Waste of money. You pay the same price for 16oz of cg stuff but only get 4oz worth. They're going to make a killing off the markup.
That's if they actually sell anything. It seems that there's two categories of products that sell in the detailing world.
The first is a company that specializes in bulk detailing products for high turnaround shops. Ie: CG, p&s, carbrite, etc
The second are more enthusiast focused products. Ie: zaino, ultima, wolfgang, etc
Obviously at those prices no hirgh turnaround shop is going to buy those. As for enthusiasts, if they're not "otc weekend warriors", than they're on a forum such as this and would already know you can get the products for cheaper.
I doubt that they'll last very long unless they can get their products out at big name stores like autozone or something similiar