I used Wheel Wax for the first time yesterday and I think it is fantastic.
First, it is in a screw top jar, very pudding-like consistency and smells like pineapple.
I washed my stock alloy 17" wheels first with P21s, dried and then applied the wax. It went on fine, dried to a haze and buffed off with minimal effort leaving behind no residue.
It cleaned up some little sticky bits of grit on the wheel, removed some minor spider web-like swirls and left a wonderful shine and slickness. It made my wheels pop with such a shine that I don't think was there when new! I had a haze-like look on my wheels that completely evaporated after application. The wheels look wet. Around dusk last night, when the last bits of the sun shined on them, they looked awesome! I mean really awesome. I stood in the parking lot and stared for a few minutes!! (sorry fellas, no pics). In fact, when my dad saw my car, the first words were, "The rims look great! What did you do!"
I topped off with EF Clear Pearl for extra shine and protection.
It should last a while since there is a fair amount of it in the jar - a year if not longer. You just have to shake it well before using to mix up the wax.
I'll check back regarding durability. But, I am going to wash wheels with Gold Class and water mixture in a spray bottle until I feel I need to reapply the wax.
I'd buy it if you're placing an order for supplies. Try it! It's like $13; not too bad! You could use AIO, #20, BF or another wax, but it was fun to use this and the results were great. In fact, check out CMA's website and read what Terry said about it - I mean he devoted a whole page to it! Or check out Wheel wax's web site.