The price increase kind of sucks, but I can't really blame them. I've noticed the same trend in a lot of other products, not just Poorboys.
If any of you have bought milk recently, you might have noticed a big increase in price. Milk has been around $2/gallon for 2% lowfat at Sam's Club. I bought a gallon yesterday and it was $3.10 for the same thing. I can't imagine what they're paying for milk in Hawaii! When I was there in Feb, it was over $4/gal.