I had the opportunity to attend the grand opening of the new Maserati dealership in NYC last Friday night. The showroom is gorgeous, the cars are awesome (I especially like the Quattroporte) and the models they had draped over the cars were very pleasing to look at too.
The horror was the condition of the paint. They had halogen pinspots on the cars that really brought out the swirls, dust and most egregiously, FINGER and HANDPRINTS on the paint.
As I chatted with the president/ceo and vp marketing of Ferrari NA, it was all I could do not to tell them to get one of the girls on the cars to grab a bottle of qd and a mf cloth and get busy.
Yikes.
Jason
The horror was the condition of the paint. They had halogen pinspots on the cars that really brought out the swirls, dust and most egregiously, FINGER and HANDPRINTS on the paint.
As I chatted with the president/ceo and vp marketing of Ferrari NA, it was all I could do not to tell them to get one of the girls on the cars to grab a bottle of qd and a mf cloth and get busy.
Yikes.
Jason