Need Professional Advise

Juevi

New member
Hello members. I'd first like to thank you and the forum for what you do, and your experience. I'd appreciate any and all help in this thread, I'll provide cliffs in the end, but appreciate those reading the whole thing.

I've been in the auto repair business for about 20 years, but with limited detail experience. I have above average management skills, and this is why I was hired for my current position...

I work at a HIGH volume automated car wash (about 200 cars per day average) and was hired to get their detail department up and running.

They have a strong customer base, but very weak on marketing, and I'm hired to help out with that as well, for the whole car wash.

While I build a marketing plan, I need to get trained, and train at least one other employee to properly perform details.

We live in NE Ohio.

I have a local product provider that offers PDP products, most seem pretty good actually, and they are very respected, however, I'm open to other products as well.

At first, we need to be trained on proper detailing, techniques and products/tools. We are willing to travel a bit for a good class, Columbus, Cleveland, Pittsburgh, and maybe further if needed. They company is willing to spend some money on this, but we still have to be reasonable.

That's really my first question, where is a legit place we can get proper training.

Or main clientele to begin with is the average middle class to middle upper client. No exotics at this point, just your average Grand Marquis to Lexus, Benz, Mustang, Chevy etc. I wide base, average clean up and detail, inside and out. Basic buffing, polishing, waxing etc.

At this point, we are focusing on volume, not show room detail, but we are VERY conscious of performing a quality job. We have a lot of volume in customers, and the detail dept. does already exist, but it's beyond poor and has never been marketed properly, and frankly doesn't have the staff to perform a good job at the moment.

I'm open to any and all other advise as well. Resources that I can navigate in a reasonable manner for what the pulse of the industry, charges, trends, etc etc.

Cliffs:

Hired to manage detail dept of high volume well established car wash.

Need proper detailing training for myself and one other employee to start.

Open to resources and idea's to get this thing pumping.

Oh ya, need advise on properly lighting and renovating our small two bay shop.

We are focusing on quality volume at this point, not exotics or show room cleanings.


Thanks again, if this board is what it seems, I will be VERY active on here and would love to get to know you all. Thanks for your valuable time.
 
Need proper detailing training for myself and one other employee to start.
There are several training centers in Ohio. Automagic seems to be the most respected training center in NE Ohio.

I also see a Presta (Malco) delivery truck on the road while traveling the interstates here in NE Ohio. Malco may be involved in the car wash end of your business, since Malco is one of the largest car wash product distributors in the world. Malco can also lead you to a training center.

Since your boss expects you to turn a respectable profit, you'll need to be buying wholesale by the gallon or more, and avoid high shipping costs. Most detailing supply stores in NE Ohio offer free delivery to an established account.

What do you expect to charge for a wash and shine? A full detail? What's your expected profit margin? Most of the answers will come from the comptroller.

Oh ya, need advise on properly lighting and renovating our small two bay shop.

Any of the training center and suppliers can assist you with lighting and equipment placement.
 
There are several training centers in Ohio. Automagic seems to be the most respected training center in NE Ohio.

I also see a Presta (Malco) delivery truck on the road while traveling the interstates here in NE Ohio. Malco may be involved in the car wash end of your business, since Malco is one of the largest car wash product distributors in the world. Malco can also lead you to a training center.

I'll try contacting those places and talk to them, thank you.

Since your boss expects you to turn a respectable profit, you'll need to be buying wholesale by the gallon or more, and avoid high shipping costs. Most detailing supply stores in NE Ohio offer free delivery to an established account.

We do already use and get deliveries from Malco and a few others.

What do you expect to charge for a wash and shine? A full detail? What's your expected profit margin? Most of the answers will come from the comptroller.

I wouldn't like to get into too many details yet. But at the moment we charge $100 for a buff and wax, and $100 for an interior detail. Those are all subject to change. We have a LOT of work to do in regards to complete renovation of our detail department, charges, products, and training. That's why I'm here and looking for as much info as possible.


Any of the training center and suppliers can assist you with lighting and equipment placement.

I've been "around" for a while. And I'd rather seek advise from most of you compared to those who train (in regards to products). Training seminars are sale seminars in disguise, while useful, the main objective is to sell. I don't always trust their advise. I'd rather look to those "in the trenches" so to speak.

For instance, purchased a underhood light for interiors the other day, design was good, but was bright AT ALL. I need to find a proper light, it was sold to us by a medium sized company who provides many detail products, it wasn't what I need.

Thank you for the input, it's much appreciated!
 
Training seminars are sale seminars in disguise, while useful, the main objective is to sell.
Um yeah...That's why this forum does product reviews; they hope to sell something.


Good luck with your detailing operation.
 
About where in NE Ohio? As far as lighting I prefer 3 rows of 3 above with spaced 4 ft length and width wise per bay two rows of two on each side all 8ft. Then have movable Led and halogen stands.
 
It might be better bang for your buck to have someone come to your location and train you and your staff. That way you can have all involved and not just a few. Then you, and perhaps a key employee, can look into further, more advanced training.

Perhaps you could set up a road trip to visit some shops outside your area so that you aren't "scoping the competition".

Even though you may not be looking to do full paint correction type jobs, it still helps to have the knowledge so that you are able to recognize what can and can't be done.

You might want to consider whether the staff you have now is worth the investment in training. If they are poor now they might not be the right people to move forward. Better to hire for personality and train from scratch than to try and re-mold someone who has bad habits.

Good luck. I'm sure you will have a lot more questions. You have come to a good place for advice.
 
I have seen big automated car washes pushing out endless lines of cars, and the Detail guys are in a big tent structure at the end of the car wash line. There were many guys Detailing, etc., and I assume you're Clients are going to be Waiting, so you are kind of locked into a certain amount of time to do an entire vehicle, right ?

If this is the case, you are correct in assuming that the kind of work most of us put out is not going to be possible if the Client is waiting for the vehicle.

It Would be possible if you could round up enough really good Detailers all at one place and they were good enough and flexible enough to know that they are each getting a portion of the vehicle and that portion has to be done in such a manner that all portions of the vehicle "Match", when it is rolled out into the sun...

Then you have the logistics of having that many machines running with their own power cords, etc., and not getting all tangled up and tripping over each other's workspace, etc..

May be better off to keep doing what you are doing in the price range you mentioned - doing a quick application of an AIO (all in one) product, possibly, that will clean the paint and fill in what you are not going to have the time to do, and get good quality control at the end of the job to insure all the basic things are good --
No swirls, No compound/product dust stuck in every crevice, All of the Roof of big, tall, very high, SUV's is polished, not just as far as the man can reach, and again, all the panels look the same in terms of as much clarity as can be afforded vs time/cost, and that they all look exactly the same as you walk down the side of the vehicle.

Probably the biggest lesson to be learned when using a Rotary or any machine, is to keep the pad Flat on the surface as much as possible, not just using the edges or top half of the pad, and try really hard to keep equal pressure on the pad throughout the length of the work on that part of the panel. Anything less is probably going to show up as swirls, holograms, etc., on the paint and will look very bad on black paint.

It looks like there are enough really good Detailers on this Site alone from Ohio - perhaps you can find out where everyone lives and see if you can get some hands-on training on a day when they are not pressed for time and can allocate some time to help you...

Good luck with this !
Dan F
 
Todd Cooperided offers a detailing class in the Ohio area (esoteric detail google it). Then also detail kings is outside of Pittsburgh, they offer training for everything
 
Todd Cooperided offers a detailing class in the Ohio area (esoteric detail google it). Then also detail kings is outside of Pittsburgh, they offer training for everything

Thanks for the info !

Yes, Todd Cooperider, a very accomplished Detailer, posts up a lot of info on Detailed Image, out of NY, I believe.
He is a Random Orbital guy for years, and most likely will have been using the Rupes machines too.
Seen his work, it is flawless. You can probably contact him even through Detailied Image...

Good luck with your research and project !
Dan F
 
You can also contact Bud Abraham from Detail Plus. He has been the car wash / detail industry for years. He has that type of set up you are looking for. Good luck. Joe
 
Thanks for the info !

Yes, Todd Cooperider, a very accomplished Detailer, posts up a lot of info on Detailed Image, out of NY, I believe.
He is a Random Orbital guy for years, and most likely will have been using the Rupes machines too.
Seen his work, it is flawless. You can probably contact him even through Detailied Image...

Good luck with your research and project !
Dan F

Todd has only been detailing for a couple of years, I'm not sure if he ever was a rotary guy. He does do very good work and is excellent at marketing to his clients. I'm not sure how much of that work would translate directly the type of work the OP is looking at.

OP- I would consider one of your detailers or perhaps yourself down to Mike Phillip's Detailing Boot Camp Class @ Autogeek. Mike has been teaching detailing classes, on all levels, for at least 10 years. He is directly or indirectly responsible for much of the growth in education in detailing and where I got my start about 8 years ago.
 
I'd like to thank you all for your time and post. I'll try to respond more later, it's been very busy here and I'm trying to manage my time properly, but I've read everything and very informative.

I'm going to be making some phone calls in the next week or two from some of the suggestions here and get some training set up.

BIG thanks to Concours.John for spending a good bit of time on the phone with me this morning. All of our time is money, and to have you spend your time responding, and then some even willing to talk to me on the phone for near a half hour, wow. Thanks for your contributions.

Some good people in here, I hope to contribute my strengths as well as soon as I get set up and running a little better. Thanks again everybody, PM's, phone calls, etc.

Wow
 
Hire an attorney to draw up a 2 year no compete contract for all new hires and existing employees

Also have them sign saying that they won't bad mouth your company on social media or reveal any trade secrets
 
So what do you guys think of the IDA? I've done some research on my own, and it doesn't seem worth it to me at this time. The owner wants us to join, but for our particular situation I'd rather spend the money elsewhere. Any other opinions out there?
 
I'll answer part of my own question after an additional search.

First of all, you can get "certified" in just one day. They do like 25min of teaching, and then take a 10min test. They do that on every category, no hands on stuff. Can get "certified" in ONE day, with no experience :-/ As some have stated, it does seem like a marketing ploy. I'm just not real hip to it. But any other opinions are welcome.
 
Just my 2 cent's...

Detailing is an art, art cannot be rushed. Detailing literally is the process of perfection, perfection require's attention to detail, attention to detail require's time...

All you have to do is ask yourself what reason are you getting into detailing? To make money or to do what you enjoy? From your "remarks" and "want" to acquire or train other professionals correctly it's seems as though you care more about quality... something I can 110% assure you an owner of a 200+ car a day wash isn't.

It's like Fire an Ice, one's bound to over power the other...

An idea for ya. What about hiring a couple of detailers and performing details at people's work places? I'm sure you would have a lot more time allocated to a good job and the connivence is even better than going out of the way to a car wash. Ex - Safelite but for detailing.
 
I'll answer part of my own question after an additional search.

First of all, you can get "certified" in just one day. They do like 25min of teaching, and then take a 10min test. They do that on every category, no hands on stuff. Can get "certified" in ONE day, with no experience :-/ As some have stated, it does seem like a marketing ploy. I'm just not real hip to it. But any other opinions are welcome.


That is what I have learned and read abut the IDA as well. I question anything where you can be "certified" as a pro detailer with no real experience and really just by paying a fee.

I don't want to bash it if there is more to it with additional resources and training though. Maybe someone can comment that has more hands on info.
 
An idea for ya. What about hiring a couple of detailers and performing details at people's work places? I'm sure you would have a lot more time allocated to a good job and the connivence is even better than going out of the way to a car wash. Ex - Safelite but for detailing.
Yes. Build your business with good detailers. Let them do the work while you sell the quality services.

It's more fun and all of you can make some money.

I'm a firm believer in multiple streams of income versus working myself to death as owner and operator.
 
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