imported_turbomangt
New member
Been pretty busy lately so I haven't been here much, (but thats good right?) people have have pm'd me asking about my market stradigy, seeing I have tried sveral news things.
My detailing clinics are taking off, great turnouts and response, I get paid average of $200 fo an hour and a half, people get in free. My fee comes from tax dollars. I recently got my own detailing section in a local paper, I write for it once a month, people write in questions to me, I publish the answers. This is great FREE publicity. I also write for a all woman's magazine, and post car care tips, more FREE exposure. I took on two more publications, one nationwide called Old Cars Weekly, I contracted to write for them 8 articles for the 2006 year. the other is local called gearhead news.
I did pay for a few things, haven't decided if it was worh it yet. I paid $900 for a year to get in the yellow book, so far, no calls, book came out last month. I also did 2 coupon inserts costing me around $300 each. Both gong to around 15,000 homes. I have recieved calls but it seems these people are price shopping. I don't need bottom feeders.
One thing I'm pretty excited about, got a call from a guy who does free lancing video work for National Geographic and asked if I would be interested to doing a detailing video, I could not resist his offer. he is flying out frome Ca, in May for 4 days to film the DVD. cost to me is ZERO. He will be the marketing company, (yes and get most of the proceeds from sales) I would get a smaller percentage. I still think its worth it. It will be set up like how an author gets paid from a publisher.
One of my biggest challenges, which I don't know if it will fly, I submitted a query for AARP, the national magazine for people over 55. I told them that a car care section for that magazine would benefit their readers. I don't know how that will fly, but we will see.
I have been doing alot of guest speaking at many car clubs and organizations like the Rotary clubs. Inbetween all this stiff I host several car forums on line, actually detail cars, and do consulting work for a marketing company in the mornings till 11am. Do you think I'm busy enough? Gary :soscared:
My detailing clinics are taking off, great turnouts and response, I get paid average of $200 fo an hour and a half, people get in free. My fee comes from tax dollars. I recently got my own detailing section in a local paper, I write for it once a month, people write in questions to me, I publish the answers. This is great FREE publicity. I also write for a all woman's magazine, and post car care tips, more FREE exposure. I took on two more publications, one nationwide called Old Cars Weekly, I contracted to write for them 8 articles for the 2006 year. the other is local called gearhead news.
I did pay for a few things, haven't decided if it was worh it yet. I paid $900 for a year to get in the yellow book, so far, no calls, book came out last month. I also did 2 coupon inserts costing me around $300 each. Both gong to around 15,000 homes. I have recieved calls but it seems these people are price shopping. I don't need bottom feeders.
One thing I'm pretty excited about, got a call from a guy who does free lancing video work for National Geographic and asked if I would be interested to doing a detailing video, I could not resist his offer. he is flying out frome Ca, in May for 4 days to film the DVD. cost to me is ZERO. He will be the marketing company, (yes and get most of the proceeds from sales) I would get a smaller percentage. I still think its worth it. It will be set up like how an author gets paid from a publisher.
One of my biggest challenges, which I don't know if it will fly, I submitted a query for AARP, the national magazine for people over 55. I told them that a car care section for that magazine would benefit their readers. I don't know how that will fly, but we will see.
I have been doing alot of guest speaking at many car clubs and organizations like the Rotary clubs. Inbetween all this stiff I host several car forums on line, actually detail cars, and do consulting work for a marketing company in the mornings till 11am. Do you think I'm busy enough? Gary :soscared: