Rate my post cards

Todd@RUPES

Todd@RUPES

Just a regular guy
I will be going to work for a couple of exotic car dealerships very shortley (very good contracts, supplies and travel paid for by them) plus 60 and hour, plus I come up with my own schedule, plus I can have my regular clients bring thier cars in and use the dealers bays (one bay will become my personal bay to use when I am in town).



The owner of one of the dealerships has asked me to design a little postcard sized advertisement that he can hand out (like a bussiness card on steriods) so here is the idea I came up with. Any critisims or ideas are welcome.



p1.jpg
 
I love the Ferrari shot...particularly with the sun just peaking over the car from behind the house. Nice font on the banner as well.



If you are open to change:



1. The top right of the card is too busy. Too much going on? I don't understand the BMW pic (the other three seem to convey "attention to detail")



2. I don't understand the point of the tach in the lower right.
 
Remove the BMW shot, you already have 3 front ends on your card, you don't need a 4th. You already have hood shots on your full car shots, so that one may not be necessary. I would use a larger engine shot and a wheel shot in place of the 4 picture setup in top right.



Something else I noticed, if you do not change the top right, you need to fix the border of the BMW shot and Ferrari Engine shot. The borders don't line up and it has a jagged look. Clean that up, and as is, it's not too bad, but many a little over the top with the number of pictures.
 
Congratulations on those contracts! I'm in the Orlando as well. Any chance they are looking for a second professional detailer to share the workload?
 
I would use a different photo to replace the BMW. Maybe a closeup of the back of the car or a shot of the grille. The center picture with the name 'Ferrari' I woulld turn around so it's readable. What's the purpose of the tachomter on the bottom right?



Overall I like the postcard. I really stands out.



J
 
If it was me (I wish) - I would have Tropical Detailing Excellence across the top in white lettering against the black background (the blue seems to chop up the card) OR go with the blue all the way across the card. I would add a sedan (Maybachs, Bentleys, etc. are exotics aren't they?). Reduce the number of photos and have them all line up. Phone # and website across the bottom (also in white lettering) to match the top line OR create a second line for the top so all your info is in one place. The way it's set up now is too fragmented and your phone # is too hard to read. Just my .02.
 
Bythehour said:
I love the Ferrari shot...particularly with the sun just peaking over the car from behind the house. Nice font on the banner as well.



If you are open to change:



1. The top right of the card is too busy. Too much going on? I don't understand the BMW pic (the other three seem to convey "attention to detail")



2. I don't understand the point of the tach in the lower right.
Click to expand...



I am very open to change, that is why I posted this, thanks for your comments, I will draft a couple more and post here for your critiques.



Remove the BMW shot, you already have 3 front ends on your card, you don't need a 4th. You already have hood shots on your full car shots, so that one may not be necessary. I would use a larger engine shot and a wheel shot in place of the 4 picture setup in top right.



Something else I noticed, if you do not change the top right, you need to fix the border of the BMW shot and Ferrari Engine shot. The borders don't line up and it has a jagged look. Clean that up, and as is, it's not too bad, but many a little over the top with the number of pictures.
Click to expand...



I will do something with the logo, but I hand drew it (took many hours) so it has to stay. Thanks for the comments, it looks like the Bimmer is gone. I really like that picture also, I want to have a black car I have done.



I would use a different photo to replace the BMW. Maybe a closeup of the back of the car or a shot of the grille. The center picture with the name 'Ferrari' I woulld turn around so it's readable. What's the purpose of the tachomter on the bottom right?



Overall I like the postcard. I really stands out.
Click to expand...



Thanks for the idea on the Ferrari logo on the engine, I thought the tach would make it stand out, besides the yellow color of a Challange Stradale's tach kind of stands out.



If it was me (I wish) - I would have Tropical Detailing Excellence across the top in white lettering against the black background (the blue seems to chop up the card) OR go with the blue all the way across the card. I would add a sedan (Maybachs, Bentleys, etc. are exotics aren't they?). Reduce the number of photos and have them all line up. Phone # and website across the bottom (also in white lettering) to match the top line OR create a second line for the top so all your info is in one place. The way it's set up now is too fragmented and your phone # is too hard to read. Just my .02.
Click to expand...



I will change the phone number, thats a copy I had on from when I started designing my website. I have to keep the logo because I worked very hard on it, I don't want to loose it yet. The reason I don't have a sedan is because I have never worked on one. Those are all photo's of cars I have done so I have wanted to use my own work. I am doing a black Maserati Quattroporte this weekend, maybe I'll wait for that to be done. Maybe I'll pouch a photo off the internet, but I really wanted to keep this all my work. Thanks for the compliments.



"Congratulations on those contracts! I'm in the Orlando as well. Any chance they are looking for a second professional detailer to share the workload?"



Not at the moment, but my exotic car load is increasing dramatically, so I may need some one to help in the future.



Thanks guys, I will take some ideas into consideration and start comming up with more ideas. Thanks!!!!
 
The two cards look great, its hard to me to say which one , but i like the white border one better! Angelo
 
They look great. I like the way the white helps the pictures pop out. As a design major in college I'd suggest making the phone number and the website a smaller font. As long as they have the card in their hand they will be able to read it. If it was a billboard I'd say leave them big.



Looks good,



j
 
Thanks Johnnie, I'll make them smaller and repost, hang on! The card is only 6 x 4, so I wanted them to stand out a little!
 
Your welcome, and yes it was a great day in Tampa Bay! , so many products and the great shine on the rides we did!
 
TH0001 said:
"Congratulations on those contracts! I'm in the Orlando as well. Any chance they are looking for a second professional detailer to share the workload?"



Not at the moment, but my exotic car load is increasing dramatically, so I may need some one to help in the future.



Thanks guys, I will take some ideas into consideration and start comming up with more ideas. Thanks!!!!
Click to expand...



Just let me know when you need help. I have a trailer full of supplies and equipment that don't get enough use. :sadpace: It sure would be a dream come true to be able to work with exotic cars. Perhaps we'll meet each other at the next outing in Tampa.
 
Your post card looks pretty good to me.



I'm assuming you're aiming for the richer clientele? I say this because all these cars are really nice and "may" discourage those who can't afford really nice vehicles but do appreciate the vehicle(s) they do have.
 
Denzil said:
Your post card looks pretty good to me.



I'm assuming you're aiming for the richer clientele? I say this because all these cars are really nice and "may" discourage those who can't afford really nice vehicles but do appreciate the vehicle(s) they do have.
Click to expand...



It is hard when you finally break into the exotic market not to want to push everythign up scale, I admit. However, these cards will be a Ferrari shop and Ferrar dealership that I will be working excluisvely with so they will be seen by a higher income cliental. My regular bussiness cards have a Corvette on them, though I may get some more printed (for these dealerships) that use a Ferrari or similar.



There is no cliental or car discrimination at TropicalDetailing, I love :buffing: !!!
 
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