thecarguy said:Who would pay to advertise on someone else's business web site & why?
I don't understand this question or the other poster's question either. I think Anthony posted this like he said for input from other detailers and some people with web work. He's not advertising as much as fishing for help to optimize and maybe even help out some others along the way.
That being said, there are places that pay to advertise on another business' website. It's called an affiliation system. It's not a new term and you've probably herad of it. Site A has a link to Site B and what it results, generally, in a 15% commision (Payable to Site A) on a sale generated through traffic from site A to Site B. The commissions vary greatly (based on the industry) and some work is done by a program to keep track of who's coming from where. I have not used it myself, although I have used a similar concept at different times with different clients that have related industries thus creating a Virtual Mall for their clients.
As far as the website is concerned, I am not a big fan of the design but the layout is good. Given that you (Anthony) wants it to basically showcase the work you've done, I would limit it to a small amount of pages like you have but really dress them well. Someone mentioned about the $1500 cost of a website to generate 7 details and I agree with their point. However consider what those 7 details might generate . Also consider what might happen when those 7 people tell people and those new prospectives visit your site. With a tightly designed site, and some clever low-cost marketing, you can establish a web presence that mirrors that of your "brick and mortar" and that is the goal. If you want to portray a certain "brand image", the key is to present it consistently. Not to present it strongly in one area and not another. It does cost money....money you might not immediately see a return on. But eventually, like establishing the original business itself, hits will increase and through the site's evolution and 24/7 global presence, it will gain rank and respect and atract more and more potential customers.
Having been involved in small business/ branding redesign, and the first step has usually been working with web presence. Your site does what it needs to do right now, but what could it be doing with a professional design is the question you should ask yourself. Kind of like detailing. Anyone can clean and wax a car, but only a professional can get it clean and keep it waxed.
Just my thoughts and some of my opinions based on experience.
:xyxthumbs