This is a clear case of "Stepping over the dimes to pick up the pennies" AG has two products I am very fond of, the wax which get's a bad rap due to application method's(put on too thick, not doing a cold water wipedown after initial wipedown to cure the "Sweating issue") and the Custom wheel cleaner which is outstanding.
I was tempted to tell the guy's @ SEMA in the AG booth what a mistake it is to try and sell highend products @cheapo pricing but the guy's were not corporate decision makers so there was no point......... and do you think a guy who is "Dentally challenged" is going to know what the product is much less buy it?, as I feel bad I bought it @ Walmart in the first place as the depository of all things cheap from China and elsewhere.
I have a good buddy who ownes "Logocaps" a product that is O.E. quality(In fact Terry used to carry the products back in the nineties @CMA until there was royalty issues with the european makers), anyway he was thinking of going into Wal-Mart and the they tried to squeeze him down on the price till there was only a 4% profit margin and he told them to pound sand and had he done it I am sure he would have gone under.
AG has some "Crow to eat" re: coming back to re-sellers like CMA, now that thier "Affair" with the "Cheap Hussy" is over........... the statement "There are still 4 boxes on the shelfs @ $20.00 usd tells the story.
Here is a statement I use from time to time concerning this subject, "Something that is free or almost free has no value" quality services and products need to maintain pricing due to being more labor intensive otherwise the company or service provider will either not carry the product or provide the service and/or go out of business. Business is defined as "Providing goods and services at a substantial profit margin" or there will not be any "Business".