Need advice on trailer lettering?

C

clnfrk

New member
I am looking to letter my trailer with my company name, logo and phone number. I will hold off on putting my website on there until it is completed. Here is a link that shows the company name and logo on my business card... http://autopia.org/forum/profession...ue-my-bus-card-thread.html?highlight=critique



And this is the trailer that I will be lettering.... http://autopia.org/forum/professional-detailers/85119-pics-my-new-trailer.html?highlight=trailer



I would also like to add lines that read "Licensed and Insured", "All major credit cards accepted" and anything else you guys can suggest that would be good to include. If you can also make suggestions as far as placement goes, that would be great. I was thinking centering the name and logo on the side of the trailer with my Phone # below that. Then save a space for my website once that is completed. Is there anything else I should add below that, like a list of services etc.? Where do you think would be a good place to put my licensing and payment information?



I appreciate all of your help!
 
IMHO - Instead of "Licensed and Insured " maybe try - "bullet" Licensed "bullet" Insured "bullet". Also, instead of "All major credit cards accepted" (too wordy) try to get vinyl stickers of the credit cards you accept (visuals are better - everyone recognizes their credit cards). I don't agree that you should wait for the website - put it up there along with your email address (just put "under construction" on your homepage). My major point is - most of all - you want people to be able to read it while you're driving.

Start towards the top of the trailer so people can read alot of your info when a car is next to you in traffic. The side door is the place to list services, nothing too detailed (pun intended), maybe something like Paint Restoration, Engine Detailing, etc. - you get the idea. Don't forget the rear doors - they're probably the most valuable advertising space on your trailer. One last thing - what is "licensing and payment information"? oh yeah - NICE TRAILER, good luck with it.
 
Here's one that may surprise you.

We do not accept credit cards.



We do a strong six figure volume.



Cash and check only. Five years into this, and still very few complaints.



My banker has confirmed that accepting cards would be a $7300 expense. That money comes right from my bottom line. Therefore, costs need to increase by at least that amount.



Give this some serious thought.



Jim
 
PTRon said:
IMHO - Instead of "Licensed and Insured " maybe try - "bullet" Licensed "bullet" Insured "bullet". Also, instead of "All major credit cards accepted" (too wordy) try to get vinyl stickers of the credit cards you accept (visuals are better - everyone recognizes their credit cards). I don't agree that you should wait for the website - put it up there along with your email address (just put "under construction" on your homepage). My major point is - most of all - you want people to be able to read it while you're driving.

Start towards the top of the trailer so people can read alot of your info when a car is next to you in traffic. The side door is the place to list services, nothing too detailed (pun intended), maybe something like Paint Restoration, Engine Detailing, etc. - you get the idea. Don't forget the rear doors - they're probably the most valuable advertising space on your trailer. One last thing - what is "licensing and payment information"? oh yeah - NICE TRAILER, good luck with it.
Click to expand...



Thanks for your suggestions PTRon! Do you think anything should go above the fenders on the trailer underneath my phone number and website? As of right now, I had a local sign place send me a proof where under my logo, name, phone # and website info, I have "Complete Interior/Exterior bullet Weekly/ Bi-Weekly Maintenance".



Jimmy Buffit... I don't see how accepting credit cards can cost anywhere near that much. I have a lease agreement with First Data where I lease their wireless machine for well under $100 a month, although to this date most people pay by check.





Anyone else with some suggestions regarding my trailer? Thanks.
 
" Do you think anything should go above the fenders on the trailer underneath my phone number and website?" Once again, this is only my humble opinion - The answer to this question is NO. You really don't want to make it too "busy". People will only read so much, (how many times have you Pushed on a door at a store when the sticker on the door, which is right in front of your face, clearly says Pull? Maybe some nice pinstriping? I know - added cost, but what you save on signage will help offset the cost. Nothing too fancy though, you want to accent the signage not detract from it. By that I mean that you don't want potential customers to be distracted from the real message (advertising) by fancy pinstriping.
 
I lease their wireless machine for well under $100 a month,
Click to expand...



Well, that does not address the rate. Or the per transaction fee. Since you'll be doing very few individual transactions per month (compared to a restaurant or retail store), you'll pay a higher % per transaction (expect 3%), plus a fee ($0.25?) per transaction. My statement was based on my volume, and calculated by my branch bank manager (who wants the business).



Project your annual gross sales, assume 80% card usage. With all costs included, assume 3.5%... what's the answer?



My sales might be different from yours, but my point was that Credit Cards can be very expensive.



Be informed. Move forward...



Good Luck!



JB



JB
 
Yer I reckon stay away from credit cards and just use cash,cheque or direct credit into your bank account.

Dave
 
IMO....

Do not advertise you are insured, that is looking for trouble..



As far as credit cards, I accept them through my website. I go through PayPal. Cost nothing to set up, no monthly fees, no contracts, etc..... PayPal takes a very small percentage of the total, which I always figure into the price. Very simple and effective. I HAD to take credit cards to get a few BIG, high dollar jobs. If I did not accept them, I would be out a few large weekly contracts.......



Look into it.....



Going through another place costs too much. Hidden fees, contracts, percentages of this and more for that...... PayPal was the easiest..... The customer just logs onto my site, clicks a button, fills out a little info, and it is done. No info from the customer is stored, I do not handle the card, etc.... Less liability, and the customer can print up the receipt when they are done.....
 
Can you guys please give me your opinions on this? Suggestions welcome.



IMG
 
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