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We own two Toyotas and I believe in the brand but how much more do they think they can hide? Enough already yet! Talk about a swollen head and holier than thou attitude!
I think they've just hidden SO MUCH stuff at this point that they can't even remember everything they've hidden. I wouldn't be surprised to hear someone in the upper ranks saying "oh crap, I forgot we covered that up" every time something new comes about.
What we're really witnessing here is the Anti-American auto market of the late 80s, 90s, and early 2000s finally backfiring. Because everyone was so busy calling out and bashing the Detroit three on their failures and mishaps, it became extremely easy for foreign automakers to "manage their reputations" by simply ignoring problems or putting intentional spin on things.
Now, as the American automakers have caught up with, and in some cases surpassed, the imports, the ease of reputation management has gone away, and Toyota has yet to learn how to handle scrutiny "on the up-and-up."
So, to the American public, I say simply this: "See, folks? There is NO such thing as a flawless auto manufacturer!"