This is AMAZING

The clever two-minute Honda "COG" commercial is a real-time creation that took seven painstaking months to prepare - and 606 video takes - that results in a mesmerizing chain reaction that will leave you scratching your head.



The $1 million commercial was produced by Wieden and Kennedy UK, and features a collection of 85 ball bearings, levers, wiper blades, tires, mufflers, and other car parts all coming together to seamlessly trigger dozens of events to promote the reliability of Honda's 2003 Accord.



Actual filming was performed over four near-sleepless days in a Paris studio, after one month of script approval, two months of concept drawings and four months of development and testing.



One of the more surprising things about the ad is that there were no animated tricks used in its production. Although it would have been much easier to manipulate the ad by using computer graphics, every complex event took place in a single, uninterrupted two-minute sequence.
Click to expand...



I'm still perplexed as to how they made the "visible" electric current that powered the wipers.
 
Yea, that was awesome. Supposedly that was done without using computer graphics, all parts seen are from a Euro Accord. I was was hoping that the car would come to the US, it's really nice for a wagon.
 
it has a really nice paint on it by the way, and very nice gloss, oh yeah about the comercial, absolutly stunning.
 
truzoom said:
I'm still perplexed as to how they made the "visible" electric current that powered the wipers.
Click to expand...



I'm more perplexed as to how they defied the rules of gravity and got unpowered wheels & tires to roll up hill.
 
Check what?



EDIT: Ok, based on everyone's comments I searched and found the commercial...but for me, Anthony's original post has no link or nuttin'.
 
truzoom said:
I'm still perplexed as to how they made the "visible" electric current that powered the wipers.
Click to expand...



Huh? I thought the washers sprayed on the windshield and turned on the rain-sensing wipers.
 
There was a website, from the people who planned the commercial or who were a part of it I believe, that went into some detail about the shoot. Here a little info from Cnet which says aside from the 606 takes 1 second of it used "computer-generated assistance".
 
I read an interview with one of the guys involved shortly after it aired - he said that they had to run each take during a specific timeof day because as the studio heated up during the afternoon some of the parts worked differently, like the tires wouldn't roll up the incline etc... It's really a cool idea, but man talk about a lot of work.
 
Work? No doubt....I mean I can't even imagine how long it tok to plan,let alone all the re-adjusting!



I love the way it tells a "story", so to speak, about the car itself. Brilliant brain storm by the creators of the commercial.



Anthony
 
Oh yeah.....



Thanks to the mods for moving this. It was late last night when I posted it, half asleep, and I forgot to post it in its proper place:)



Anthony
 
Anthony Orosco said:
Oh yeah.....



Thanks to the mods for moving this. It was late last night when I posted it, half asleep, and I forgot to post it in its proper place:)



Anthony
Click to expand...



Ah...that's how it lost the link...
 
Awesome. Those are the kinds of commercials that we need more of. Not the ones that are so annoying that you run for the remote in a rush to turn it off.
 
You must log in or register to reply here.
Back
Top