Some thoughts on mobile detailing....

**BUMP**



Spring is coming...and once again I will say "look before you leap". ;)



Especially at $3.40 a gallon.



Mike :buffing:
 
1 Clean WS6,



Start of another season. Did 6 completes this week so far, and although I am in some real kick _ss shape in the gym, my detailing muscles (forearms/elbows) are a bit sore from handling the buffer so much this week.





Spring is coming...and once again I will say "look before you leap".



Especially at $3.40 a gallon.



Traded in my E-350 extended cab on a 4 cylinder Ford Ranger. I loaded it with a 50 gallon water tank, Honda Generator, Mytee Tempo, Air compressor, buffers and chems and a small 5 hp Shop Vac. I will try to use this one more often especially when I need to do some travelling outside my immediate area.



(My E-150 still has the 100 gallon water tank, and all my heavier duty equipment).
 
Great write up here...in fact all of the "simple" details of wash/wax/exercise the interior is what most people appreciate...not swirl-free paint....and anyone notice soccer moms and regular joes are usually more enjoyable to talk to then ritzy guys who claim you as their lowly employee on their phone calls during your convo
 
Good job on the interior I too see where you're coming from I own a small car lot in a suburb of Dallas TX. Its going good right now but a lot of people are holding on to their money because of this economy. I do inhouse financing and of it wasn't for that I would starve in the fall.Keep up the good work..
 
Holy old thread batman!



Anyways, I couldn't agree more with WS6. These kind of details are my meat and potatoes. If it wasn't for them, I wouldn't have a business at all. Sure the glamorous Autopian details are nice and allow for me to drink Crown Royal that week instead Black Velvet, but these details are what keeps me alive.
 
Your right on the money WS6! I've been in the business for 3 years now and have had to re-write my business plan. The first year was great, second was going great until the economic stuff hit. Then the phone stopped ringing suddenly. I had my wife call me a few times a day just to make sure my phone was still working! I'm from NJ originally and did some detail work in college. Here in western NC it's a whole different world. There aren't many folks that want to pay the larger metro areas are charging. There are few mobile detail guys and the fixed locale guys have small, less than attractive shops. They are charging $100 for a "full detail"! Like you said Dean, I have seen many come and go. Lot's of guys on craigslist. kinda like landscaping....if you have a mower and a trimmer...you're a "landscaper" and can go find lawns to mow. But are you a true professional?
 
hey ws6 nice job I have a question for you you said that this is a typical detail for you i am assuming that you work by appointment when you get to your customers house and find that mess in the rear of the van do you charge them for having to empty out all that stuff? I tell my customers everything must be removed from the vehicle if I get there and it is full like that van you showed I charge them to empty out the vehicle
 
1 Clean WS6 said:
Hey all!!!



Let me first start off this rant with the disclaimer of I LOVE MY JOB!! After graduating college I worked a cushy corporate desk job for almost seven years before leaving to start detailing as a profession...and no matter what I would not go back. There is something to be said about doing something you love for a living and being your own boss.



That said... :nervous:



Detailing is hard physical work and mobile detailers in particular have to deal with some aspects of the business that most fixed location folks do not. In the summer you sweat bullets and in the winter you freeze your melons off. There are times like today when it is raining and you still are out there working. Your equipment gets wet, you get wet and in general you have a very soggy day. I was lucky enough to have a regular client that likes their vehicles cleaned NO MATTER WHAT...otherwise today would have been a loss with no money made. Even with my moderate sized client base these types of clients are rare and in most cases bad weather days are wash outs. This is where learning the "business" end of running a detailing business comes in to play. Regardless if you are mobile or fixed you quickly learn to live and budget yourself off the "fat" weeks and months because sooner or later the "lean" times will come...and the bills still need to get paid. As many have said before there is a lot more to running a successful detailing business than knowing how to operate a PC or rotary. First and foremost you need to know how to run a business or you are destined to fail.



Another thing to think about is what I call the "Autopia Syndrome". This is the idea that you will be doing nothing but paint correction on BMW's, Mercedes, Porsche's and the like for all of your detail work. That every car will get a PakShak ultra fine MF and Souveran. I have seen it brought up in this very forum more than once with folks asking if they could run a detail business without having to detail interiors. Speaking from my business perspective that is a recipe for disaster. While I do have a percentage of my client base with high end vehicles that enjoy getting multiple step paint details done with all the latest and greatest boutique products the bulk of my detailing (and the lions share of my income) comes from soccer Mom's with dirty SUV's and minivan's. While these vehicles are not glamorous by Autopian standards and don't get "sexy" paint details their owners are like gold. All it takes is for you to make the interior of one Honda Odyssey look immaculate and before you know it you are cleaning a dozen of that Honda owner's friends vehicles. I do aspire to one day have a fixed location wash/detail shop allowing me to still be mobile for my high end clientele but that is a long way off. One needs to pay their dues before they can pick and choose which vehicles to clean.



I guess you could see this ranting as a scared straight program. If you are passionate about detailing for a living and have a well thought out business plan then by all means DO IT. If you are enticed by the low start-up costs of a mobile business and think you will be cleaning immaculate high end rides all week...see you in the "failed business" line (and it is a looooooong line)!!



Here are some pics of the detail I did today that got me thinking about all this. As I said before it was raining and the owner is a weekly regular of mine (and has been for almost three years now) getting her '00 C5 washed rain or shine. Today she had her husbands '00 GMC Jimmy with her. I see this truck maybe 1-2 times per year...only when her Vette is in for service or something like that. Her husband is a cigar smoker and they have 4 yellow labs. This is a "typical" detail for me with not a single Maserati in sight ;) ....



00Jimmybefore1a.jpg




00Jimmybefore2a.jpg




00Jimmybefore3a.jpg




00Jimmybefore4a.jpg



Great Work and write up. You are telling it like it is, and I'm sure everyone that is considering a fulltime Detail Business will read and heed! I have not stepped out to do Detailing fulltime,but I do LOVE to detail. I'm mobile too.I also understand what it takes to be successful and make some money! Good Luck to you! Once again GREAT work too!
 
I love it!





THAT is what makes me love detailing. People that understand the love for detailing! Not just the bragging that they detailed this and this, or did this many, or made this much... or took this long..



It is about the cars. Giving them new life. Taking a dirty car and making it look good again.



Too many people don't understand the basics of detailing! Paint polishing is fine and dandy, but if you can't get the interior to look that good who cares about the paint??
 
karwaxer said:
hey ws6 nice job I have a question for you you said that this is a typical detail for you i am assuming that you work by appointment when you get to your customers house and find that mess in the rear of the van do you charge them for having to empty out all that stuff? I tell my customers everything must be removed from the vehicle if I get there and it is full like that van you showed I charge them to empty out the vehicle



I always empty everything out for the customer, clean, then put it back nice and organized.



The customer will be happier if you do it for them, put it back nicely, then if you ask for them to remove it... how long does it take to clean out a trunk? 2 minutes? maybe 3? Its worth it.....
 
I agree with Stumpy. I always tell the customer it's no problem to remove their personal items and put smaller stuff in clear plastic item bags. They appreciate it and like finding stuff that they hadn't seen in months. The center console is always a "catch all". I always place the trunk items back nice and organized. I have received calls from customers a week later thanking me.
 
mirrorfinishman said:
Andy,



Some professionals have kept detailing from becoming a job. It is always much better to pick and choose what cars you are going to detail and it is equally important to know when to say no to a prospect and just walk away. The key is to always make sure you are working for someone who appreciates the care that you take in detailing their car.



After reading through all the posts here, this one is the one I agree with the most. I had a shop with 7 employees at one point and gave it up because it wasn't fun anymore. Having to work on crap all the time to keep my guys busy. Got rid of all the staff and the shop and concentrated on building a clientele of better clients. Within three years I was changing my cell number every spring and even now I can't possibly do all the work I have available to me. I DO NOT work on anything that requires a shampooer. You need to set your standards and stick to them. I haven't gone to "work" in years.
 
I have been mobile detailing for 38 years. I have no cartiledge in my elbows from the literally thousands of hours machine polishing. The job described by Mike is RIGHT ON the money...no pun intended. Most of the cars I do here in the Northeast are TRASHED pig Styes. The dirtier The BETTER. I just put a higher price on them.
 
Interesting post. Nice work on that interior, by the way. As mentioned, I think a lot of how a detailing business is/can be run depends on the area you're in. A typical week for me is 4-7 cars, all correction, no interiors. It's just the market that works for me and so I work for it.
 
As well as the higher price always being a spark... I love the "puzzle challenge" like feeling of every customer I get. "How can I make this better and how much better". Taking pride in what you own is what is important to me and I love helping people do that everyday.



Picking and choosing is not my style.
 
slowjeep said:
nice thread WS6, very true!! Do you full timers have higher quality products separate for higher end cars...



I don't, unless someone requests an expensive wax. Otherwise, I use the same polishes (believe me, Meguiars #105/205 and 3M Ultrafina aren't cheap), waxes and sealants. Even less expensive cars still get Leather Master's Leather Vital if they have leather.
 
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