FANTASTIC idea for repeat business.

A

AppliedColors

New member
A colleague mentioned this the other day and I thought it was brilliant.



When you finish every detail, take several pictures of the car. Select the most attractive one--a low stance which captures the reflection of the paint and nicely dressed wheel wells looks best. Six months later, send that picture to the customer with a note saying..."Remember when your car looked like this? We have openings this and next week."
 
Sounds like blackmail.... I like it. :cool:



I guess the next step is to get a picture of their kid from their infancy years and mail it to them with a note that says "Remember when your kid couldn't talk... we have openings any night this week."
 
That is a good idea, in fact it's been discussed before along with sending thank you notes a week or so after the detail.



:woot2:
 
I wonder who this collegue was... I have been doing this for a short while and the response is very positive!
 
Good idea, I've thought about doing that too. Maybe I'll start giving it a try.



If not on a regular schedule I typically just ask them when they want me to come back and give them a once a month, 3 months or 6 month options to see how serious they are.



Josh
 
I guess the next step is to get a picture of their kid from their infancy years and mail it to them with a note that says "Remember when your kid couldn't talk... we have openings any night this week."
Click to expand...



Then they will be checking your out on the local Meghans Law list.....:har:
 
BuffMe said:
Sounds like blackmail.... I like it. :cool:



I guess the next step is to get a picture of their kid from their infancy years and mail it to them with a note that says "Remember when your kid couldn't talk... we have openings any night this week."
Click to expand...



The milk man has that covered. Wait a minute, we don't have milk delivery service anymore. That's for the UPS man then. :)
 
AppliedColors said:
A colleague mentioned this the other day and I thought it was brilliant.



When you finish every detail, take several pictures of the car. Select the most attractive one--a low stance which captures the reflection of the paint and nicely dressed wheel wells looks best. Six months later, send that picture to the customer with a note saying..."Remember when your car looked like this? We have openings this and next week."
Click to expand...



Huh... great idea. I was actually thinking about something similar, but with email and a link to the photo of their car on my web site. Same idea though, different medium.



For repeat customers, I was actually thinking about doing a single hot photo shot of their car as a take-away, with date and my logo or something. But, only for maintenance customers or super high-end cool car.



Also, anyone ever try sending a small bottle of quick detail with client? I've been kicking it around as a several of mine aren't aware of such products. I tested it with a customer/friend about a month ago, saw him the other day and he thanked me for it saying it really kept the car popping after a quick wash. Probably cost a buck or two with small squirt bottle.
 
BuffMe said:
Sounds like blackmail.... I like it. :cool:



I guess the next step is to get a picture of their kid from their infancy years and mail it to them with a note that says "Remember when your kid couldn't talk... we have openings any night this week."
Click to expand...



Hilarious!
 
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