OPTI-NEWS: Opti-Coat 2.0 is no longer available to the public. OCP is now the only Opti-Coat.

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<span style="font-family:'comic sans ms', cursive;">Bob, again, no need to rip everybody's face off... Maybe a switch to decaf.  that's WJWD
 
Detailed Designs Auto Spa said:
They aren't concerned with 15+ years right now. They are concerned with 6+ years. There's a hole in the argument that they are worried about the 1% of people who keep their cars 15+ years....and it's a 10 year gap.
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I think its more that they feel (I'm guessing) that 5 years is a reasonable time frame to be on the hook for a product the company itself doesn't actually apply and has no control over its care. Based on my experience and a couple vehicles just about at the 5 year point with Opti-Guard (original name of OC Pro), it will last more than 5 years. 
 
Scottwax said:
I think its more that they feel (I'm guessing) that 5 years is a reasonable time frame to be on the hook for a product the company itself doesn't actually apply and has no control over its care. Based on my experience and a couple vehicles just about at the 5 year point with Opti-Guard (original name of OC Pro), it will last more than 5 years. 
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I agree with you and have been selling it as a product that lasts a few years and not forever as it had been advertised for years. But that's not how the product was marketed for years by OPT. 


Let your yes mean yes, ya know? Lots of people have purchased OC/P as a lifetime product and now the rug is somewhat pulled out from under them. We've been informing our clients from day one that it is not a true lifetime product though and we don't have to explain or backpedal on what has been sold to them despite the marketing hype. 


While Bob is quite forward, I appreciate his skepticism. We try to follow a similar approach to business and marketing. The ability to read between the lines is important.
 
Earl funny I do not drink coffee.................. lol, the point was these types would not be able to look me in the eye truly and continue with their conduct as I know the deal. As for ripping a face off those that know me really do know I can(And have in the past) so it was not a implied physical intimidation as fighting with little boys does not get me going as I am in the heavyweight weight class.


 


I am always amazed at how many when faced with clear shady conduct not only apologize for it but encourage it, there are nor grey areas in truth.....................there is truth and not relative truth so decide within yourself where you stand as I know where I do.
 
Bob are you questioning Dr. Ghodoussi's integrity? It appears as if you are but I don't want to guess. If not, please clarify what it is you are saying because that is how it appears.


Also, if anyone is confused by the semantics re: the term "permanent", here is what Chris Thomas said the other day about the subject:

The understanding of the word permanent here is referring to the bond formed when the product is applied to properly prepped surfaces. Permanent here means that the product will not delaminate nor "wear" away over time. It does not need to be reapplied unless you remove it by mechanical abrasion. So to sum up, we use the term permanent but not the word indestructible. It's just semantics, not hype. Lots of words have different meanings in different contexts. When selling anything, you need to believe what you're saying, so I understand why you don't want to overpromise. Maybe you can just say never need to wax again unless you compound. That's breaking it down to a consumers level anyway. Sometimes we get too technical for clients because we know the lingo and love the business.


Also, Chad, have you or any of your colleagues addressed your issues with the line directly with Dr. Ghodoussi, particularly after this latest announcement?
 
Detailed Designs Auto Spa said:
I agree with you and have been selling it as a product that lasts a few years and not forever as it had been advertised for years. But that's not how the product was marketed for years by OPT. 


Let your yes mean yes, ya know? Lots of people have purchased OC/P as a lifetime product and now the rug is somewhat pulled out from under them. We've been informing our clients from day one that it is not a true lifetime product though and we don't have to explain or backpedal on what has been sold to them despite the marketing hype. 


While Bob is quite forward, I appreciate his skepticism. We try to follow a similar approach to business and marketing. The ability to read between the lines is important.
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What I've told customers is that with proper care, OC Pro should last the useful life of their paint. And Optimum has said they will honor the "lifetime" applications for those who've already purchased them. 
 
The semantics are not semantics anymore. It is a product that carries a 5-year warranty whereas it used to be offered with a lifetime warranty. Sure, it can last longer than 5 years with proper care(like anything can). But it's making more of the word permanent than it really is to say it is a permanent solution but the manufacturer doesn't stand behind 'permanent'.


 


From day one, it, like other coatings, should be marketed as longterm wear and tear coatings/solutions. By saying permanent but not meaning permanent in terms readily understood without an education on the vernacular of the word 'permanent', it leaves way too much room for people to be misinformed.


 


Don't confuse my debating how the product has been marketed with me thinking it is not a fine product. We are just talking about how people sell it.
 
builthatch said:
Also, Chad, have you or any of your colleagues addressed your issues with the line directly with Dr. Ghodoussi, particularly after this latest announcement?
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I wouldn't waste my time as it would only fall on deaf ears. I've made my decision and will no longer support Optimum in any way.
 
Chad,


I just posed a question to you on another site. I didn't see this but it does answer my question.


Thanks,

Steve
 
fdresq4 said:
Chad,


I just posed a question to you on another site. I didn't see this but it does answer my question.


Thanks,

Steve
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LOL. I just replied to it. Please check it out though as I did add something more to it than here.
 
Just got this in my email:


 
<blockquote>OPTIMUM LABOR DAY SPECIAL</blockquote>


FROM NOW UNTIL LABOR DAY (<span><span>SEPTEMBER 1), OPTIMUM IS OFFERING THE OPTI-COAT WARRANTY PACKAGE FOR $$$ – SAVE $$.  ORDER DIRECTLY OR ONLINE AT OPTI-COAT.NET.


THIS SHOULD HELP THOSE WHO HAD PROJECTS LINED UP PRIOR TO THE ANNOUNCEMENT DISCONTINUING THE 40 ML SIZE.



THE OPTIMUM TEAM
 
I understand them covering themselves with the warranty claims, but to discontinue 2.0 altogether with another similar product and around the same cost with such a small amount of product (10oz) seems impractical. I definitely see pro detailers and diy's looking elsewhere (CarPro as previously mentioned).


Oh well, to each their own. I know I am looking elsewhere.
 
52split said:
I understand them covering themselves with the warranty claims, but to discontinue 2.0 altogether with another similar product and around the same cost with such a small amount of product (10oz) seems impractical. I definitely see pro detailers and diy's looking elsewhere (CarPro as previously mentioned).


Oh well, to each their own. I know I am looking elsewhere.
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Gloss-Coat is being touted as a superior product vs. 2.0 in many ways. more gloss, more slickness, easier application.


10 cc is enough to do two cars...but more likely one since everyone tends to overapply. though i don't know...maybe 10 cc will go longer with the new item than it did with 2.0. that is yet to be determined.


either way, $50-$60 dollars for one car, wheels and all? seems fair to me, esp since it has the durability claims that match CQF's warranty of two years, which is a pro-only product.


a lot of noise about nothing imo.
 
Auto Concierge said:
Built hatch aka Jared, nice try.............
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nice try? what does that mean? you know who i am, that's fine. a lot of people on the forums know who i am. my question still stands though.


it appears you are trashing the guy and i disagree with that wholeheartedly. in my experiences he has been a true gentleman with the best intentions.


i am bothered by what you said but that is why i asked you because if i am taking your posts wrong, please clear that up. no big deal.


 
 
My question is...

What is going to happen to all the O.C. 2.0 that the various distibutors had?

Will Optimum use in a formula or dispose of it?

It would seem like a waste of a good product so I would tend to think it would be used in something else..
 
I believe that Optimum waited until all 2.0 supplies had been depleted before bringing out Gloss-Coat. And it definitely is an upgraded product in terms of looks, slickness and ease of use. 
 
Thanks Scott. I feel better knowing you used it and speak positive of it.

I can remeber when fire helmets switched to a different design and material...sure glad the internet wasn't around for that...LOL
 
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