OPTI-NEWS: Opti-Coat 2.0 is no longer available to the public. OCP is now the only Opti-Coat.

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EVOlved said:
Scott can you post up pictures of the vehicle you have applied it to maybe do a review on the product?
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Subaru: 


 





 





 


E93 335:


 





 





 





 


My 2004 Accord, took these this morning, been about a week since I've washed it. 


 





 





 





 


As far as a review goes, very similar to OC 2.0 but even more forgiving application. Even on 95+ degree days, no issues applying it. Really not much harder than Opti-Seal-I'd say you have 2-3 minutes to find high spots on warm days like we've been having. Should be even easier to use when it cools off. Very slick right off the bat, more gloss and wetness than 2.0. And a month and a couple washes later, paint still feels like I just applied it. Sheds water very quickly, used it on my side and back glass (have Optimum Glass Coating on the windshield) and water flies off the glass too. 


 


Since I have it on my own car and the 335 belongs to my brother, I have two vehicles that I can monitor regularly to see how well Gloss-Coat holds up. 
 
Seems to me like the guys hurt most by this are the part time guys that won't be able to meet the minmum purchase requirement or those that work in smaller markets that might not be able to swing the higher cost
 
House Of Wax said:
Seems to me like the guys hurt most by this are the part time guys that won't be able to meet the minmum purchase requirement or those that work in smaller markets that might not be able to swing the higher cost
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Yes.
 
House Of Wax said:
Seems to me like the guys hurt most by this are the part time guys that won't be able to meet the minmum purchase requirement or those that work in smaller markets that might not be able to swing the higher cost
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Gloss-Coat might be their solution then, same longevity as most other coatings (2 years) and its easy to apply. Not sure how it compares price-wise to the others though. 
 
RaskyR1 said:
I wouldn't waste my time as it would only fall on deaf ears. I've made my decision and will no longer support Optimum in any way.
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Bingo, Chad. They didn't have the courtesy of informing us as installers ahead of time (at least other than a select few who also apparently were sworn to secrecy), so why give them any courtesy in return?


 


My current stock of product is now reserved exclusively for performing repairs as needed for existing customers, and once that is gone, I will have to offer to switch them over to other coatings (probably at a special discounted rate).
 
C. Charles Hahn said:
Bingo, Chad. They didn't have the courtesy of informing us as installers ahead of time (at least other than a select few who also apparently were sworn to secrecy), so why give them any courtesy in return?
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I knew of Gloss-Coat and a tweaked version of OC Pro, but had no idea there would be any price increase.


 


When testing a product, I don't like to mention it since what I have on hand might not be the finished version and I don't know when the product will actually be available. I've had my hands on some things from various manufacturers over the years that took several months from testing to market and some were never released. 
 
The cost increase of OCP is still not up to what some of the dealerships are charging for their 'special potion', so I think there will be even more increases.  The guys that love the price increase idea and want to add 'value' to the product, better keep that sales speech handy...I believe they will need it again.  
 
C. Charles Hahn said:
Bingo, Chad. They didn't have the courtesy of informing us as installers ahead of time (at least other than a select few who also apparently were sworn to secrecy), so why give them any courtesy in return?


 


My current stock of product is now reserved exclusively for performing repairs as needed for existing customers, and once that is gone, I will have to offer to switch them over to other coatings (probably at a special discounted rate).
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Yeah, the lack of notification is BS and you would think they would have learned that after the last 2 price increases.


 


Honestly, its really just the idea of raising the price for the 3rd time in just over two years that set me over the top. 300% this time around and I'm sorry, I'm not passing that added cost onto my clientele again just because they get a worthless piece of paper that says 5yr warranty. I've always only gotten 3 cars from 40cc, sometimes less, so 10cc size is not cutting it for me.


 


I had zero issue with minimum monthly product order, I do 4 cars a month and almost all are coating jobs. I also could care less about getting rid of OC 2.0, though I don't think it will stop the hacks from using the new product and just calling it Opti-Coat.


 


What blows me away is how many are just sitting back and taking these massive increases time and time again and acting like it's no big deal. What would happen if all our other products shot up 300% overnight, let alone 600% in a 2 years span?!? It would put us out of business because no sane person would pay the price we'd have to charge in order to cover our cost and make the same money we did before! Sit back and do nothing and they will continue to do it time and time again! Grow a sack people!!!


 


 


 


End Rant!
 
Scottwax said:
Gloss-Coat might be their solution then, same longevity as most other coatings (2 years) and its easy to apply. Not sure how it compares price-wise to the others though. 
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i agree with this.


i think a lot of people are getting butt hurt over a lot of things and forgetting the basics:


if the product isn't the best for the purpose and/or you can't make any money on that and/or you can't satisfy yourself or your customers, then i see valid reasons to switch to something else. if OPT has made those things unattainable for you personally or for your business/customers with these program changes, then it seems like an easy switch.


such drama, oh my goodness!

 


 


 
RaskyR1 said:
Yeah, the lack of notification is BS and you would think they would have learned that after the last 2 price increases.


 


Honestly, its really just the idea of raising the price for the 3rd time in just over two years that set me over the top. 300% this time around and I'm sorry, I'm not passing that added cost onto my clientele again just because they get a worthless piece of paper that says 5yr warranty. I've always only gotten 3 cars from 40cc, sometimes less, so 10cc size is not cutting it for me.


 


I had zero issue with minimum monthly product order, I do 4 cars a month and almost all are coating jobs. I also could care less about getting rid of OC 2.0, though I don't think it will stop the hacks from using the new product and just calling it Opti-Coat.


 


What blows me away is how many are just sitting back and taking these massive increases time and time again and acting like it's no big deal. What would happen if all our other products shot up 300% overnight, let alone 600% in a 2 years span?!? It would put us out of business because no sane person would pay the price we'd have to charge in order to cover our cost and make the same money we did before! Sit back and do nothing and they will continue to do it time and time again! Grow a sack people!!!


 


 


 


End Rant!
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regardless of where it came from...where is the value now? if it's overpriced NOW, then it's too expensive for you. that's totally understandable.


 


you have to look at it objectively that it might have been severely underpriced before, especially given the resources needed to make it. using the original Pro price you've mentioned for 40cc vs. the average cost to customer markup per car, like i said before, it's not exactly fair that the factory makes, say, $50 on something and then the person they are selling it to makes $1000+. it's all loose math, but regardless, it was skewed way out of wack. that is apparent if the numbers you are stating for cost and such are accurate. so it's not unreasonable to do a price increase in light of that on top of the production and R&D costs involved. so they did one. and they did one again. but does that make it 1. not the best product and 2. not worth it?


if it's too expensive for you now in light of where it's at price-wise, not where it came from, then it's too expensive! i get that.




 
 
Jared nobody makes 1K profit on the coating itself, you are not a pro detailer first off and second you are not in a objective side of the debate.


You cannot have price increases this sharp and sudden, in the economy it is defined as hyper-inflation....... Furthermore I predicted this would happen and no fewer than 10 guys can verify this.


The installers make the product viable not the other way around.......... quality guys with write ups etc....... Marketed this product and imo Dr G did not have in money towards this the individual services did. Opinion based upon knowing what you are speaking about would be helpful in you're case here.
 
builthatch said:
i agree with this.


i think a lot of people are getting butt hurt over a lot of things and forgetting the basics:


if the product isn't the best for the purpose and/or you can't make any money on that and/or you can't satisfy yourself or your customers, then i see valid reasons to switch to something else. if OPT has made those things unattainable for you personally or for your business/customers with these program changes, then it seems like an easy switch.


such drama, oh my goodness!

 


 


 



regardless of where it came from...where is the value now? if it's overpriced NOW, then it's too expensive for you. that's totally understandable.


 


you have to look at it objectively that it might have been severely underpriced before, especially given the resources needed to make it. using the original Pro price you've mentioned for 40cc vs. the average cost to customer markup per car, like i said before, it's not exactly fair that the factory makes, say, $50 on something and then the person they are selling it to makes $1000+. it's all loose math, but regardless, it was skewed way out of wack. that is apparent if the numbers you are stating for cost and such are accurate. so it's not unreasonable to do a price increase in light of that on top of the production and R&D costs involved. so they did one. and they did one again. but does that make it 1. not the best product and 2. not worth it?


if it's too expensive for you now in light of where it's at price-wise, not where it came from, then it's too expensive! i get that.



 
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As I've already commented over on AGO, they already used the excuse that Opti-Coat was under priced from launch as justification for the 45% price increase in 2012, so that song has been sung.


 


I refuse to keep having to jack up prices to my customers. These are not small price increases, this is 600% in a span of 2 years. MAYBE I SHOULD PUT IT IN BOLD SO IT SINKS IN, 600%!!! It's not too expensive for me and I'm sure I could get my customers to pay for the increase, but ethically, I won't. Integrity is more important to me than money.


 


And if you truly believe Opti-Coat is still superior, sorry, you are sadly mistaken! No doubt it's a great product that I still believe in 100% and I feel it excels in some ways, but overall, it's being outperformed by other coatings in more overall attributes. I've done my testing, have you? Until now I offered both OCP and Finest because I believed they each catered slightly better to different clientele based on how the vehicle was cared for, stored, and driven.
 
RaskyR1 said:
As I've already commented over on AGO, they already used the excuse that Opti-Coat was under priced from launch as justification for the 45% price increase in 2012, so that song has been sung.


 


I refuse to keep having to jack up prices to my customers. These are not small price increases, this is 600% in a span of 2 years. MAYBE I SHOULD PUT IT IN BOLD SO IT SINKS IN, 600%!!! It's not too expensive for me and I'm sure I could get my customers to pay for the increase, but ethically, I won't. Integrity is more important to me than money.


 


And if you truly believe Opti-Coat is still superior, sorry, you are sadly mistaken! No doubt it's a great product that I still believe in 100% and I feel it excels in some ways, but overall, it's being outperformed by other coatings in more overall attributes. I've done my testing, have you? Until now I offered both OCP and Finest because I believed they each catered slightly better to different clientele based on how the vehicle was cared for, stored, and driven.
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i didn't state my feelings on it vs.anything else. i was just saying that if you don't feel it's the best vs. performance vs. price vs. other items, then it's not for you because those are concrete reasons to get out of a product from a business standpoint. and i also asked if the price increase changes the efficacy. like i said, because it's X price now, does that mean it's not the best product (if you would have gone to it before at a different price.)


 


 
Auto Concierge said:
Jared nobody makes 1K profit on the coating itself, you are not a pro detailer first off and second you are not in a objective side of the debate.


You cannot have price increases this sharp and sudden, in the economy it is defined as hyper-inflation....... Furthermore I predicted this would happen and no fewer than 10 guys can verify this.


The installers make the product viable not the other way around.......... quality guys with write ups etc....... Marketed this product and imo Dr G did not have in money towards this the individual services did. Opinion based upon knowing what you are speaking about would be helpful in you're case here.
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i'm not a pro, that's true. but i'm just looking at it from a business perspective no matter who i know. either way, i think you misunderstood my post. let me clarify:


Chad stated an original cost of $100 for 40cc. let's say OPT makes $50 on that tube, i don't know, but that's a fair guess - a 100% markup. anyway, the detailer can turn around and do four cars with it (ok, some do three, some do six...whatever) turning that $25 material cost per vehicle (on average) to something around 10-20X cost ON TOP OF the cost for the correction and prep necessary for the coating. so the detailer was making, percentage wise, JUST ON THE COATING ITSELF, many more multiples than the manufacturer. in my scenario above, manufacturer creates it, R&D/tests it, markets it, packages it...ships it. everything...and makes 100%. detailer installs it and makes (again, just on the coating) 1000% percent. that's a massive skew that imo isn't sustainable and explains why such an increase MIGHT HAVE taken place originally and might have taken place again.


again, i'm just addressing what you said about making $1000.


i'm no pro detailer, but i am a business man and understand numbers. that's all i'm laying out here to be considered. i urge people, in a general sense, to separate undue emotion from business decisions.




 
 
This is not a reply to get the last word, you're numbers are skewed because you think you understand how it works and I am declaring you do not.


The reason I predicted this situation because I do UNDERSTAND the motives........ this was ill advised plain and simple in it's scope and execution, in addition the "Unseen factors" you are not aware of because you do not know "Who's who in the zoo" ....... no installers = No product growth and diminished sales in the market, their competitors will imo seize this opportunity and leverage this to the hilt.


You can have a PHD but also be "Me not know" in the common sense dept, perception on this is huge and cannot be disregarded......... my 2$ plus some more as it is "In my opinion of course".
 
I'm going to use the product I have left then phase our the OCP line. I'm a full timer in a small market and don't sell a ton of coatings.


 


I've voiced my dislike of this move on the AG forum and have already been solicited by a couple of coating companies to carry their lines.


 


Will this be the best move for OPT in the long run? Maybe. Is it going to hurt them and help their competitors in the short term? You betcha.


 


I'm in a small market, and the $395 price tag formerly on the coating itself was a HARD sell in my area. At $495 there is no way I can try to push this while at the same time pledging $$$$ a year to OPT.


 


Love the company, love the products, very disappointed with this decision. Going to be shifting more of my product usage back to 3D/HD. If only HD had a 2+ year coating in the works...
 
Gentlemen,


 


Recently, I was telling two co-workers of mine about Opti Coat Pro.  Beginning of this year, I had secured some quotes from a local well-know detailer in my area with regards to O.C.


 


My two co-workers where going to contact this person for pricing.  With that said, can anyone share with me what the price increase for the Opti Coat Pro application, with and without warranty pricing, as a stand alone w/o any other correction or deconing?


 


I just spoke with my one co-worker and informed him that the Pro detailer offers other coatings and to inquire but I'm just trying to do some homework for him to see what the increase is.


 


If you feel more comfortable you can PM me.


 


Thank you,


 


Steve
 
There is no long any non warrantied OC. Everything comes with a 5 year warranty if the car is less than 5 years old. The MINIMUM pricing for an OCP installation is $495.


 


I'm not sharing any state secrets either considering this has been plastered on the AG forums for several days now. (no disrespect to you, just acknowledging anyone thinking my sharing this is wrongdoing)
 
builthatch said:
i didn't state my feelings on it vs.anything else. i was just saying that if you don't feel it's the best vs. performance vs. price vs. other items, then it's not for you because those are concrete reasons to get out of a product from a business standpoint. and i also asked if the price increase changes the efficacy. like i said, because it's X price now, does that mean it's not the best product (if you would have gone to it before at a different price.)


 


 


 






 
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Gotcha. I do not feel it's the best all around anymore, but it is exceptional in some ways, and it offered what I felt was a better option to a certain clientele. I was actually pretty torn on whether or not to keep it after the announcement, and I even took the day to think about it. I will also add that IMO it's not as good as it was back in 2010 (many will agree), though application is easier, faster, and the Primer Polish is nice.


 


At the end of the day I would have to raise my current application pricing at least $100 to make up for the increased cost. I say "at least" because 10cc will rarely do a whole car with wheels for me and it's only being sold in 10cc now....though rumors have mentioned larger packs, albeit at a higher cost.


 


At the end of the day I simply do not agree with yet another massive price increase and I will not subject my clients to that, yet again. It's now to the point where the price is no longer worth the performance IMO given the other quality options available.
 
Someone brought up wishing HD/3D would release a coating, Tunch has the moxie and resources to do this.........in light of recent hit correction products this would shake things up no doubt about that.
 
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