GoodnClean
New member
I contract with car dealerships to provide customer retention programs, you know stuff like gifts, point redemption systems, effective personal advertising etc. I was doing some research when I started up a few years ago and came across the quote I listed about one customer being worth $300,000 and decided to pick up the book, its a must read. Even if you don't deal with customers it helps you to understand your position and power as a customer. It will help you from buying a car to finding a good dry cleaner...