This thread has taken an interesting thread. It started out by asking if professionals used big named products. Now, it has changed to a discussion of what can be considered a professional product. This reference has come up before, so maybe it would be interesting to define what is considered a “Professional Product.�
A lot of times, you’ll hear Products from Auto-Magic, Pro, Car Brite, Ardex and others referred to as professional products. I assume they get this label because marketing is targeted towards dealerships and detailing professionals.
Meguiar’s is unique in that it carries several tiers of products to cater to the needs of professionals and consumers alike. Their consumer line provides the marketing exposure while their Mirror Glaze and BSP line tend to be sold to detailing professionals and body shops.
Boutique products try to fit the happy medium between professionals and the regular Joe. They tend to market to and cater to people who like great looking results that aren’t attained with consumer grade products. These people may not have access to the “Professional Products� sold by the names mentioned above. These products aren’t as cheap on a per oz/ml basis as the professional products, but they are available in the smaller quantities that the enthusiast can use.
Boutique products would include Zaino, Klasse, Clearkote, Pinnacle, Poorboy’s, Platinum, etc. But since many professional detailers use these products, can they be considered a “Professional Product� in our terms?
In my definition, professional products are those marketed towards the detailing professional, auto dealer or body shop. They may not have the best results, but they are geared towards professional use. Boutique products can give better results than the professional products, but are still not considered professional.
Basically, professional products do not necessarily give the best results and many professionals use boutique products to get the results that they are satisfied with. I don’t think I’ll even bother to explore the term “Professional Detailerâ€�…
Ok, so this has turned into a longer post than I intended. I just hope you folks wake up before the boss catches you.
