colche,
You are completely correct. The old saying "you get what you pay for" just doesn't quite cut it these days because there are just so many scams running around. In the end, it is personal preference and research that will point you in the right direction. The "get what you pay for" comment was targeted to the honda vs. mercedes debate I was in with termigator, which was just for fun and had nothing to do with Souveran. To be perfectly honest, I can't stand Mercedes anymore after my mother owning one and it being a total pain in the butt. I was just using a little analogy that I thought everyone could understand and not take to heart, obviously it touched him as a little harsh. By the way, termigator, are you calling all of the European car owners here suckers?? Hmm, that sure is a lot of suckers!
To answer your question why people would pay $10 for a bmw mug vs. a generic no name is for just that....the name, and what determines who buys that name brand mug is a person that wants it *just* for the name and are very happy with their purchase. There is no right or wrong here, all personal preference. The same question can be applied to almost anything regardless of the topic.
As far as Souveran goes, it is my favorite wax because it is the easiest to apply and *to me* looks the wettest, and like I said earlier, to most people they will probably never even notice a difference so if you have to question the price, you are better off buying something more in your price range, but when you are dealing with top quality products like P21S, S100, Pinnacle, etc. you can't go wrong with any of them.