Full Service Wash Pricing: How much?

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Not really focusing on the Wax aspect, just really weekly maintenance washes on a vehicle that is fully detailed. I'd imagine atleast 1 hour, if not 1.5 will be spent initially. Once a bandwagon of clients form, I'll focus on chiseling down the touch time then.



I don't charge hourly for detailing. I usually give a price range that I stay within.
 
Not a pro or anything, do some detailing on the side. For a thorough exterior only wash, $50 CAD here. Takes me about an hour, depending on brake dust on wheels, or if it's a black car.
 
man.. around here you get a full service interior/exterior for 75.00.. this town sucks! Bo body will pay any money for a detail job..
 
David Fermani said:
Not really focusing on the Wax aspect, just really weekly maintenance washes on a vehicle that is fully detailed. I'd imagine atleast 1 hour, if not 1.5 will be spent initially. Once a bandwagon of clients form, I'll focus on chiseling down the touch time then.



I don't charge hourly for detailing. I usually give a price range that I stay within.
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Weekly is pretty often, because it also brings in the customer time. The work might only take 1.5 hours but by the time you move on it will be 2 hours.



Then it depends on what you are promising, meaning if you have clients that want your fine services to upkeep their rides. Then that would include the occasional waxing, windows, spot shampooing etc. So the time would be more on these details.



What kind of schedule would you put these clients on?
 
Jakerooni said:
for a full service wash and wax I don't think $50-$75 is unreasonable at all.
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tkc said:
man.. around here you get a full service interior/exterior for 75.00.. this town sucks! Bo body will pay any money for a detail job..
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^^^No Wax. Just a wash.



salty said:
Weekly is pretty often, because it also brings in the customer time. The work might only take 1.5 hours but by the time you move on it will be 2 hours.



Then it depends on what you are promising, meaning if you have clients that want your fine services to upkeep their rides. Then that would include the occasional waxing, windows, spot shampooing etc. So the time would be more on these details.



What kind of schedule would you put these clients on?
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I have 3 clients in the same neighborhood that have 8-10 vehicles that are requesting a weekly service(some twice a week) and I'm hoping to be able to do them all in 1 day.



Each car would get LSP monthy and light polishing twice a year. If they're maintained, they'll never require anything more than a floormat cleaning. These cars are barely driven.



I think ultimately RO water would be the largest time saver. Wash, let drip dry, blow out, QD, dress tires, vaccume, windows, dust.
 
At my fixed location shop we get $35/45/55 for Sm/Med/Lrg full service washes. Sm would be a hatchback or small sedan, med is a large sedan/small SUV, lrg is three rows of seats. With 2 trained employees it takes us 25-45 minutes per car.



With washes we use ONR as much as possible as that is much faster then water washing and often times produces a better result/finish.



wheels/tires/wells->blow dry & dress

ONR Wash & Jambs

Vac & Wipedown

Glass
 
Maintenance washes for a sedan would be $50 and a wax every 4 visits at no cost. I don't offer this if their washes are less than bi-weekly.



wash, dry, dress, glass, vacuum, dust, door jams/stops.



20-30% off all other services except multiple step polishing.
 
I do a BMW 525 bi-weekly, 2010 Camaro, and an Escalade weekly for $60 per car.



Package Includes:

-ONR Wash

-Cleaning of wheel wells, dressing of tires, cleaning of rims

-Cleaning and sealing of door jambs.

-Vacuuming and wiping down interior

-Clean glass

-Polish any chrome



I will start using Blackfire Wet Diamond as the sealant once every while since I hear it's easy to use.
 
We charge 45/55/65 for:



wash



wheel wells



wheels, behind spokes (need to charge more for multi-piece, but it becomes a PITA to a la carte everything IMO)



wipe jams



blow dry



vac



wipedown (everything)



int/ext glass



dress tires



VIP customers get OCW application each wash, others pay $75 (wash and wax)



IMO, there is no real way to be profitable doing washes, it's just a service that we provide to retain clients. If it keeps them coming to the shop and we break even on the service, then I am ok with that.
 
I think Joe said it best..."washing is the redheaded stepchild of detailing"



takes me 45 min for a sedan, and 1 hour for trucks, 1.25 hours for SUV

onr wash, windows, tire dressing, wheel face (no inners on a wash), vacuum, wipe down.



Is that a total of 24+ cars or 8-10 total?
 
for someone over the phone $75. I dont want to take that work. I usually send them to a shop near us who does an excellent job.



Regular customers I ask $50 as a courtesy for their loyalty.



If a regular customer makes a referral, I ask $75. Cant say no to good customers or their friends.
 
I don't detail cars on a daily basis, so I simply charge by the hour when someone calls me up. It usually takes me an hour to 1.5hrs to wash/blow dry. Once I do corrections/polishing/wax on cars, I tell the customer it's easier on them and myself to just bring it by to wash or instruct them on safe washing methods/materials. Nothing stings worse than thinking about a red neck, shop cloth, hose and a bottle of dawn "takin' a good ol'shine to er".
 
Here’s the meat & potatoes of my business plan:

Enroll 50 vehicles (not clients) into my maintenance program (club). This will include an initial maximum correction/complete detail (+$500) and follow up of weekly maintenance washes ($75/$100??). LSP (spray wax/WOWA) will be applied monthly (+$25) and each vehicle will receive a semi-annual paint correction with interior revitalization/protection. This will of course be staggered ultimately to insure a 6 day work week if possible. :D An assistant will be implemented and will be equipped to earn approximately $35K/yr based on performance. If max capacity is reached this is the potential breakdown of income if all goes well:



Here’s the bulk breakdown @ $75 per wash:



$195,000 - Maintenance Wash income

$25,000 - Initial Details

$15,000 - LSP monthly treatment

$40,000 - Semi-Annual Correction

_________

$275,000 - Net Sales

-$35,000 - Labor

_________

$240,000 - Income before Expenses





At $100 per wash:



$260,000

$25,000

$15,000

$40,000

_________

$340,000

-$35,000

_________

$290,000





toyotaguy said:
I think Joe said it best..."washing is the redheaded stepchild of detailing"
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Is it though? Does anyone know of any Sole Proprietor/Operator/Technician Detailers earning this level of revenue? Wouldn’t you rather wash 10-12 cars per day (w/help) than do mediocre details day in-day out? I’m a firm believer in catering to clients that see value in 1-stop shopping. When we detail client’s vehicles, think of all the money left behind in trivial washes? Plus, it’s much easier to find & train people to perform these services.



brwill2005 said:
C'mon David, I thought you were this very experienced business person. Surely you can price a wash and vacuum correctly.
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You tell me Bradley? I think I am! I’m anxious to hear your input on my plan.
 
Ummm that sounds an aweful lot like a full time gig... What happened in the insurence world there dave?



And exactly (because I really want to know) how are you planning on convinceing people that cheap arse spray wax that offers little to no protection at all is worth a $25 upcharge? I think that's one of my biggest hang ups. I know how cheap most of this stuff is and I find it hard to sell it as something worthwhile.
 
David Fermani said:
Here’s the meat & potatoes of my business plan:

Enroll 50 vehicles (not clients) into my maintenance program (club). This will include an initial maximum correction/complete detail (+$500) and follow up of weekly maintenance washes ($75/$100??). LSP (spray wax/WOWA) will be applied monthly (+$25) and each vehicle will receive a semi-annual paint correction with interior revitalization/protection. This will of course be staggered ultimately to insure a 6 day work week if possible. :D An assistant will be implemented and will be equipped to earn approximately $35K/yr based on performance. If max capacity is reached this is the potential breakdown of income if all goes well:



Here’s the bulk breakdown @ $75 per wash:



$195,000 - Maintenance Wash income

$25,000 - Initial Details

$15,000 - LSP monthly treatment

$40,000 - Semi-Annual Correction

_________

$275,000 - Net Sales

-$35,000 - Labor

_________

$240,000 - Income before Expenses





At $100 per wash:



$260,000

$25,000

$15,000

$40,000

_________

$340,000

-$35,000

_________

$290,000







Is it though? Does anyone know of any Sole Proprietor/Operator/Technician Detailers earning this level of revenue? Wouldn’t you rather wash 10-12 cars per day (w/help) than do mediocre details day in-day out? I’m a firm believer in catering to clients that see value in 1-stop shopping. When we detail client’s vehicles, think of all the money left behind in trivial washes? Plus, it’s much easier to find & train people to perform these services.







You tell me Bradley? I think I am! I’m anxious to hear your input on my plan.
Click to expand...





Go and do it.

Seems logical and almost to good to share in such detail before you have it locked in for your area.



$240k - taxes - expenses is good if you dont need to spend all your time there.
 
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