Not your usual Write-Up

R

RenuAuto

New member
I tried to do something different here. A lot of detailers do AMAZING work and are generous enough to post up GREAT articles to other detailers documenting their process, pictures, the products/techniques they used, ect.



With this Write-Up I wanted to create something that would educate the customer. This would be designed to be marketed to existing and potential customers through the website, existing social media accounts, ect.



So with the customer as the target, I had to keep a couple things in mind:



-Simple Terminology

Most customers don't know what M105 and ONR is. I wanted to keep things SIMPLE



-Short Attention Span

Many customers are on a website and you may have 10-15 seconds to do something to get their attention and KEEP it. In addition, the usual length of a detailers write-up would be too-long for an average customer to read through.



-Create Value

I had to portray things that would BUILD value in the service and try to show reasons that set us apart from the rest.





7-Day-Detail





I know I'm in uncharted territory here somewhat, so I'm interested in creating some discussion between other business minds and what value you see in this.
 
Pretty intense, Grant! Nice write-up and a great detail. I know Matt Vincent who did your photography - went to high school with him at Pine View in St. George. Great job on the BMW. How many miles on it? I've never seen that type of leather treatment before. Any pictures of the seats after you removed the metallic bags?
 
Looks great!



Would like to know more about the wheel painting, and the color chip. Feel free to email me.



Also good to know of other detailers in UTAH.



Cheers,

GREG
 
Very intense write up!! Good focus on telling the customer what they want to hear instead of boring them with a lot of detailing jargon.



Contructive criticism:



The after pics were very dark



The pic of the car being worked on in the street (from a customers standpoint) were very unsettling. I would not want to leave my car with someone for a whole week, pay them $1000, and know that my car is sitting in the street.



As a whole it was very well thought out and a great idea!! Good job!!
 
Greg Nichols said:
Also good to know of other detailers in UTAH.
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Greg, I don't know how you keep a car clean in Logan! I spent two winters there at USU and it drove me nuts fighting the road salt. My hat's off to you for keeping your (and other peoples' cars) clean there. I should give my mom your contact information -- she's in Providence and I'm fairly sure her car would look like a wintery mess right now.

mose said:
The pic of the car being worked on in the street (from a customers standpoint) were very unsettling.
Click to expand...

I kind of thought the same thing. Cones around the car are thoughtful but still not comforting.



Again, great detail!
 
Good write up. I agree with the pics of the car being worked on in the street.



One thing I'd change is make the text REAL text and not an image. It'll help in the search engines.
 
Nice to see that we have a good quality detailer here in St. George... Now I know where to send people if they need a detail
 
Hey! Great to see a couple of people from St. George here on Autopia! I remember talking to 4cruzin a couple years ago at the Hurricane car show with his IMMACULATE Acura.





Also, EsWeAr, be sure to check out www.CarsAndCoffeeStGeorge.com if you want to come hang out with some of the car guys here in St. George :)
 
BobD said:
Good write up. I agree with the pics of the car being worked on in the street.



One thing I'd change is make the text REAL text and not an image. It'll help in the search engines.
Click to expand...



Agreed.



Also use headings for each description. This helps search engines as well as the reader.



Day 1

Beautiful Matte Finish

......blablabla

Spotless Wheels

......blablabla



Nice job!
 
Nice writeup!



One thing I'd like to see would be the products used on each step, not just some. I do agree with you that acronyms like ONR and M105 are often confusing, but you could just identify the products by their names. For instance, what did you use to decontaminate surfaces inside the car prior to the final conditioner (not the leather)?
 
Interesting approach to marketing, I like it. Maybe I didn't understand the time and charge but seems like you need to charge more?



I really like this photo,



SDC11108.jpg




Great before and after which shows what you can do and educates your potential customer what a clear coat finish is supposed to look like.





:2thumbs:
 
Looks good so far.



I am new to commenting, but not new to this site :D



Thought that I might comment on a few things if that is OK :)

-If you are going to comment on the price as well I wouldn't worry as much about a more detailed write-up. If it is a customer who is interested in spending that amount on a detail then they are more interested in perfection (and probably more interested in the path to get there).

-The 50/50s that you put in there look good as well. For me as someone who just enjoys detailing nothing shows progress like 50/50s. That photo above says volumes about the progress that you made with the paint.

-Not sure if it was just me, but the reflections at the bottom of the photos took a while to load and were a bit distracting from the main photos themselves.



Looks to be a really good website overall though. Will be interesting to see now it drums up business.
 
That was a great write up and the job looks wonderful!!!. I agree with Mike Phillips on the time and price. Shouldn't you charge more. IMO
 
I really like the idea. I am always leery of giving constructive criticism over the web, but is seems as if that is what you are looking for. Although it may seem as if I am giving a lot of criticism, I hope you take it as just my opinion and it gives you a few things to consider. Again I really like the idea and the information that is portrayed....I think you could be on to something.



1) I would stay away from words like dressings (some folks may not know what they are) I would use a generic word like products. Same with solvents, although folks know what they are, it gives me an uneasy feeling. I know of some really bad solvents, I wouldn't want setting on rubber hoses in my engine. Again the generic products or something similar could be used



2) Crop, crop, crop. I would do a bit more cropping on the photos. In my opinion it will make it look more professional and highlight the main subject of the photo. Less is often more. Ex: Instead of showing the entire engine bay, show only a portion but blown up so the customer can see the level of cleanliness. When showing shots of the outside of the car, get rid of surrounding pavement. Don't be afraid to not show the edge of the car...the point is to highlight the before and after and correction.



3) For the most part I would only show before and after photos. Ex: Showing the dirty headlight lenses only doesn't really give the customer an idea of how it is going to be improved. Close ups of before and after will make a much bigger impact than words in my opinion. The customer is likely to first see the before and after, be completely impressed and then want to read about how that happens. A string of before and after will help the reader not get bored and continue to want to go down the page.



4) I would ditch the reflections below the photos. They took a long time to load (and I have a fast connection) and don't think they really add anything.



Hope you find at least a couple of these helpful....I hope I didn't overstep with the recommendations.
 
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