Okay, I'm going to do my best to clear up some questions (and hesitantly admit that I am not Kevin Brown)..
I'm missing something here, its just DA polishing
It is DA polishing, but there are specific differences in technique, pressure, pad selection, etc, to take advantage of the newer +Non Diminishing Abrasives+ found in compounds like M105. Specifically there is a technique adjustment to take advantage of the slightly different characteristics of a non-diminishing abrasive polish.
This is crazy, people are using a compound with a cut of 12
Most polishes (I assume) rate there cut as the paint removed over a buffing cycle (from initial polishing to abrasive breakdown). A cut of 10 would mean a lot of paint removal (and hopefully high point leveling) during the buffing cycle.
However non-diminishing abrasives don't have a cycle in the traditional sense, because the polish will cut and cut and cut. That cut over time is what makes M105 cut so well (it has no 'timer' it removes as much or as little paint as needed) while still finishing nicely.
In other words, remove light swirls by buzzing the polish for 10-15 seconds, or remove deep scratches by working longer, maybe 2 minutes. The resulting finish when you wipe away the polish will be the same (the abrasives over the same cut/finish weather applied for 1 pass or 20)You choose the cut, not the length of the polishing cycle. In other words, you control the polish, the polish doesn't control you.
Doesn't priming the pad require excessive polish?
Yes
What is so great about the KBM?
On excessively scratched paint that requires heavy leveling, I can take a compound and wool pad, make 3 or 4 heavy applications, followed by a medium polish, followed by a finishing polish, or I can do the KBM, work until all the defects are removed, then final polish. (Or get really fancy, switch to a finishing pad and more the M105 remaining on the paint to a perfect shine).
Or on soft paints that require heavy cutting (for several applications) then require a ton of medium polishing steps to remove all the compound marks, etc, I can simply do the KBM and remove it all in seconds. I probably saved 8 hours on a 328 Ferrari, maybe more. Also there was no stress and guess work, M105, porter cable, work until defects are gone.
Am I removing too much paint?
I would liken DA polishing with a non diminishing abrasive polish more like wet sanding with a super high grit paper, since we have eliminated the variability (and clumsiness) of abrasive break down cycles. I found wet sanding to be among the most effective tools for paint defect removal only because you can sand flat until the defects are removed, then stop. Non diminishing abrasives are similar in application, polish until the defects are gone, then stop. No need to work through a cycle.