Opinions on my new logo please!

B

benpocock

New member
I decided to take the plunge a while ago and start a detailing business instead of just doing it for friends/family etc and have been developing my logo for some time now. I wanted something that was different to every other logo out there (i.e. a line of text with some effects added) and also something that embodied cars/vehicles (i.e. was relevant to what I was working on).



And this is what we came up with. The circle relates to the wheel, the "slats" can be side vents etc (a la M3) and the logo as a whole could be the emblem you get on the front/rear of cars etc. The company name simply came from wanting to tell people what I did without having to add a strap line, and also wanting to distinguish me from "valeters". In the UK anybody who "cleans" cars gets labelled a valeter, but I wanted to be separated from the $5 swirl-o-rama hand wash places etc.



Opinions? And please say what you think, I'm always open to criticism (so long as it's positive!).



553Auto_Details_Logos_14.JPG




Ben
 
I like it ,very sharp looking . The color combo is bright and stylish. I wouldn't change a thing . Good luck in your new venture.





:buffing:

Regards

Jerry
 
To me, it's unbalanced and confusing. The angles aren't consistent or complimentary, throwing the eye off. The 'vent' ends are one angle and the wording at another (with a slight italic thrown in), and it confuses the eye, especially with the addition of the circle. It's like art. One painting might be pleasing to the eye, and another might provoke it. For a logo, you want pleasing.



One cardinal rule of logos is that your name is horizontal. Look at the larger companies that spend hundreds of thousands of dollars in advertising and logo design-very few of them do anything but a horizontal name. Why? Research shows that the in the milli-second you have to get someone's attention, horizontal works best and is most pleasing.



If I was reworking this logo, I would simply swing the name up horizontal (might have to reduce the size of the vents), and then italicize the words to match the angle on the vents, starting and ending the 'A' and the 'S' with the ends of the vents (i.e. the slope of the 'A' would correspond the the slope of the vent').



I like the overall elements, but I think they could be tweaked to be more effective.



My .02...
 
kgb said:
I like it but I would change the slope of the text or the slope of the lines to match eachother.
Click to expand...



We did try that but it put the text at far too steep an angle.



kompressornsc - I hear what you're saying, but we really couldn't "get" anything with horizontal text. And whilst horizontal might work best, this should also be eye catching for different reasons...



Ben
 
I would change the font to a color instead of grey, maybe a red with a white stroke. the grey is kinda of dead looking.
 
I think it looks eye catching but the differences in slat angle and text angle do make it look uneasy. I would alter the slat angle ends slightly. Do UK people understand the term detail as opposed to valet enough?



Rich
 
I think it looks great. Before reading your post, the impression I obtained from your logo was exactly the same as your ideas behind it's actual design - however, it gives me a feeling of having an American theme to it rather than European - not that this necessarily is a bad thing!
 
Richt said:
Do UK people understand the term detail as opposed to valet enough?
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They soon will do when I've finished educating them! The problem with "valet" in the UK is that a £5 hand wash is clumped into the same category - I definitely want to distinguish myself!

PhilS said:
however, it gives me a feeling of having an American theme to it rather than European - not that this necessarily is a bad thing!
Click to expand...
 
Richt said:
Do UK people understand the term detail as opposed to valet enough?
Click to expand...

They soon will do when I've finished educating them! The problem with "valet" in the UK is that a £5 hand wash is clumped into the same category - I definitely want to distinguish myself!

PhilS said:
however, it gives me a feeling of having an American theme to it rather than European - not that this necessarily is a bad thing!
Click to expand...

I kind of wanted it to have an American theme as IMO the US is the home of the detail - it's only really starting to catch on here in the UK. I even considered calling the company "American Detail Inc" or something similar for a while and getting an F150 as the company vehicle!



Ben
 
Ben, I do a bit of graphical work along with my website development contracts.



I think what you've done so far is very good. :bigups



My suggestion is to brighten up the name along with the slats. They're obvioulsy visually linked. Since you're implying an 'auto' theme I'd change them to a chrome finish...that will re-inforce the automotive theme, make your name more prominent, and give a bright shiny impression to potential clients.



Also, I'd develop the name a bit more.



:D
 
We tried the chrome effect and just couldn't get it right without it looking "naff". It also wouldn't work as my van is going to be silver so the text would just get lost...I'll try a few more colours and see what I can come up with...



The name has to stick as I've already got it incorporated, got email and web addresses sorted, and can't be bothered to change it (again!).



Ben
 
I was going to comment on the valet angle but after some consideration I think you have struck the right balance. A logo does not need to describe what the service or product is, the rest of the marketing material can do that.



Looks good to me :bigups
 
the "wheel" bevel and the angels make that logo iffy. I'd lose the circle in the back and lose the angel on the name then stick a "vent" on each end. Remember with a logo you dont always want the most flashy colorful and creative idea. Sometimes simple is the best way to go.
 
Ben... the name 'Auto Details' is near identical to what I was going to choose for myself... glad I didn't now! lol



I quite like it - as someone else said, it doesn't look European. (That's not a bad thing.)



But for me, the name doesn't quite stand out enough and as you mentioned that it will be going on a silver vehicle, I'm not sure that colour combination will stand out enough - hope I'm wrong!



Good luck with everything!
 
Never read all the replies but the first thing I noticed is that there is no shine or shimmer to the logo. If you're a detailer the logo should SPARKLE. Just my $00.02
 
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