Product Packaging, who has the most and least attractive?

Rob Tomlin said:
Yeah, I have to agree that Optimum's packaging isn't the best.



Yeah, it looks like someone is trying hard but just not getting those standout looks. IMO the fonts need some work and the images need to more contrast.



Rob Tomlin said:
Yeah, Collinite's labeling is pretty bad. You definitely get the distinct feeling that you are buying a product from the 70's.



Collinite is so old school, it looks like a modern retro look.
 
gusbubba said:
Worst across the board has to be Collinite.

Love their products, but the packaging is ugly 70's era funkadelic.



-AND-



Rob Tomlin said:
Yeah, Collinite's labeling is pretty bad. You definitely get the distinct feeling that you are buying a product from the 70's.



-AND-



..Collinite is so old school, it looks like a modern retro look.



Heh heh...maybe that's why I like their packaging :D



I think of it as "no BS" even though that "detergent proof"/etc. stuff is a bit overdone.
 
Rob Tomlin said:
Best: Dodo Juice; Swissvax

Worst: Poorboys; Chemical Guys



My opinions are similar to yours, as you mentioned Swissvax:



Best:

Swissvax - discreetly upmarket with no need for any "loudness". Excellent brand positioning and brand imagery.

Meguiars - most certainly...look at the big money they spend on marketing and promotions. Classic Big Boy.

Any Japanese mid-high-end products - wow! look at the colours and graphics!



Worst:

Zaino - lots of hype...but to many detailing customers, they cant believe such a product in a cheapo packaging can deliver the goods.

Chemical Guys - not professional-looking at all.
 
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