There are people who do and will pay that much or more. This is a sensitive area for me so due to several factors and hopefully this reply will steer away from getting me in trouble.
I know MANY high-end detail business owners that are more trained and certified in paint then anyone I know and they also use the Costco towels! These are guys that some of you here love to hear about and listen to them because they are respected by detailers and chemical manufacturers. They even state that some products seem to work better with towels that are not as plush or thick.
If the car's paint is cleaned and prepped, then why do you need a $5 towel to remove wax or detail spray? If a less expensive towel does the same thing without harm to paint, it should not matter. However, there are many that when a new thicker towel is out, jump all over it not so much for ability, but for weight, stitching, edging, blends, etc.
Years ago, on this site and others, we used diapers and cotton towels and boasted that we did not scratch paint- now that would be considered a sin by many.
Now, the more expensive towels DO cost more to create, but OMGosh, when it comes to mark up, you can really see how it gets me going on about prices for these towels. We produce and bring in towels and know what is paid. We know where others get their towels and prices. We also work with a huge importer--containers of mf at a time. We quoted 50 thousand mf towels last month with good material weight and a 16" size. Buyer was going to pay less than 45 cents per towel! (Hope we still get that account).
A Costco towel from my experience is going to be in the 250 gram weight area, but most online retailers use a 320 or higher weight and then you can get into edging material and blends (blending 80/20 or 70/30 does not cost the seller extra fellas).
There are some insane towels right now with huge material weight claims, but in a sample I have that is 600, it is two 300 towels sewed together to look like one towel. Works and feels great, but I can get 2 towels and pay a fraction of the cost for the same material--I would rather have two pairs of shirts vs. one for the same price and material!
I'm sure your initial post will generate a huge response in time--some will strongly disagree with me as well, and that is fine. I sleep well at night with what we are doing and right now am out the door with my three kids to get dinner while mom is in San Diego for the night.
Take care and happy toweling!!!
Rob Regan
I get calls from different buyers and I can tell within the first 2 questions, where they spend their online auto time. Lots of misinformation out there that causes people to spend more than necessary.
I keep getting private emails to create a towel and price it for $8 and watch how it sells like crazy! Not going to do this, but interesting.
I just worked on a towel comparison chart recently and was surprised at the similarities of towel structure and then the difference of up to $10 per towel!
As a detail business owner, there is NO way I'm spending $5 on a polish towel when others work the same and without harm. This would be a bad business decision.