Web Site Building for Detailing?
- Thread starter 5IVE
- Start date
fergnation
New member
After what MX823 just said, I am even more happy with my decision to have paid someone to do my site!!
But my site works pretty much as just a backup to a potential new client. Word of mouth or stopping someone and handing them my card works much better than hoping someone comes across your business through some search engine. The web site gives them a chance to go home and check if I am a legit.
But my site works pretty much as just a backup to a potential new client. Word of mouth or stopping someone and handing them my card works much better than hoping someone comes across your business through some search engine. The web site gives them a chance to go home and check if I am a legit.
Fergnation.... you are correct in assuming that search engine traffic isn't going to be a stand alone lead generation program. Word of mouth is always going to be your best form of advertising, but having a site does give you some creditability for someone who may not know you.
I am not a professional detailer but more of a hobbyist detailer ( I detail my own vehicles as well as family members' from time to time and use the same tools, products and techniques that the a professional would -though I am not as efficient and my results aren't always on par.)
My 9-5 is in web and online marketing field for mostly technology companies and the website design projects are just something that I enjoy doing which affords me some creative freedoms.
Having worked on a local detailer's site, I made sure I added website analytics (google analytics is free and provides a great deal of info). - It provides a snap shot of how people find your site on the internet and where they are coming from.
Some example stats for the last month....
43% came from a search engine
31% came from some other referring source (craig's list , online yellow pages etc)
24% directly typed the website address or had it bookmarked
60 of the 172 visitors to the site typed a non-branded keyword (no mention of the business name, just a general search for services offered) into a search engine to find their website. (I just maintain, update and monitor the site and its traffic)
Now I don't know how many recently turned into a sale, but there have been jobs and opportunities that arose simply by just having the website and no marketing efforts put forth.
If you have the time, skill sets and tools.... anyone can build a web presence at some level. Just even thinking long term -the web isn't going to go away and as more and more people gain a comfort on the web it will on prove more valuable to found in the future.
JC has done a good job of building his own site as well as many others......
If you wrestle with the idea whether or not to have someone build you a site think about how you can get one done cost effectively.... if a site costs you 1000 dollars to build you break even if you gain 5 new jobs from the site (assuming that each job is $200/per and not incl. other costs involved -just wanted some simple math)
The avg. shelf life of a site seems to be 2-3 years.....
I am not a professional detailer but more of a hobbyist detailer ( I detail my own vehicles as well as family members' from time to time and use the same tools, products and techniques that the a professional would -though I am not as efficient and my results aren't always on par.)
My 9-5 is in web and online marketing field for mostly technology companies and the website design projects are just something that I enjoy doing which affords me some creative freedoms.
Having worked on a local detailer's site, I made sure I added website analytics (google analytics is free and provides a great deal of info). - It provides a snap shot of how people find your site on the internet and where they are coming from.
Some example stats for the last month....
43% came from a search engine
31% came from some other referring source (craig's list , online yellow pages etc)
24% directly typed the website address or had it bookmarked
60 of the 172 visitors to the site typed a non-branded keyword (no mention of the business name, just a general search for services offered) into a search engine to find their website. (I just maintain, update and monitor the site and its traffic)
Now I don't know how many recently turned into a sale, but there have been jobs and opportunities that arose simply by just having the website and no marketing efforts put forth.
If you have the time, skill sets and tools.... anyone can build a web presence at some level. Just even thinking long term -the web isn't going to go away and as more and more people gain a comfort on the web it will on prove more valuable to found in the future.
JC has done a good job of building his own site as well as many others......
If you wrestle with the idea whether or not to have someone build you a site think about how you can get one done cost effectively.... if a site costs you 1000 dollars to build you break even if you gain 5 new jobs from the site (assuming that each job is $200/per and not incl. other costs involved -just wanted some simple math)
The avg. shelf life of a site seems to be 2-3 years.....