Beach15 said:
Yeah, I know! My prices are almost dirt cheap, but I use mostly all high-end, have to order it, stuff. Mainly, because it's a combo hobby/extra income maker right now, and because that's how I advertise myself. High end products and results at terrific prices. Give it a month or two, and maybe I'll come to my senses!
You could easily advertise decently 'high' prices and use higher end products as your selling point. Most of the detailers in my area use cheapo $1.00 a gallon Soap for the car, and no name brand wax w/the typical armor all interior. If your using items that cost 50 times more then that, advertise it and say it.
"I detail using only the best soaps, waxes, and cleaners available - Resulting in an unbeatable shine. Unlike competitors who use the cheapest available products that can actually be damaging to your vehicle's finish. Once I'm finished, your car will have a luster beyond what its ever had, even on the showroom floor."
Something like that I suppose, but I'm no marketing expert.

What you probably should concentrate on is higher end clients, the wealthy, and charge detail fees accordingly. The average detail fee in my area, using crap stuff, is about $50.00. They use that $1.00/gallon no brand soap, and $3.00/tub no name wax. If your using high end components then I'm sure you could easily charge $150-$200/detail if you target the right clientele.
Just my thoughts. Print up flyers with your advertisements, make sure they are classy, and post them up at golf clubs, yacht clubs, etc - With their permisssion of course.
