. I do what works for me.
 
Scottwax said:
I've picked up some very well to do clients who live at The Lofts in Los Colinas. :)
Click to expand...



That's kind of my point. If you take my NYC example, you have people with salaries in the high 6 figures that would rather rent than buy (makes a lot more sense in the city). These people drive a lot of very expensive vehicles (they also pay a hell of a lot of money to garage them in the city). It's not too hard to find apartments in Manhattan that go for over $5k a month.
 
doged said:
Wow, Really in your Carrier??? I do 15,000 mailers in 6 weeks time frames. Are you starting to figure this out yet?
Click to expand...



So you're the annoying one that feeds the junk mail machine. We can count on the likes of you to routinely clog up our mail with crap along with carpet cleaners, chimney sweeps and rain gutter protection systems.



I've done contract work with a large marketing and PR firm, and from what I've gathered after watching their operation, your methods are dime store at best.



Before you comment on how single operators should market their business, at the very least, take the time to proof read your responses for spelling and grammar. The glaring errors only make your "recommendations" even funnier.
 
Spilchy said:
I've done contract work with a large marketing and PR firm, and from what I've gathered after watching their operation, your methods are dime store at best. .
Click to expand...



Yes, it’s dime store!!! I’m speaking to people who are door knocking and putting crap on cars. What do you expect? Since you brought it up, please PM me with a reference name of this marketing firm you work with. Love to check your reference???
 
You must log in or register to reply here.
Back
Top