Dude,
My Lexus dealer did the same with my new SC430. It went to the "Swirl mark and scratch application department" prior to taking delivery. To this day, they were to get them removed, which they did not do. From this point forward, all work performed on the car has explicit instructions on their computer that states Customer does not want car washed at anytime.
I've now learned I'm going to have to do it, so much for Lexus quailty. A shot of 3M PIII MG should correct it. I just never have time. As of now, it's coated in Zaino and just tried the new Z5 over the trunk area. Very nice, hides swirls better.
Best thing now is to remove swirls, if bad, DACP, if not so bad, 3M PIII MG if you own a PC or rotory.
SInce you use Zaino, make sure after you polish you wash the car with Dawn to strip the oils used in the polish. It will give Zaino the proper bonding environment.
If you have a PC, by all means remove them. If it's that bad, DACP it and check. If it's working, go down to the 3M PIII MG. Do not use the 3M SMR if using Zaino as the SMR has fillers.
Take your time, work a small area at a time and always check your work as the polish breaks down.
Regards,
Deanski