Deep Gloss Auto Salon said:
Looks clean... Defintely nothing wrong with them but, in the same breath looks very much like any other detail shop....
Nicky Papers said:
I'll have to go with #2.
The silhouette of the outline of a car has been done before. Think differently!
Solid branding with a recognizable logo or "icon" will differentiate yourself from your competition. Customers may confuse you with another local competitor and judge a book by it's cover before they even give you a try...
I agree with both big time. Choosing between those two, #2 is better in my opinion. However, I think if you really want to go and make a logo for your business, you need to think bigger and better. "Premier Auto Detailing", "Best Auto Detailing", "Premium Shine Detailing"... I could keep going until my fingers fall off... all sound the same and forgettable. A name (your first or last) or initials are usually a decent way to separate yourself to the majority and make your business more recognizable, but best would be a made up word or some unusual word that's rarely seen around, Nike for example.
I went with that advice when I was in the process of choosing a name. My business name for example, LUSTR Auto Detailing, came from my Italian heritage (I'm Croatian but really really love Italy haha) and the word LUSTRO, which means gloss, shine... From what I've seen on a bunch of online sites and dictionaries, lustro/lustra/lustre/etc. are associated with gloss/shine/mirror/etc. in italian, latin, polish, spanish, and some other languages iirc. I actually used LUSTRO for a few months when starting out, but soon after wanting to get a business name, logo, etc., I decided to cut off a letter and call it LUSTR.
In any case, while I like what I've come up with and ended up with, I'm not saying it's the best idea out there and is for everyone. It is however recognizable and I always get a :2thumbs: from new and old clients on the name saying that it's always in their heads as "that business with an odd name that you remember after saying/hearing it a couple times". To me, that's a plus since it's memorable and differentiates me from other businesses/competition.
As for the car outline, it's definitely something that's used 9 of 10 times with detailing companies as well as those in similar fields.
Ok I'm at 103*F fever and it's 2:30am so I'll be ending this long post here haha.
Long story short, needs a lot more work IMO. First think of a very good name that will set you apart from the competition, and after incorporate a logo to work with that name. You're on the right path just thinking of doing both so best of luck man.