jcattarulla... you hit the nail on the head. The Zymol name does carry a lot of clout. Two years ago I contacted the Editor-and-Chief of the Roundel (BMW) Magazine, Satch Carlson, of early AutoWeek fame. I asked Satch if he would like a series on auto detailing for Roundel. His reply "No thanks, it would greatly upset Chuck Bennett." Not many companies can pull the strings on a large magazine Editor-and-Chief, but Zymol is pulling the stings of many a BMW owner.
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