Striking similarity of products. According to Warner Chem web site, they do offer private labeling, custom blending, and a range of services. It wouldn't surprise me if several of the well known products are one in the same, only rebranded and packaged. Being realistic to upstart a company and provide R&D, chemical engineering, manufacture, distribution, marketing, packaging, advertising is beyond the scope of many of these small companies. Couple that with limited retail distribution and it makes perfect sense. It's a business venture, and I hardly think Adams Polishes or many others have invented it's own products. Lot of markup potential though!