Customized marketing material

[neighborsenvy]

As you may know, I just started. I only have one weekly customer that I did a detail for as well. Looking for more clients. First I was just trying to get some washes that would hopefully turn into word of mouth. From the beginning I was focusing on washes til I get the word out on me but Im wondering if I will type cast myself as a mobile car wash and not a detailer. I was also trying to figure out how to get quicker at washing cars to make money but then I realized I should figure out how to find people that are willing to pay extra for someone that actually cares about their car as if it were their own.



Anyway, I was walking my dog yesterday and in my development there are singles $325-$425, townhomes $280-$325, and higher level appartments ($1200 a month for one room). I noticed in the town homes there are maybe 10-15 houses that have MB, BMW, Escalades, etc starting at like $55-60k for the Escalades and close to $100k or more for the other cars. I was going to get some brochures made up specifically for these higher end clients.



I was kicking around the idea tonight to get a few different brochures made up for each of the different companies. I know this isnt needed for established business but what do you think for someone just starting out. I think they would be more apt to look at the brochure if its tailored to their car, or at least brand of car.



Tell me what you think :think:

 

[tssdetailing]

First, do you have a website? If not, put your money there. Then invest in Google AdWord campaign. I have one set up and spend about $100/month on it. It generates instant results as your name is @ the top of the search everytime since your paying for it.



I wouldn't invest in any printed material and just spam it like that. You'd be better off going to a Country club or Gym and setting up some sort of display (this will take some finaggeling with the owner of course).