Would like opinions on business name?

todd@bsaw said:
I like Deep Gloss Auto Salon.





... oh wait...
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Is that your business name? I like the Auto Salon part, however I think it implies a fixed location whereas I am mobile.
 
I was almost 100% sure that I would go with "Depth of Gloss Detail" until I saw dub's post. It got me thinking and after saying both titles in my head over and over again "Deep Gloss Detail" flows way better whereas the "depth" title is quite a mouthful to say. However, I am still a bit hesitant to use a name virtually identical to MotorCity's. So, I came up with another option. Tell me what you think.



"Glossy Depth Detail" or maybe even "Glossy Depth Detailing"​
 
I like the Deep Gloss Detail. Like you said, more simple and to the point. I wouldn't worry about using someone else's name in another city. No one's feelings will be hurt, unless of course they have a national franchise or something. Heck you can even use mine, "Superior Touch"
 
jayjacque said:
I like the Deep Gloss Detail. Like you said, more simple and to the point. I wouldn't worry about using someone else's name in another city. No one's feelings will be hurt, unless of course they have a national franchise or something. Heck you can even use mine, "Superior Touch"
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I kind of disagree... I use the name of my business in the titles of my click and brags on many different web sites - I often tell prospects to "google" my business name to see full write ups of my work - someone else using my name (especially someone on the forums) really mucks that up...



Plus, knowingly using the same business name for a comparable business from a business owner that frequents the same trade forums as you just seems a bit.... umm how can I say... well I don't know the right word for it.... but it just seems a little innapropriate....



I am also in the process of getting it trademarked to protect my name and logo...
 
MotorCity said:
I kind of disagree... I use the name of my business in the titles of my click and brags on many different web sites - I often tell prospects to "google" my business name to see full write ups of my work - someone else using my name (especially someone on the forums) really mucks that up...



Plus, knowingly using the same business name for a comparable business from a business owner that frequents the same trade forums as you just seems a bit.... umm how can I say... well I don't know the right word for it.... but it just seems a little innapropriate....



I am also in the process of getting it trademarked to protect my name and logo...
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Yeah I guess I can see your point. My apologies. It is done in all kinds of trades companies from different cities and states using the same or similiar name, but they're not depending on the pics to advertise their biz.
 
i agree on not using the same name of a company even in a different city. especially if the other shop does crappy work. not that you do that Motorcity!! try and change the spelling or some thing.
 
MotorCity said:
I kind of disagree... I use the name of my business in the titles of my click and brags on many different web sites - I often tell prospects to "google" my business name to see full write ups of my work - someone else using my name (especially someone on the forums) really mucks that up...



Plus, knowingly using the same business name for a comparable business from a business owner that frequents the same trade forums as you just seems a bit.... umm how can I say... well I don't know the right word for it.... but it just seems a little innapropriate....



I am also in the process of getting it trademarked to protect my name and logo...
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I would look into heading over to legalzoom.com and getting your business name and logo trademarked if you are that worried about it. We have trademarked our business through them.
 
I agree about trademarking the business name and logo. I had mine trademarked. It's well worth it and not so expensive.
 
I'd use motor city's name. You could feed off his good press. My business is beach cities auto detail, i chose it because in the area I live there are tons of small businesses that use that name, and one car wash. because of this, I had instant name recognition. People thought I had been in business for a while when I really had not.
 
beachcities said:
I'd use motor city's name. You could feed off his good press. My business is beach cities auto detail, i chose it because in the area I live there are tons of small businesses that use that name, and one car wash. because of this, I had instant name recognition. People thought I had been in business for a while when I really had not.
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you are kidding me right???
 
Thanks for all the input guys! Out of respect for Motorcity, I would like to avoid infringing on his name.



I'm still waiting to hear some opinions on "Glossy Depth Detailing" however.
 
clnfrk said:
Thanks for all the input guys! Out of respect for Motorcity, I would like to avoid infringing on his name.



I'm still waiting to hear some opinions on "Glossy Depth Detailing" however.
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Its OK. Sounds more like a product description rather than a service.



The trnd over here is to abbreivate the full name - so Glossy Depth Detailing is your full trading name, but GD Detail is the oft used name.
 
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