Dr G posted this on Autogeek. Happened to see it just now.
<blockquote class="ipsBlockquote">
<span style="color:rgb(0,0,0);font-family:verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif;font-size:13px;">There has been a great deal of speculations over why Optimum Opti-Coat 2.0 has been replaced with Gloss-Coat and except for the comments from “builthatch� (my apologies since I did not know your name) and Thomas Dekany, nearly all the rest have been completely off the mark. As many have pointed out we are not a marketing company but a manufacturing one and as such our focus is on developing new products and improving the existing ones. In 2011, in response to many requests from a large number of non-professional customers, we developed Opti-Coat 2.0 with similar properties to Opti-Coat Pro but much easier application requirements.
<span style="color:rgb(0,0,0);font-family:verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif;font-size:13px;">Nearly every product that we manufacture, goes through an upgrade every 2-3 years. Opti-Coat 2.0 was no exception and during the past several months it was reformulated to add several attributes that our customers had requested over time. These attributes included slickness, gloss, easier application, ability to add additional layers, adding wax or sealant on top, etc.
<span style="color:rgb(0,0,0);font-family:verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif;font-size:13px;">As the project was nearing the end, there were an increasing number of consumers who were contacting Optimum that had Opti-Coat 2.0 applied to their cars and had the wrong understanding that it was the pro product or a newer version of Opti-Coat Pro. Some consumers were even under the impression that there is a warranty for their car in our data base! In order to put a stop to these deceptive practices and eliminate the confusion for consumers, we decided to release the new formula under a new name that eliminates any further confusion with Opti-Coat Pro. Additionally, as part of the changes to our program, from now on all Opti-Coat Pro applications come with a 5 year warranty to further avoid any confusion or miscommunication to the consumers by using any other product instead.
<span style="color:rgb(0,0,0);font-family:verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif;font-size:13px;">While I have posted these comments, please do not pose any questions or ask for additional responses since I will not be going into any more detail and will not be adding any more comments. One last item that needs to be addressed is in regards to the term “Permanent� Coating. In the paint industry you have temporary coatings such as waxes, sealants, nano-sealants/nano-coatings which will wear off over time from normal washing or just being exposed to the elements. These temporary coatings will diminish over time and need to be reapplied or require boosters. On the other hand, “Permanent� Coatings will not diminish over time and there is no change in film thickness from being exposed to the elements or regular washing. “Permanent� Coatings therefore do not require reapplication or boosters. However, you can remove “Permanent� Coatings with sanding and polishing. The OEM clearcoat paint is considered “permanent� by these definitions and so is Opti-Coat. </blockquote>