I just might be of some help here (thanks Dave for the heads up)
BobD said:
They've been around a while. I tested their products in the past and they are decent. The good thing is you can grab them at the local Walmart. At least I see them in my local stores. I have no idea where they are priced at though and just assume that if they are in Walmart they probably are not too expensive.
Price wise I'd say all the products we put into your local walmart of pepboys is priced competitively and offers good value. Its definitely not the cheapest stuff on the shelf, but in many categories its not the most expensive product either. I'm confident enough in the products to say that any of the retail offerings will be well received by anyone looking for something locally. I'd categorize them (if I had to) as OTC premium, but without the price tag.
BigAl3 said:
i've never used any of their products but one that many seem to like was the grime destroyer. i noticed on their website that they carry a lot of very cool accessories/stuff other than just their products. dylan who used to work for adams polishes now works R&D over there now if i'm not mistaken so hopefully some new products may come out that he may have helped assist in bringing to the market...
Yes, indeed I have been with the team over here at SCG. Left AP at the end of February and started on this project in March. I'm involved in development for the new pro line as well as providing help and technical support on the Enthusiast Grade products available at retail stores. Right now you'll see most of the new products and changes on the Pro Surface Solutions side of things, but that doesn't mean I wont have my hands on the retail products at one point or another.
mx5gary said:
Seems they're testing the waters with a new "pro" line. Must be limited runs of product as their flagship product HydroSeal has been out of stock for almost 6 weeks shortly after it was introduced.
We actually pulled Hydro for tweaking and reformulation once the first batch sold out. While people liked it we did get a fair amount of complaints about it discoloring lighter colored towels. While some of that was the dye, a good amount of it was the just the chemical composition itself. A new version has been circulating with customers and testers for a couple of weeks now and barring any unforeseen issues it should be available again in the near future along with a slew of other new products.
Lonnie said:
Question of curiosity:
Has anyone asked car owners of American muscle-cars at car shows if they use Surf City products, since Surf City seems to be targeting these car owners??
I do, indeed, see SOME of their product line at Wal-Mart, but not the ones I'd like to try, like Grime Destroyer APC or their Barrier Reef Liquid/Paste Wax.
That said, it seems like any me-too car-care chemical company who tries to mass-market their products through Wal-Mart faces a daunting task of finding "motivated customers" (IE, customers who know about the product and are willing to spend a little more than what they would on competing Mother's, Meguiar's, or Turtle Wax products). Ask AutoGlym about their foray into the Wal-Mart customer market.
Certainly there is a 'type' of customer for almost every company. Being on the marketing and develpment side of this business for so long there are very few products that cross all demographics. Most boutique brands simply don't appeal to the average consumer who buys car care products at their local store. Some brands have a perception of low quality based on where they're sold (we combat this constantly with the walmart thing). If you think of some brands certain 'groups' almost immediately pop into your mind. The corvette community for a long time was an army of Zaino users, before that it was liquid glass, many of them still swear by rejex. Companies intentioally or unintentionally will attract a very specific type of customer based on their image, marketing, or just company profile. With us, given the company personality, packaging covered in classic car images, and the fact we own and maintain a collection of over 125 muscle cars and classics we're going to speak more directly to consumers who are into muscle cars and classics than anyone else.
If anyone is interested in checking out a little about the collection take a look here:
http://surfcitygarage.com/videogallerycust/?category=SCG%20COLLECTION
I will say this - I was like most guys here probably before SCG approached me with this opportunity. I had tried a few of their products, knew they were available locally, and thought what I had tried was good - especially for an OTC product. Before starting on the new line I got my hands on every single one of the retail products and used them extensively and I can say with complete confidence that not one of them disappointed. Of course in some segments there were online options I'd say were superior, but they either carried a higher price or obviously had the hurdle of shipping. Accross the board though, each product offered good to excellent results especially when considering price and availability in the evaluation. Also, as a store brand there are certain products that just aren't there as they won't make sense to that customer -
Paint correction (machine) products, decon products, rinse-free washes, and coatings for example. The learning curve or lack of customer understanding in those segments makes them virtually impossible to make a part of a retail line. You can't jam all the instructions on how to use a rinse-free wash onto the label and the average customer shopping in that aisle woulnd't have the first clue what it was or what to do with it. Thats where our new line comes in - offering more 'complex' products and concentrates with the understanding that a customer shopping that part of our business has a little more knowledge of whats going on or how to use a product like those.
All that being said - some standout products from the retail line in my personal opinion:
Speed Demon and Hot Rod are both excellent quick detailers.
Road Trip is really unique... think of it like a semi-gel like APC. Sticks where your spray it and breaks down bug guts like no ones business.
Beyond Black Tire Pro has long been a very popular tire dressing for the finish it leaves.
Voodoo Blend Leather Rejuvinator is an excellent lanolin based leather conditioner
Dash Away is a great medium duty interior cleaner that is good on leather, vinyl, plastic, and even works pretty well on carpets and upholstery.
Hope thats all helpful. We're actually in the process of getting over here as sponsors so I won't provide links or any 'spammy' posts until we get that all squared away, but once we are I'll be available to answer anything else you guys have questions on. As always feel free to contact me directly if you have a question - always happy to help.