It seems that all you need for people to think it's 'better' is to put some german or scandinavian word on the lable..
Reflexionen des Mutter
Umlauts seem to help too.. maybe a translucent or transparent bottle.. so you can see if it needs to be shaken..
Offer it in paste form in a crystal jar housed in a wooden box for four figures- wait, that's been done!
Seriously- It goes on so much better with the pc and the 'stock' white foam pad, on speed one, than it does by hand- you should put 'machine' directions on the lable.
Part of the reason I bought mothers sealer/glaze is because it had both machine and hand directions on the bottle.
If the label said something like "Hand/Machine Advanced Protection Resin Formla Glazing Wax" Instead of 'Premium Polish'
That would be cool- have people wondering just what the heck a 'glazing wax' is- and they'd pick up the bottle..-exploit the lack of stern definitions for 'glaze' and 'wax'.
Premium Polish on the lable makes me think it's some kind of really fine compound like product..
"for enhanced beading and hardness, try topping with carnauba wax--yada yada..."
Also important to me is that is says words to the effect- optimized for modern paints, including water-borne, european, and high solids types. And mention UV protection.. Gotta have UV protection thrown in there..
I'd been avoiding synthetic wax products because of something I read about them clouding on german paints.. carcareonline.com...
Like you said, it's so easy, may as well use it often..
I do wonder what a version without cleaners would do. I'd sure buy some to play with..
Since it's 'soft' I wonder if layering it would even be a good idea..
maybe if it filled swirls...
I did notice that the teeny towel marks left in it level out after a while by themselves-
I guess it 'flows' or something..
Good stuff!