Time to Critique again

E

Envious Eric

New member
critique this new postcard....will be delivered and handed out at shows, on peoples doorsteps, etc...Obviously the lines and the copywrite wont be there...its from gotprint.net using their photos and I jsut add the text in formats they have....



Front

spring08front.jpg




BACK

spring08backPB.jpg
 
should the back color match the front? or be opposite colors



and how would you re-word the "offering high end detailing at affordable rates"??? my mind is drawing a marketing blank again....good thing I graduated with management degree and not marketing...LOL
 
The front page font is hard to read, maybe you could change the shodowing or try a different font. And, I heard somewhere to give a command like: "CALL NOW" or "DON'T WAIT ANY LONGER" and it subliminally gets into your targets head. I'd put something like that by the phone #.
 
see my problem is I am using GotPrint for this....I have NO skill whatsoever with photoshop. I asked if they could modify the pics in the past, but they said no. I can play around with different pics still, but not the colors of them...
 
because the last guy, and two others i have seen work from I dont like...lol



i guess I could just give them the picture and wording how I want it and say do it huh....
 
FRONT; Besides the comments about the font, lower "Envious Detailing" so it's centered in the white portion (the way you have "Creating a shine..." on the bottom).

BACK; I like the 2nd one better but it depends on who your customers are. If you only do really high-end cars the 1st one is a better choice. If your bread-and-butter is daily drivers with the occasional high-end, my opinion is the 1st one would scare away potential customers with it's pics. Comments on 2nd "Back"-Lower your name, don't go to the edge of the printable area. I'd delete the word "offering" and go with "High End Detailing at Affordable Prices" or "Professional Detailing at Prices You can Afford". Delete the word "Full", make it "Interior and Exterior Packages Availble". Next line in a smaller font - "or let us customize a package that fits your needs" or "just for you". Capitalize the words "vehicle" and "reconditioning" to keep everything consistent. Try centering your web address and then you can add "Call Now" and your phone # to the left of the car. Overall, I love the photos you've chosen but there's no urgency in your message and that's what advertising is all about. Isn't it alot more expensive to have them design it with your photos, etc.? Alternatives would be OvernightPrints.com (excellent quality) or VistaPrint.com (I've never used them). They both offer postcard templates as well. Please note; I'm just trying to help and the above is just one man's opinion, and you know what they say about opinions. LOL
 
To me "Offering High-end detailing at affordable prices" just screams "I will give you the best detail ever for really cheap!" At least that is what it says to me. Unless you want every Joe Schmo in your county ringin your phone off the hook trying to beat you up over a wash and wax, then id suggest removing it. Thats just my opinion. Just take it out completely.



For the front. I like the font, but ditch the shadowing, it makes it hard to read. Also, bring the "Envious Detailing" down a little, right about to the top of the picture. I would personally make the back the same color as the front, or perhaps invert the colors to distinguish the back from the front.



Just my pennies
 
mrfjsw294 said:
To me "Offering High-end detailing at affordable prices" just screams "I will give you the best detail ever for really cheap!" At least that is what it says to me. Unless you want every Joe Schmo in your county ringin your phone off the hook trying to beat you up over a wash and wax, then id suggest removing it. Thats just my opinion. Just take it out completely.
Click to expand...



I agree, big red flag.
 
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