hey guys newbie here, business question?

raynyc

New member
so this forum is awesome , i'm so glad I ran it across it and I haven't even scratched the surface on it yet.

so here's my questions.

1. are there any books or info on starting up a commercial auto detailing business?

2.is there a list of gear somewhere on here that would be the "toolset" of a detailer.

3. what is the wage scale for detailers? would you work on commission ? or salary?

4. do high end detailers do more than one car a day? or spread the work across 2 cars?



sorry for so many questions, my friend and I are thinking of starting a detailing business but neither of us are detailers. we still like the art though. if there was some way for us to start a business that could sustain itself (or maybe even turn a profit) we would be into it.



thanks in advance for any help.

Ray
 
Welcome to Autopia



1. are there any books or info on starting up a commercial auto detailing business?



Since you have no experience, my advice would be to go work for a shop, detail or body. You will learn more in a detail shop than any course, book, or school. The problem is most shops will start you as a grunt, so you will be doing the work and they will be getting the money. There are high priced detailing schools, do some research to find them, they will teach you everything you need to know but are very expensive 10k+, but you usually get mad skills that seperate you from most shops. Those places teach you windshield repair, dent repair, and other high profit things.



2.is there a list of gear somewhere on here that would be the "toolset" of a detailer.



It totaly depends on what you are going to do. Detailing can be anything from washing, dent removal, scratch removal, polishing, window tiniting, spraying bedliners, doing mods, going mobile, etc. Once you have defined what you are going to be doing then there are distributers that cater to pro's.



3. what is the wage scale for detailers? would you work on commission ? or salary?



You would have to work on a very low salary if you open a shop, because more than likely most of your money will be going back into your business. We would need a lot more info about your personal finances before answering this. Your age, savings account level, are you raising kids, etc. How much money are you starting with. You need a lawyer who will incorporate your business, and then you need to follow the general accepted principles (GAAP) in accounting for tax purposes.



4. do high end detailers do more than one car a day? or spread the work across 2 cars?



I have slowed to one per day because I'm semi retired, soon to be totally retired. I think you should try to get three high end details per day, but it would depend on the individual detail and your skill level. Discover one step products, products that clean and protect.



The bottom line is for the most part states like California are making it very hard to get started in this type of business, NY is probably the same. They make you reclaim your water which is really a b**ch. They also are limiting the products you can use and they are even trying to prevent mobile detailing all together. The "big car wash" lobby has much more clout than a few mobile detailers. You might want to become a weekend warrior for while a detail out of someones garage for cash. Another idea is to work with a shop for commision 50/50 is fair for both parties if you do it this way, but you will have to bring in some of your own customers.



Grease car salesmen, especially new car salesmen. Either give them a kickback or detail their car for free, it's worth it. Everybody who buys a car wants a good coat of sealant on it, and new cars are much easier to work on than old cars, and if you know how to sell a job they pay the same! Car salesmen have been responsible for most of my business, and they always are happy to refer clients for a free detail. If you get the right car salesman, he/she can make your whole business take off. 4 or 5 good connections will make you so busy, you will wish you picked something else to do because you will work your butt off. You can do marketing or pay $$$ for a yellow page add, but I find that networking will get you regular customers and is a lot cheaper. Good luck, were there is a will there is a way.
 
work for someone else for a yr or two. Starting a detailing buisness with no detailing skill/insite is not smart. You'll be burning paint and paying out insurence claims in no time.
 
The concept of "The Apprentice" is at least 2005 years old...



Find a quality detailer, and work with that professional .



For at least two weeks.



If you can't find time for that, well...



Jim
 
you guys do know that i or my friend would not be the detailers correct? thats why i said i would hire qualified detailers to work. and i was asking about salaries for them..



thanks

ray
 
raynyc said:
you guys do know that i or my friend would not be the detailers correct?



All the more reason to learn as much about detailing as you can or consider not even getting into it. If you hire a "qualified detailer" that is as qualified as he originally thought you will run into alot of quality control issues that w/o detailing knowledge you will not be able to fix. You can't really afford to put out bad cars in this business, especially as a start-up.



My 0.02
 
MichaelM said:
All the more reason to learn as much about detailing as you can or consider not even getting into it. If you hire a "qualified detailer" that is as qualified as he originally thought you will run into alot of quality control issues that w/o detailing knowledge you will not be able to fix. You can't really afford to put out bad cars in this business, especially as a start-up.



My 0.02



Actually, IMHO, he's the smartest guy on here! I know I'll get a lot of crap about this, but if you want to run a great detailing business, knowing how to detail is unimportant-you can hire people to do that.



And yes, you can afford to put out bad cars. Look at the detailing chains / franchises that have millions of dollars in revenue and put out a poor product. If you're just talking about making money, these guys have everyone beat. McDonald's makes an average or below average hamburger, yet they sell more hamburgers (and make more money on them) than anyone else.



It was mentioned in another thread about how many detailing businesses go out of business. I'd bet a dollar on each one that they went out of business becasue of the quality of how they ran the business versus the quality of their work.



I'll shut up now & put on my asbestos suit. :D
 
thanks for actually reading the post .

I think mine and my partners strong points are more business related , and I don't think it would benefit for me to be detailing cars when I could be drumming up business and managing the shop so the detailers could do there work with out interruption. I was just trying to get some numbers to plug into a business plan to see if its fees able from a business prospective.





kompressornsc said:
Actually, IMHO, he's the smartest guy on here! I know I'll get a lot of crap about this, but if you want to run a great detailing business, knowing how to detail is unimportant-you can hire people to do that.



And yes, you can afford to put out bad cars. Look at the detailing chains / franchises that have millions of dollars in revenue and put out a poor product. If you're just talking about making money, these guys have everyone beat. McDonald's makes an average or below average hamburger, yet they sell more hamburgers (and make more money on them) than anyone else.



It was mentioned in another thread about how many detailing businesses go out of business. I'd bet a dollar on each one that they went out of business becasue of the quality of how they ran the business versus the quality of their work.



I'll shut up now & put on my asbestos suit. :D
:bounce :bounce :bounce :bounce :bounce :rolleyes:
 
raynyc said:
you guys do know that i or my friend would not be the detailers correct? thats why i said i would hire qualified detailers to work. and i was asking about salaries for them..



thanks

ray



Good luck dude. Detailing is a hands on business no matter how big you get.
 
kompressornsc said:
Actually, IMHO, he's the smartest guy on here! I know I'll get a lot of crap about this, but if you want to run a great detailing business, knowing how to detail is unimportant-you can hire people to do that.



And yes, you can afford to put out bad cars. Look at the detailing chains / franchises that have millions of dollars in revenue and put out a poor product. If you're just talking about making money, these guys have everyone beat. McDonald's makes an average or below average hamburger, yet they sell more hamburgers (and make more money on them) than anyone else.



It was mentioned in another thread about how many detailing businesses go out of business. I'd bet a dollar on each one that they went out of business becasue of the quality of how they ran the business versus the quality of their work.



I'll shut up now & put on my asbestos suit. :D



Yes you can afford to do crap work and still be in business but who will you be working for? Dealers. Will you ever make any money? No. Also, I strongly disagree with your analogy about McDonalds. McDonalds food is not healthy in the least but the key to their success is CONSISTANCY. You go to a McDonalds in Boston, New York, Seattle or Los Angeles and you get the same burger. Is it the best burger? No However it is a consistantly decent product.

The way the business is run is extremely important but the quality of the work you produce will ultimately play a major factor in a detail business's success....or failure.
 
Can you make money at this? Sure. But...



Determine the Shop Rate... Can your team perform adequate services within that time constraint? Here's an example:



$40 per hour Shop Rate

Most sedans require (?) 5 hours for a complete detail

Four cars per day

$200 per car

Six days a week (66 Hours)

$4800 week/$250,000 annual



You may spend as much as 75% on gross expenses...

Netting maybe $60k...



There are many variables involved, but this is one example



I strongly agree with others that this is a 'hands on' business, and the quality of the work will reflect the involvement/passion of the ownership.



Good Luck.



Jim
 
kompressornsc said:
if you want to run a great detailing business, knowing how to detail is unimportant-you can hire people to do that.



My experience has shown me otherwise. Detailing is not like another trade such as mechanics, welding, etc. We have no formal education system and as such there are no quality standards to asses a persons skill. One thing you need to consider is where you'll pull these high-end detailers from. In my area a vast majority or shops that offer detailing are either dealers or volume type shops, so there isn't a pool of qualified/perfectionist experienced detailers looking for work.





In any event, good luck. My advice would be to stay away from the high-end market and gear up for a wholesale/dealer base.
 
See now, I knew I'd get a lot of crap for what I said. :)



I struggle with this every day in my company-do I want to do the technical work (sell) or the entrepreneurial work (gaining clients with innovation and marketing). I can't do both, I know. And it's hard for me to trust someone else with either job. So I split my time and end up doing the marketing, getting slammed with sales and having to ignore the marketing, then when those sales are done, I'm back to square one and nothing going on because I've been ignoring the marketing.



Having worked with thousands of companies over the years (the majority of them no longer around), most of them that I see fail are companies that were started because the person was good at the technical side of the business (be it catering, lawn mowing-whatever), but couldn't handle the business side. If I was going to be a silent partner investing in a detailing company and had the choice of a '10' manager who would hire '5' detailers or a '5' manager who would hire '10' detailers, I'd take the better manager any day-much greater chance of success.



All this goes back the the original poster wanting to start a business-not to start a job. There is a huge difference.



Anyone with a small business should read 'The E-Myth'. When I first read it, it brought tears to my eyes because I saw what I was doing to my life and my business.
 
kompressornsc said:
If I was going to be a silent partner investing in a detailing company and had the choice of a '10' manager who would hire '5' detailers or a '5' manager who would hire '10' detailers, I'd take the better manager any day-much greater chance of success.



I would imagine that your '10' manager had first hand experience with both (technical and entrepreneurial) sides of the business, no?





I don't think what Ray is trying to do is impossible, just that he should plan for a volume based business, not a quality based one.
 
i dont know why you cant do both?

why cant you have 2 high end guys that work off commish, and 2 decent guys that do volume and pay them an hourly or a salary?

i'm sure i would get some dealer work , but we're car enthusiests, we both have good jobs, we both are familiar with starting and running businesses.. the one thing i see here is that no one seems to want to answer the questions, i just need numbers to plug into a business plan to see if its fees able.. i never said i was going to run out and start a business without some planning. i dont want to piss you guys off but, observing the auto detailing business in the nyc area, it seems to lack clarity when marketing to the masses. and on top of that try getting one of you guys to pick up your phone during busiess hours or calling back in a day or so.. this to me is bad business, and poor management, are they great detailers? i'll never know cause like most nyc people i'm off to the next before i think about trying to call again.



just my .02



ray

MichaelM said:
I would imagine that your '10' manager had first hand experience with both (technical and entrepreneurial) sides of the business, no?





I don't think what Ray is trying to do is impossible, just that he should plan for a volume based business, not a quality based one.
 
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