OPTI-NEWS: Opti-Coat 2.0 is no longer available to the public. OCP is now the only Opti-Coat.

Status
Not open for further replies.
I don't post here or any forum much anymore,,,,heck I don't even read them. Why? I have a business to run, employees to take care of and hopefully make it into a wonderful business that I and my business partner can "RETIRE" on!


 


I am so fricken fed up with lil whining detailing bitches......we always get some asshat come in our shop trying to tell us how to "detail" because they just spent 6 hours in their moms basement reading the detailing forums.


 


Asshat: "You obviously use the 2 bucket method right?"


Us: "No, that would mean an extra cost of water, buckets and time, hence an increase in cost to you"


 


Asshat: "You obviously use a new microfiber towel for each car right?"


Us: "No, again that would mean an increase in cost to the customer. You're already bitching at a paint correction cost of $400"


 


Asshat: "Well I read on the internet......(insert your favorite story here)"


Us: Why not get off the computer, open up a shop, buy insurance, buy materials, deal with a horrible employee base, pay taxes all while trying to save for retirement then come and talk to me about what wax, towel, sponge and buffer is best!"


 


Why does ANYONE start up and seek to run a business?? To make MONEY!. Not to lose money.


 


Here is a typical call for Opti-coat we get many times. "Yea how much to apply Opti-Coat?" ..."Well if we just apply the coating with no paint correction we charge $399.00"..."Wow, thats pricey. There is a guy on my street that will apply it for $125.00!"


 


So like many industries, schmucks come along and whore out the price. So what does that do for the legit business owner trying to create and improve his or her skill and craft? It puts them out of business because the schmuck doesn't have any overhead nor does he or she have any long term plans. They just want to take pics and post them on detailing forums. Hence my call to Dr. G about getting rid of OptiCoat 2.0. It's a smart business move.


 


This has eliminated anyone from undercutting our business. The structure is that we can now set a price for Opti-Coat, no matter where you are, the pricing will be uniform. This is good for those using OC Pro as you will not have to hassle with price shoppers.


 


Also, if you think that Opti-Coat is just for applying it to a car here and there......then you're not looking at the larger picture of where this is heading, where it's been planned on heading from the start. This is just the ground floor. My business partner and I are hanging in for the long haul and nothing is worth having if there was never a struggle to get it. There is a whole program being set in place, and that's all I will say on that for now.


 


Lastly, if you don't want to use Opti-Coat Pro, don't care to offer it but want to use or promote something else, that's fine. More power to you and your endeavors. If that be the case then just do it....get off your damn soap box bitching about Opti-Coat and Optimum and move on.


 


Anthony


 


 
 
Exactly... or they can voice their opinion in a professional way among their contemporaries and get feedback from others as they attempt to make a choice. 


 


Not everyone has made their choice. Some guys like to bounce ideas and opinions off one another. Other than a minor personal verbal scuffle between a few members that had more to do with not caring for each other than a coating, I have not seen anyone lose their mind over OCP/OC2.0 in this thread. I completely agree with you Anthony in that 2.0 was bad for the professionals who takes pride in their work. I love that the product is off the market. But I am not seeing anyone ranting and raving.


 


Optimum rolled the changes out in a bad way that had a serious impact on their loyal installers. Fortunately, they are taking steps to right the ship. But the concerns installers had were real and worth giving consideration to. I don't think they should be chastised for voicing their concerns in a professional way.
 
JuneBug said:
Bob, I completely agree with you on the mindset of a lot of folks that get the permanent coating. 
Click to expand...


 


That's why I try to find out how someone will actually care for their car before I make any recommendations not only about sealants vs coatings but how much correction would benefit them the most. 
 
Honestly Scott, I have sweated my gentleman bits off correcting and polishing some poor neglected vehicle and talked to the owner about keeping it looking good being cheaper and better on the paint. Then never get a call for maintenance washes, and later see them back in crappy shape again.

In these cases, I wish there was a filler, not a coating, but a filler that would fill in and harden up like cement. Either that or these people need to have the Line-X or Rhino Liner sprayed on their car from the start.

You can't fix stupid - and you can't change bad habits of customers.


I hope this post made sense, I was watching Allison Victoria's ... er, building skills, yeah, that's it. And trying to type on an IPhone
 
I don't know why people that don't bother to take care of their vehicle bother spending the money getting them detailed in the first place
 
Anthony Orosco said:
I don't post here or any forum much anymore,,,,heck I don't even read them. Why? I have a business to run, employees to take care of and hopefully make it into a wonderful business that I and my business partner can "RETIRE" on!



I am so fricken fed up with lil whining detailing bitches......we always get some asshat come in our shop trying to tell us how to "detail" because they just spent 6 hours in their moms basement reading the detailing forums.



Asshat: "You obviously use the 2 bucket method right?"

Us: "No, that would mean an extra cost of water, buckets and time, hence an increase in cost to you"



Asshat: "You obviously use a new microfiber towel for each car right?"

Us: "No, again that would mean an increase in cost to the customer. You're already bitching at a paint correction cost of $400"



Asshat: "Well I read on the internet......(insert your favorite story here)"

Us: Why not get off the computer, open up a shop, buy insurance, buy materials, deal with a horrible employee base, pay taxes all while trying to save for retirement then come and talk to me about what wax, towel, sponge and buffer is best!"



Why does ANYONE start up and seek to run a business?? To make MONEY!. Not to lose money.



Here is a typical call for Opti-coat we get many times. "Yea how much to apply Opti-Coat?" ..."Well if we just apply the coating with no paint correction we charge $399.00"..."Wow, thats pricey. There is a guy on my street that will apply it for $125.00!"



So like many industries, schmucks come along and whore out the price. So what does that do for the legit business owner trying to create and improve his or her skill and craft? It puts them out of business because the schmuck doesn't have any overhead nor does he or she have any long term plans. They just want to take pics and post them on detailing forums. Hence my call to Dr. G about getting rid of OptiCoat 2.0. It's a smart business move.



This has eliminated anyone from undercutting our business. The structure is that we can now set a price for Opti-Coat, no matter where you are, the pricing will be uniform. This is good for those using OC Pro as you will not have to hassle with price shoppers.



Also, if you think that Opti-Coat is just for applying it to a car here and there......then you're not looking at the larger picture of where this is heading, where it's been planned on heading from the start. This is just the ground floor. My business partner and I are hanging in for the long haul and nothing is worth having if there was never a struggle to get it. There is a whole program being set in place, and that's all I will say on that for now.



Lastly, if you don't want to use Opti-Coat Pro, don't care to offer it but want to use or promote something else, that's fine. More power to you and your endeavors. If that be the case then just do it....get off your damn soap box bitching about Opti-Coat and Optimum and move on.



Anthony
Click to expand...


Didn't you just hop on a soap box???



Forums are meant for discussion. Frankly it's great to see this discussion wake the forum up. It's been in a bit of a slumber.



Lastly I wonder why anyone thinks a minor rename is going to prevent hacks from calling the new product Opticoat and undercutting authorized dealers.
 
Dan said:
Didn't you just hop on a soap box???



Forums are meant for discussion. Frankly it's great to see this discussion wake the forum up. It's been in a bit of a slumber.



Lastly I wonder why anyone thinks a minor rename is going to prevent hacks from calling the new product Opticoat and undercutting authorized dealers.
Click to expand...
This has been my thought as well. Hacks are gonna be hacks no matter what you call it
 
Detailed Designs Auto Spa said:
Exactly... or they can voice their opinion in a professional way among their contemporaries and get feedback from others as they attempt to make a choice. 


 


Not everyone has made their choice. Some guys like to bounce ideas and opinions off one another. Other than a minor personal verbal scuffle between a few members that had more to do with not caring for each other than a coating, I have not seen anyone lose their mind over OCP/OC2.0 in this thread. I completely agree with you Anthony in that 2.0 was bad for the professionals who takes pride in their work. I love that the product is off the market. But I am not seeing anyone ranting and raving.


 


Optimum rolled the changes out in a bad way that had a serious impact on their loyal installers. Fortunately, they are taking steps to right the ship. But the concerns installers had were real and worth giving consideration to. I don't think they should be chastised for voicing their concerns in a professional way.
Click to expand...


Yes, and Optimum has taken steps to correct and enhance the "official" users of Opti-Coat system. This is what makes them a great company and why I have personally stuck with them. If I have a concern I know that Dr. G will talk directly with me (or anyone) and hear their concerns, praise AND complaints.


 


Anthony
 
Dan said:
Didn't you just hop on a soap box???


Forums are meant for discussion. Frankly it's great to see this discussion wake the forum up. It's been in a bit of a slumber.


Lastly I wonder why anyone thinks a minor rename is going to prevent hacks from calling the new product Opticoat and undercutting authorized dealers.
Click to expand...


 


 


 


I'll try to explain. I know of a window tinter who bought several boxes of 3M window film. He installed the film on the glass of home owners. He then keeps the boxes and buys an inferior window film and shows up at your house with a 3M box but inside is the cheap inferior window film. The home owner sees the box and believes he or she is getting a well known and respected brand name. Little do they know that 3M imprints their logo on their film and is wiped off later with IPA. They were given a warranty card but it was useless. The film he installed was an OK tint but it was not what the customer thought they were getting and paying for. Understand?


 


So we had the same issue with the 2.0 version and the Pro version. People installing or applying 2.0. charging a Pro price and claiming it was the Pro version. How do we remedy that? Well we change the name of the 2.0, "opti-coat" no longer being associated with that at all. We then make it so ONLY those vetted by Optimum can apply Opti-Coat Pro (OCP). In Texas no one applies OCP unless they come to us for 1) Training on application and 2) We allow them to apply it.


 


So how would you feel paying for the Pro version when you really got the lesser version? The home owner comes to this realization about a year down the road -


 


"Hey, this 3M window film is horrible! It's delaminating and turning an odd color. I've been ripped off!"


 


The car owner -


 


"Hey this Opti-Coat is suppossed to last 5 years and after a year it's no longer there, what the hell?! This Opti-Coat stuff sucks. I am going on the forums and tell everyone it's no good, I was even told it had a warranty!"


 


If you were Dr. G, one who takes great pride and is very protective of all the products he develops, would you just allow that to go on or do something to correct it?


 


If someone in area "A" says they are applying OCP and they have not been vetted by Optimum, as in produce proof of being a certified installer then they are not using OCP. Also, the installer of area "A" will be the ONLY installer of that area and they will have the great benefit of the Opti-Coat system in total. Remember, this is not just for a car here and there but rather it will be a system of products and if all goes as planned from the very start, those on board now will be very happy detailers.


 


Years ago another thread I started went ballistic because I stated that my business partner and I went out to a home and applied OCP to a white BMW M3. In one hour we had it applied and made $300. Now the smart people on this board saw the potential, others slammed and mocked me because no way anything can last more than a year tops. My whole point in all this is how to make more money with less work, afterall it's a business. It's all about profit margin and if you're not making a profit you're not gonna be in business long.


 


Lastly, OCP is a wonderful product, one that I am very proud of also and it flat out works. Now if it's applied to a vehicle and that vehicle never gets any care afterwards, as in it never gets a wash or detailed then the OCP durability will suffer. That would also be a failure on the installers part as they are not seeking the customers best interest. An OCP installer should educate their clients on what OCP is and is not. They should also tell the client that OCP will perform its best on a vehicle that is maintained. As in bring it into my shop on a regular basis so we can keep the well maintained look and also check on how the OCP is performing. Maybe while they are in they need something else done, like headlight correction, they got a stain on the carpet, they need tint, PDR or whatever....it's a great chance to upsell.


 


Anthony
 
And as regular guy, not a detailer, not a weekend warrior, not even a forum reader, wouldn't this sound just like the car dealer paint protection up sale? And don't most folks know that dealers do this for extra profit. Hell, I had a buddy that use to do pin stripes and stuff for several dealers, he got fifty bucks a car, dealer charged 300. So what I am getting at, is in my opinion, this whole coating thing has been going on for a long time, and with more people using goggle before buying, it starts coming back to price. Look at Autogeek, they are on several car shows on TV and anybody looking to do more than shop for wax at Wal Mart will surely look at AG and well looky here Martha, they sell those new fangled coatings and it ain't but ... bucks.

I understand Optimums business and concerns, but personally if detailed for a living, I wouldn't use them. Too pricy and there are many other options. If I did go full time, the first thing would buy is a serious hot water carpet extractor. People spend a lot more time in their car than looking at paint. I have plenty of people ask, do you shampoo carpets and seats, I have never had a single one ask me about a coating.


Just speaking for myself, I realize my opinion carries the weight of a fart in a tornado, but I do try to speak for the typical unwashed masses with unwashed cars.
 
JuneBug said:
And as regular guy, not a detailer, not a weekend warrior, not even a forum reader, wouldn't this sound just like the car dealer paint protection up sale? And don't most folks know that dealers do this for extra profit. Hell, I had a buddy that use to do pin stripes and stuff for several dealers, he got fifty bucks a car, dealer charged 300. So what I am getting at, is in my opinion, this whole coating thing has been going on for a long time, and with more people using goggle before buying, it starts coming back to price. Look at Autogeek, they are on several car shows on TV and anybody looking to do more than shop for wax at Wal Mart will surely look at AG and well looky here Martha, they sell those new fangled coatings and it ain't but ... bucks.

I understand Optimums business and concerns, but personally if detailed for a living, I wouldn't use them. Too pricy and there are many other options. If I did go full time, the first thing would buy is a serious hot water carpet extractor. People spend a lot more time in their car than looking at paint. I have plenty of people ask, do you shampoo carpets and seats, I have never had a single one ask me about a coating.


Just speaking for myself, I realize my opinion carries the weight of a fart in a tornado, but I do try to speak for the typical unwashed masses with unwashed cars.
Click to expand...


 Just the other side of the coin for us. We get inquiries about Opti-Coat on a daily basis. We do at least 4 coatings in a 6 day period on average.


 


So you would buy a hot water extractor? That's a great start and you have the right idea but a hot water extractor, at least a good one, is not cheap. It may run you $600 or so. You should then know your chemicals, what types of stains you're dealing with and materials they are on. So you have your protein stains, tannin stains and then the ever challenging red dye! You know your craft. Then some pinhead with a wet/dry vac and a can of Woolite comes in your area and undercuts you by $50. He is doing interiors for $15.....after school of course. He takes business from you AND when the people are upset with the work of this "detailer" it gives them a bad tatse for ALL detailers. I have a disdain for hacks because we see their results all the time....and in one sense perhaps they provide us with work, but bottom line is one goes to a qualified surgeon and not some guy who is the street champion fish gutter.


 


With Optimum, we are gearing up for volume...not just a few cars here and there. It will be made more clear, about these changes, down the road.


 


Anthony
 
Earl E Byrd said:
Doc G... won't be answering any more questions..... But he sent in 'POTTY MOUTH' Anthony ... Did you throw Jesus under the bus? :o
Click to expand...


 


Nope, The Lord is good and well. Are you a business owner? If not then you may not understand the crap one has to deal with one a daily basis. I mean just the fricken phone calls I get from people wanting to sell me crap takes up about a hour or more. Sometimes I find myself polishing the same fender or hood for hours because of all the interuptions. Then we get the price shoppers, the solicitors and so on. It's very taxing and irritating. If you do run a business then you understand my gripe.


 


Hence I read thru all this stuff and just got frustrated with the drama over all this when it's all very simple.


 


Use OCP if you desire so and qualify.


 


Use Gloss Coat if you are a Pro or non-pro and so desire.


 


Use something else if you feel OCP or Gloss Coat is not for you.


 


End of story, no drama.


 


Anthony


 


 


By the way.....Dr. G never sent me here. I am not the one to answer technical questions such as the ones being asked. I most likely won't be posting again as this is the reason why I left the forums in the first place....and somehow got sucked right back in it.
 
Anthony Orosco said:
Nope, The Lord is good and well. Are you a business owner? If not then you may not understand the crap one has to deal with one a daily basis. I mean just the fricken phone calls I get from people wanting to sell me crap takes up about a hour or more. Sometimes I find myself polishing the same fender or hood for hours because of all the interuptions. Then we get the price shoppers, the solicitors and so on. It's very taxing and irritating. If you do run a business then you understand my gripe.



Hence I read thru all this stuff and just got frustrated with the drama over all this when it's all very simple.



Use OCP if you desire so and qualify.



Use Gloss Coat if you are a Pro or non-pro and so desire.



Use something else if you feel OCP or Gloss Coat is not for you.



End of story, no drama.



Anthony





By the way.....Dr. G never sent me here. I am not the one to answer technical questions such as the ones being asked. I most likely won't be posting again as this is the reason why I left the forums in the first place....and somehow got sucked right back in it.
Click to expand...


Anthony, you'd feel a lot less frustrated if you realized you don't get the last word on any forum. It's all 100% opinion. Quite a bit of wisdom of you have the power to step back and read between the lines.
 
Anthony,


Thanks for your point of view. It would be a shame if you stopped posting since I may learn something from you. Besides your avitar pic reminds me of my colllege teams mascot...especially at the end of the Iron Bowl last year...LOL!
 
Dan said:
Anthony, you'd feel a lot less frustrated if you realized you don't get the last word on any forum. It's all 100% opinion. Quite a bit of wisdom of you have the power to step back and read between the lines.
Click to expand...


I'm not frustrated because of forums, in fact I never read them anymore.....cept for the last day. I already noted that everyone has opinions yet if you don't care for something then don't use it.


 


I don't care for many products but I don't go around looking for opportunities to bad mouth them either.


 


Take care,


Anthony
 
fdresq4 said:
Anthony,


Thanks for your point of view. It would be a shame if you stopped posting since I may learn something from you. Besides your avitar pic reminds me of my colllege teams mascot...especially at the end of the Iron Bowl last year...LOL!
Click to expand...


Hello and thank you...I appreciate those words. These forums can be a great place because I belileve their intention was for a sharing of ideas, techniques and general reviewing of products. It was one mans love for all things shiny to be shared among others. There are also a lot about these forums that just get drug thru the mud. Like how many times can one answer....."What wax is best on silver for the pop?"


 


"Pop" is subjective, as in my "pop" may differ from your version or vision of "pop" yet the battles go on and on over which product serves up the best. Then flame wars....then the thread gets shutdown, blah blah blah. I know I am not the only one who left the forums because of this. I check in from time to time but rarely post.


 


Instead I hope to open a training center where we will train people who want to do this as a career, that's where I will be sharing what I know, it's more one on one and personal.


 


Take care,


Anthony
 
JuneBug said:
if detailed for a living, I wouldn't use them. Too pricy and there are many other options. 
Click to expand...


 


You'd be surprised how many people on regular car forums (especially Tesla forums) know about Opti-Coat and want it on their cars. All three of my Yelp reviews are Opti-Coat Pro customers who wrote the reviews after I detailed and coated their cars. One even posted his own pictures in the review. Honestly, if you are a pro, you'd be nuts to not have a coating option, and if Opti-Coat Pro is too expensive, you can do Gloss Coat, which at 2 years of protection, is equal to most of the other coatings available. Or you can use a competitor's coating, doesn't matter as long as you have it as an option and are proficient in its use. 
 
Status
Not open for further replies.
Back
Top