You have to check this out.

beachy said:
About pricing for exotics:



Talk to your insurer, and find out how they determine what is 'exotic'. You may be surprised, and if you don't charge more for those types of vehicles, you are making less for them, than for run-of-the-mill vehicles, because of your liability. Just ask Joe of Superior Shine about his recent experience!
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I'm not sure what happened to Joe, but it should all depend on your garage keepers limits of lialility. My collision/comp max was $100,000(dealerships required that amount). I guess if somone currently has a low limit and details high end expensive vehicles, it would be wise to increase your limits accordingly. If you don't and just raise your prices when you detail exotics, that increase still won't cover the bill if you have a loss. Does this make sence? I'd like to know more about Joe's experience if possible. I'm not sure what you mean by "making less" as you described.
 
gopedhead said:
that guy is an idiot! lmfao!!!!!!!!!!!! he's supposidly talkign for paul. lmfao!!!!!
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Thanks for the welcome.



I am 'talking for Paul' and your attitude towards newbie posters is disgusting, to be honest.
 
miracle agent said:
Remember that all publicity for Paul indirectly benefits all professional detailers.
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I visited a detailer today to get some work done that was beond my abilities and somehow this thread came up in conversation. The quote above was my sentiment exactly!



It's also kind of nice finding a detailer that interested enough in his trade to read these forums. :chuckle:
 
Quote:

Originally Posted by gopedhead

that guy is an idiot! lmfao!!!!!!!!!!!! he's supposidly talkign for paul. lmfao!!!!!
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Yeah so you of course are earning your living detailing top end cars, not exactly my definition of an idiot, and yes MA does talk on behalf of Paul, and no doubt Paul also browses this and other forums........Best not to post at all if you cannot be reasonable and constructive, you are of course entitled to your own opinion, but its best kept to yourself!!!



This (and detailing world in UK) is a nice friendly forum, can we try and keep it that way and learn from each other?
 
gopedhead said:
that guy is an idiot! lmfao!!!!!!!!!!!! he's supposidly talkign for paul. lmfao!!!!!
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By the looks of your Karma, I think the community does not agree with you. I highly recommend you follow the :rules: which frown on member bashing.
 
I think it's nice to hear some "behind the scenes" talk of Paul's detailing business, seems everyone has been judging him based on that Fifth Gear video.



IMO, if a supercar owner thinks that Paul's 5k detail is worth the money, then no one is being ripped off. People like that are willing to pay a premium price to rest asured that they are getting the best possible product. Now, we Autopians know that most of the result comes from the right process not the products, so to us this "premium" detail isn't that special as the process is more or less the same, but we aren't exactly in the target group either ;) On my own car I would prefer a sealant as a LSP instead of this Zymol Royale, but I can see the show quality in keeping the Zymol in a safe, getting it out and massaging it on by hand, I would love to have customers willing to pay for that :)
 
DavidB said:
By the looks of your Karma, I think the community does not agree with you. I highly recommend you follow the :rules: which frown on member bashing.
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i know. i pooped up. i guess my words jsut slipped.



i apologize to paul dalton's messenger/speaker.



autoprecise1 said:
Hi Miracle Agent, tell Paul I said Hi.





P.S. Tell him to send a Lamborghini my way.
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i woudl like one also.
 
gopedhead said:
i know. i pooped up. i guess my words jsut slipped.



i apologize to paul dalton's messenger/speaker.







i woudl like one also.
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Cheers guys.



Apology accepted goped :)



I'm only trying to give a bit of background to Paul's marketing as he has had more mainstream media coverage than any detailer has had before in the UK (he was even on the London ITN news at 6pm). It's one thing getting car mags interested, another getting the national press and TV to run something.



Dealing with the mainstream press meant a bit of 'dumbing down' and it was interesting to see how they responded.



Rgds

MA
 
As a marketing person myself, I would have to say that MA has either done an incredible job of getting the word out, or flat out got lucky. The link to that video has been posted on here how many times now? And I think most of the time, it came from someone seeing in on another car forum.

I don't care about the $$ for the wax, what he charges, or how good he is - the marketing (either accidental or intentional) was incredible. You seriously couldn't buy that kind of exposure.
 
kompressornsc said:
As a marketing person myself, I would have to say that MA has either done an incredible job of getting the word out, or flat out got lucky. The link to that video has been posted on here how many times now? And I think most of the time, it came from someone seeing in on another car forum.

I don't care about the $$ for the wax, what he charges, or how good he is - the marketing (either accidental or intentional) was incredible. You seriously couldn't not buy that kind of exposure.
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Thanks... we did get incredibly lucky as well as picking the right story at the right time. The 5k car wash tied in nicely with the Veyron and Zymol had just launched 7k Royale, so it all came together. It took a while to filter through, though. The press release went out in Feb, it only ran in a few places, then the Fifth Gear TV feature came out in May and it went mental. National press then picked the story up from each other and it is still coming out now in some of the specialist magazines that were waiting for a spare feature slot.



The problem will be following it up with another big story...

:think2



Cheers

MA
 
Miracle Agent,

Would you please ask Paul if I could post a link from my business website to his feature story. I would love for my customers to see it.



Thanks in Advance,

Derrick
 
Derrick said:
Miracle Agent,

Would you please ask Paul if I could post a link from my business website to his feature story. I would love for my customers to see it.



Thanks in Advance,

Derrick
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Hi Derrick,



I'm sure Paul wouldn't mind as long as your business didn't involve anything illegal, LOL! He has quite a lot of people linking to his site anyway and it helps drive traffic, which can only be a good thing.



Rgds,

MA
 
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