Good thread, BigAl3
Many comments people made here echo my sentiments.
I want someone to be interested in what they're selling/representing. Don't be cheesy, but pay attention to your customer and be honest with them.
I've bought from companies because they were honest with me when they COULDN'T get what I wanted or beat someone's price. I tell them that I appreciate their honesty and their effort and that I'll either be back or that I'll buy from them at that time.
Price is tertiary in my purchasing.
This is a practice I created for my company and still practice today as an individual.
First: does the company have the product/service I'm after?
Second: does the company/rep treat me with honesty while they work with me?
Third: is the price in line with what I can/am willing to spend?
Price is important, but not if I have to bend over backwards, have my account charged twice, get damaged shipments, or hope that I get a response to voice or email. The extra cost sometimes involved is the price I pay for an honest, reputable transaction.
I left one PBE vendor because the owner simply lied to me, time and again. Several of his employees left for this very reason: I ended up buying from them when they went to work for one of his competitors.
In so many services and products, competition is fierce. We can get what we want in this country and really take that to be our right, not just good fortune. With this in mind, I like to deal with people who want my business.